Alex Mooney Portfolio Spring 2023

Page 1

BLOOM WHERE YOU ARE PLANT ED

TABLE OF CONTENTS 01 02 09 20 28 35 41 51 Intro Therapy doesn't have to be blah, blah, blah Into the Blue Kama'aina Good design is good business This corn will go on forever Sometimes you need a new perspective Dedication / Thank you

INTRO

oing back to school at the beginning of COVID 19, taught us many things about our own capacity for persistence, creativity, and community. While we were confronted with sheltering in place and staying at home, we found ways to strengthen connections to each other and the outside world. This challenged us to look at life from so many new perspectives.

We, much like flowers, are capable of blossoming, flourishing, and blooming under some of the most difficult conditions.

ALEX MOONEY PORTFOLIO /05

A flower does not think of competing with the flower next to it. It just blooms.

— Zen Shin

THERAPY DOESN ’ T HAVE TO BE BLAH BLAH BLAH.

Website for niche-brand therapist

Carrington Singmaster is a Licensed Marriage and Family Therapist, with a specially-defined audience and clientele She did not have a website yet, and wanted to create one that mirrored her particularly vibrant and playful style, using colors that she chose herself. While needing a website for functional and practical purposes, Carrington wanted her website to particularly reflect her own style as well as the style of her actual office space, which consists of bright magenta, gold, and tan.

D iscipline: Interactive design

ALEX MOONEY PORTFOLIO /07

Talent is like a little seed; when nurtured, it will flourish.

— Matshona Dhliwayo

INTO THE BLUE.

An exercise in expressive typography exploring the color blue, set into a series of posters.

We were tasked to create a series of images and posters, either by hand or using digital techniques, to display the concept of the color blue using typographic interpretations.

D iscipline: Typography

ALEX MOONEY PORTFOLIO /021

If you look the right way, you can see that the whole world is a garden.

Conference redesign for the annual Midwest UX Conference including website, postcards, poster, and program. The conference needed a fresh new look, branding, and program for 2022.

D iscipline: Print, Interactive Web Design

“ GOOD DESIGN IS GOOD BUSINESS ”
ALEX MOONEY PORTFOLIO /43
—THOMAS WATSON, JR.

Presentations Schedule

Presentations

“People who say you great experiences didn’t Midwest UX last year. great ideas, major shenanigans.”

Midwest UX Conference 2021

Columbus, Ohio

The Midwest UX Conference is a unique three-day event combines inspiring talks hands on activities presented by a mix of regional profession als and international experts. Join us May 31–June 2, 2021 in Columbus, Ohio.

Presentations Speakers Sponsorship Venue Register

can’t design didn’t go to year. Smart people, shenanigans.”

Buy a Pass

Conference is event that talks with presented professionexperts. Ohio.

Presentations Schedule

Presentations

Schedule

As promised, our exciting program combines with hands-on pre-conference workshops mix of regional professionals and international

May 31: FRIDAY

PRE-CONFERENCE WORKSHOPS & KICKOFF

Gallery One Galaxy Theatre

7:30 Registration

Let’s Sketchnote!

9:00

Binaebi Akah, Veronica Erb, Charlene McBride

Zen and the Art of Planning Derren Hermann Corey Allenbach

12:00 Lunch break, on your own. 120 minutes to find

Design Mobile Apps for Behavior Change

2:00

Haig Armen

Experience Design Practice Development Livia Labate

6:00 Kickoff Mixer at Barley’s Brewing Company; Join us for pub crawlsimmediately after.

Presentations Speakers Sponsorship Venue Register

combines inspiring talks

workshops presented by a international experts.

EVENT

Mezzanine

Content Strategy 101

Laura Creekmore

find food.

Design Development

Hands-On Responsive Web Design

Ben Callahan

Th e Midwes t UX C onference i s a unique three -day eve nt that comb ines inspiring talks w it h hands on a ct ivities pr esen te d by a mi x of r egional professionals and international expe rt s. Join us May 31–June 2, 2021 in Columbu s, O hi o.

The greater the obstacle, the more glory in overcoming it.

— Molière

KAMA'AINA

Redesign an online news site

Maui Now is a news site, aimed at locals, or Kama'aina

This project had us take an outdated site and give it a fresh new look, new wordmark for its brand, and new layout for its website and mobile applications.

Discipline: B randing, Web and Interactive Design

ALEX MOONEY PORTFOLIO /61

Maui N o w

Maui N o w Maui N o w
The Japanese say if the flower is to be beautiful, it must be cultivated.

THIS CORN WILL GO ON FOREVER.

Infographic to visually display a timeline and create an accompanying artifact.

Date Night Popcorn was the timeline of two young people watching The Titanic movie, while eating popcorn, on a date night. Popcorn bag was printed on brown grocery bag, fed through printer.

Discipline: Print, Infographic Design

ALEX MOONEY PORTFOLIO /75
D at e N gih t D at e N gih t M I C R O W A V E POP C OR N O n e p e r Per recommended movie date night amount A wkward 90 min 90 % Corniness 200g 100 % W a t c h y o u r a pp e t i t e s i n k wi t h t h e s hi p SRUOH5.3 SRUOH5.3
This cor n will go on for ever O n e Yo un g N ew C ou p l e p e r o n e L a r g e S o f a 35 35 Sweaty Palms 4 Sweetness 60min 75% Per recommended movie date night amount Awkward 90min 90% Corniness 200g 100% Wa tc h yo u r a p p e t i t e s i n k w i t h t h e s hi p
IN G R E DI E N T S : TWO PEOPLE WHO ARE POTENTIAL PARTNERS, SEVERAL BAGS OF POPCORN, BEVERAGES OF CHOICE, AND A SOFA PERCENTS ARE BASED ON AVERAGE DATE NIGHT STATISTICS THE AMOUNTS MAY BE HIGHER OR LOWER DEPENDING ON YOUR ACTUAL BRAND OF POPCORN PERSON ON DATE WITH AND MOVIE WATCHED
Minutes Handfuls F O O D Handfuls of Popcorn 100 36 Glasses of Wine 8 3 M O O D Nervousness 60% 75% Excitement 72% 75% Sweaty Palms 4 4 Sweetness 90% 90% Awkwardness 87% 85% ROOM Sofa Size Fits 2 2 GENERAL Movie Time 2+ hrs 2 hrs Attention to Movie 100% 65% Snuggling 100% 70% General Corniness 100% 100% Date n ght s a necessar y stop along the way o a re ationships at some point or another This s usua ly nerve wracking and can be mit gatd by eat ng arge amounts of food and dr nking alcohol c beverages 2 Young People 1 Small Couch Movie: The Tit anic (3.5 Hr s of Weepy Romance) Per Date Per Person ROMANCE POSSIBLE AC T U A L DAT E R E SU LT S W I L L VA RY Scan here fo more n orma on MICROWAV E POPCORN DateNight DateNight
Romance Fac t s
Movie 210 15+
6.25 4.25 1.5

Manufacture Dimensions Size

6.25 in * 4.25 in * 2 in Thickness

0.5 mm

2

Like wildflowers, you must allow yourself to grow in all the places people thought you never would. —

SOMETIMES YOU NEED A NEW PERSPECTIVE.

Marketing materials for an aerial yoga studio. Website and print materials to expand the presence of a local aerial yoga studio through web presence, and printed materials including postcards and a brochure that could fit into a mailing envelope.

Discipline: Graphic Design, Web Design

ALEX MOONEY PORTFOLIO /87

Dedication

This book, as well as my entire school experience, is dedicated to those without whom I could not have done any of this.

I am so grateful to the instructors at Academy of Art University, for putting up with my relentless peskiness, spelling corrections, and eager inquisitiveness.

I also want to thank Custom Printing Inc., of Oxnard, California, for always supporting me and printing the projects along the way, and for our 20 year print relationship. Your service has always been absolutely five star, and I appreciate you so much.

To Carrington, who hung in there with me, literally with me in my office during COVID 19, answering endless questions about color choices and preferences and without whom I would truly have lost my mind.

And to my son, Henry, who has been the greatest inspiration in my life. Thank you for the unicorn lunchbox on the first day, the unending support and encouragement throughout the entire process. You and Gracie are my shining lights.

ALEX MOONEY PORTFOLIO /105
ALEX MOONEY PORTFOLIO /107 Copyright @2023 Alex Mooney | All Rights Reserved
alexmooney.design 805.890.5488

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