Branded by Greenville Brand Standards

Branded by Greenville

Brand Guidelines Identity Manual

Version 1.0

Branded by Greenville

Brand Guidelines @xodis

Table of Contents 1.0 Who Are We? 1.1.

Mission, Vision, and Promise

2.0 Logo 2.1 2.2 2.3

Logo Brandmark Clearspace

Branded by Greenville

3.0 Color 3.1 3.2

Color Palette Color Usage

4.0 Typography

5.0 Brand Application 5.1 5.2 5.3 5.4

Shape System Business Cards Stationary Kit Signage

4.1 Main Typeface 4.2 Type Styles

Brand Guidelines

1.0 Who Are We? 1.1

Mission, Vision, and Promise

Branded by Greenville

Brand Guidelines

1.0 Who Are We?

A lifelong solution to your creative needs.

Branded by Greenville

MISSION

Our Mission is to help businesses solve their biggest challenges through data-driven creative solutions.

VISION

Our Vision is to break the boundaries of Advertising, User Experience and Branding. To become and remain Greenville’s #1 leader in business growth.

PROMISE

We promise to lead with Courage, Integrity, and Purpose.

To create better relationships through Education, Execution, and Simplicity.

Brand Guidelines

2.0 Logo 2.1 2.2 2.3

Logo Brandmark Clearspace

Branded by Greenville

Brand Guidelines

2.0 Logo

Logo Branded by Greenville’s main logo is made up of a wordmark and icon. The icon primarily depicts a paper airplane, symbolizing the creativity and dedication to upward growth felt by the team of professionals. The image also contains subtle imagery of the Liberty Bridge, an iconic structure located in Downtown Greenville known for its unique design and technological innovation.

Branded by Greenville

Brand Guidelines

2.0 Logo

Brandmark Branded by Greenville’s brandmark is a unique combination of two images: a paper airplane and the Liberty Bridge. Viewers from the greater Greenville area may have positive connotations with the more subtle imagery of the bridge, while those outside of Greenville will still see an icon that symbolizes a creative drive and a forwardthinking mindset.

Branded by Greenville

Brand Guidelines

2.0 Logo

Clearspace: Logo The minimum and recommended amount of clearsplace designated for the main logo.

Branded by Greenville

Brand Guidelines

2.0 Logo

Clearspace: Brandmark The minimum and recommended amount of clearspace designated for the brandmark.

Branded by Greenville

Brand Guidelines

3.0 Color 3.1 3.2

Color Palette Color Usage

Branded by Greenville

Brand Guidelines

3.0 Color

Color Palette The main brand colors of Branded by Greenville utilizes a primary color scheme, with “Seafoam” being more green than pure blue. “Black Pearl” and “Soapstone” are neutral colors, neither being pure 100% black or white.

Branded by Greenville

Brand Guidelines

3.0 Color

Color Usage "Seafoam," “Mango,” and “Soapstone” are the primary colors used for Branded by Greenville.

“Black Pearl” is a secondary color while “Cadmium” should be used as an accent color.

Branded by Greenville

Brand Guidelines

4.0 Typography 4.1 4.2

Main Typeface Type Styles

Branded by Greenville

4.0 Typography

Main Typeface Designed by Kris Sowersby of the New Zealandbased Klim Type Foundry, Founder’s Grotesk is a grotesque sans-serif inspired by classic grotesques of the early 20th century.

Branded by Greenville

Founder’s Grotesk Founder’s Grotesk Founder’s Grotesk Founder’s Grotesk Founder’s Grotesk Founder’s Grotesk Founder’s Grotesk Founder’s Grotesk Founder’s Grotesk Founder’s Grotesk

Aa Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 123456789 ~!@#$%^&*(){}[]<>?:“”|\/

Brand Guidelines

4.0 Typography

Type Styles Founder's Grotesk includes five different weights in both roman and italic. Seen here are ten different point sizes for size and leading.

H1: 65/84.5

H2: 50/65

Heading 1 Heading 2

20/30

Large Text

18/30.6

Medium Text

H3: 30/39

Heading 3

16/27.2

Regular Text

H4: 25/32.5

14/23.8

Small Text

Heading 4

Tiny Text

H5: 20/26

12/20.4

Heading 5

Branded by Greenville

Brand Guidelines

5.0 Brand Application 5.1 5.2 5.3 5.4

Shape System Business Cards Stationary Kit Signage

Branded by Greenville

Brand Guidelines

5.0 Brand Application

Shape System The Branded by Greenville shape system is also inspired by the Liberty Bridge, depicting the negative and positive shapes found within its form.

Shapes are to be used as design elements that complement the composition of digital or printed media. All shapes are filled with gradients.

Branded by Greenville

Brand Guidelines

5.0 Brand Application

Business Cards

Branded by Greenville

Brand Guidelines

5.0 Brand Application

Stationary Kit

Branded by Greenville

Brand Guidelines

5.0 Brand Application

Signage

Branded by Greenville

Brand Guidelines

Branded by Greenville

Brand Guidelines