Greenville
Identity Manual
Brand Guidelines Version 1.0
@xodis
Branded by Greenville Brand Guidelines
Who Are We?
Mission, Vision, and Promise 3.0 Color 3.1 Color Palette 3.2 Color Usage
Logo 2.1 Logo 2.2 Brandmark 2.3 Clearspace
Brand Application 5.1 Shape System 5.2 Business Cards 5.3 Stationary Kit 5.4 Signage 4.0 Typography 4.1 Main Typeface 4.2 Type Styles
Table of Contents 1.0
1.1.
2.0
5.0
1.0 Who Are We?
Branded by Greenville Brand Guidelines
Brand
Guidelines 1.1 Mission, Vision, and Promise
A lifelong solution to your creative needs.
MISSION VISION PROMISE
Our Mission is to help businesses solve their biggest challenges through data-driven creative solutions.
Our Vision is to break the boundaries of Advertising, User Experience and Branding. To become and remain Greenville’s #1 leader in business growth.
We promise to lead with Courage, Integrity, and Purpose. To create better relationships through Education, Execution, and Simplicity.
Branded by Greenville Brand Guidelines 1.0 Who Are We ?
2.0 Logo 2.1 Logo 2.2 Brandmark 2.3 Clearspace Brand Guidelines Branded by Greenville
LogoBranded by Greenville’s main logo is made up of a wordmark and icon. The icon primarily depicts a paper airplane, symbolizing the creativity and dedication to upward growth felt by the team of professionals. The image also contains subtle imagery of the Liberty Bridge, an iconic structure located in Downtown Greenville known for its unique design and technological innovation.
Brand Guidelines
Branded by Greenville
2.0 Logo
Brandmark
Branded by Greenville’s brandmark is a unique combination of two images: a paper airplane and the Liberty Bridge. Viewers from the greater Greenville area may have positive connotations with the more subtle imagery of the bridge, while those outside of Greenville will still see an icon that symbolizes a creative drive and a forwardthinking mindset.
Branded
Brand Guidelines
by Greenville
2.0 Logo
Clearspace: Logo
The minimum and recommended amount of clearsplace designated for the main logo.
Branded by Greenville Brand Guidelines
2.0 Logo
Clearspace: Brandmark
The minimum and recommended amount of clearspace designated for the brandmark.
Branded by Greenville Brand Guidelines
2.0 Logo
Branded by Greenville 3.0 Color 3.1 Color Palette 3.2 Color Usage Brand Guidelines
Color Palette
The main brand colors of Branded by Greenville utilizes a primary color scheme, with “Seafoam” being more green than pure blue. “Black Pearl” and “Soapstone” are neutral colors, neither being pure 100% black or white.
Brand Guidelines
Branded by Greenville
3.0 Color
Color Usage
"Seafoam," “Mango,” and “Soapstone” are the primary colors used for Branded by Greenville. “Black Pearl” is a secondary color while “Cadmium” should be used as an accent color.
Branded by
Brand Guidelines
Greenville
3.0 Color
4.0 Typography
Branded by Greenville
Designed by Kris Sowersby of the New Zealandbased Klim Type Foundry, Founder’s Grotesk is a grotesque sans-serif inspired by classic grotesques of the early 20th century.
Branded by Greenville Brand Guidelines
Main Typeface
Founder’s Grotesk Founder’s Grotesk Founder’s Grotesk Founder’s Grotesk Founder’s Grotesk Founder’s Grotesk Founder’s Grotesk Founder’s Grotesk Founder’s Grotesk Founder’s Grotesk Aa Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 ~ ! @ # $ % ^ & * ( ) { } [ ] < > ? : “ ” | \ / 4.0 Typography
20/30 18/30.6 16/27.2 14/23.8 12/20.4
H1: 65/84.5 H2: 50/65 H3: 30/39 H4: 25/32.5 H5: 20/26
Branded by Greenville Brand Guidelines Type Styles
Heading 1 Heading 2 Heading 3 Heading 4 Heading 5 Large Text Medium Text Regular Text Small Text Tiny Text
Founder's Grotesk includes five different weights in both roman and italic. Seen here are ten different point sizes for size and leading. 4.0 Typography
5.0 Brand Application 5.1 Shape System 5.2 Business Cards 5.3 Stationary Kit 5.4 Signage Brand Guidelines Branded by Greenville
Shape System
The Branded by Greenville shape system is also inspired by the Liberty Bridge, depicting the negative and positive shapes found within its form. Shapes are to be used as design elements that complement the composition of digital or printed media. All shapes are filled with gradients.
Branded by
Brand Guidelines
Greenville
5.0 Brand Application
Branded by Greenville Brand Guidelines
5.0 Brand Application
Business Cards
Stationary Kit
Branded by Greenville Brand Guidelines
5.0 Brand Application
Signage
Branded by Greenville Brand Guidelines
5.0 Brand Application
Branded by Greenville
Brand Guidelines