Portfolio

P O RT FOLIO ALEX MIHKAYLOV

ALEX MIKHAYLOV

+7-903-166-79-43 mixailov@yandex.ru

Moscow

ADVERTISING / PR / MARKETING

About Me

English Upper -intermediate

I do believe I can think through, find new solutions for your business, because I understand that it is necessary to take first of all to achieve maximum results. I have got 15 years of experience with the implementation of a variety of marketing ideas in B2B and B2C markets, from reail jewelry to banking, which have been successfully implemented in practice by me.

Job Experience

EspaĂąol Avanzado B2

Print operator

Studies

Accuracy, Nicety

Productive Self-Starter

Team Player

95%

85%

75%

Rank Advancement

Advertising Specialist

Productoin and Adv. Companies 2003 / 2005

Moscow University State of Engeneering Ecology 1998 / 2003

Distinctive Personal Skills

Languages

Chief Brand Officer

LOCKO BANK 2007 / 2010

SB Zoloto Stock Company 2013 / 2014

Sales Manager LBL.Print 2005 / 2007

Head of Advertising

ADAMAHT Jewelry Factory 2010 / 2013

Advertising, PR, marketing Specialist

DORS Group of Companies 2014 / 2018

Job Skills

My Numbers

ADVERTISING

15

1000+

Years of Work Experience

Completed Projects

3

0

Different Industries

Cigarettes per Day

PROJECT MANAGEMENT

PR

Technical Skills

INTERNET & CMS

My Passions

Profeccional Social Media

SMM

Skiing

Traveling CORELDRAW, ADOBE ILLUSTRATOR, ADOBE INDESIGN

España

ADOBE PHOTOSHOP

Cinema

www.linkedin.com/in /mikhaylovaleksey/

PRODUCT BRANDING

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PRODUCT BRANDING

A

s an advertising and marketing specialist I participated in a several brand launches and re-brandings.

Strict compliance with brand colors on a big editions always increaze the importance of production as well as high quality and low For me in the first place always were identity price are at the forefront of pertinence makof a brand and product branding: packag- ing my decisions very detail-oriented. I do ing, labels, tags and product itself. That is believe that elaborated and implemented all that works as a credible signal of product smart decisions on this core stage of a prodquality for imperfectly informed customers uct marketing at a late stages will lead to sales and generates price premiums as a form of success. return to brand.

And it’s very important for me that brands In this chapter I perform you my fulfilled presented in my portfolio reached the shelves in the stores and i’ve been absolutely loved works in product branding. working on them.

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PRODUCT BRANDING

Product branding for ADAMAHT Jewelry Factory, LLC. I, in accordance with brandbook, was in charge of production different advertising materials.

This packaging features mostly contain logo, scale patterns based on logo, key visual elements.

Credits: Production: Alex Mikhaylov Design: Soldis Communication Agency ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PRODUCT BRANDING An edition-bound packagings, labels, jewelry care sprays, polishing cloths and gloves, paper packings were printed and manufactured in China printing facility.

Mirco-sized tags with security feature of a resistance of lock picking were produced in Italy.

An edition is more than 5 000 000 copies Moscow, 2011-2012

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PRODUCT BRANDING ITEM

1/5

PAPER PACKING 9.5X13.5 CM SCALE PANTONE

1:1

7421 C GOLD WHITE

Слегка полируйте, пока они не приобретут глянцевый блеск. Полировочная салфетка – это идеальный способ содержать Ваши украшения в чистоте в любое время!

13.5 cm

Полировочная салфетка – это идеальный способ содержать Ваши украшения в чистоте в любое время! Слегка полируйте, пока они не приобретут глянцевый блеск.

9.5 cm

ООО «Ювелирный завод «Адамант» 601770, Владимирская область, Кольчугинский р-н, пос. Белая Речка, ул. Мелиораторов, д. 9 тел: 8(49245) 49-755 www.adamant-gold.ru ООО «Ювелирный завод «Адамант» 601770, Владимирская область, Кольчугинский р-н, пос. Белая Речка, ул. Мелиораторов, д. 9 тел: 8(49245) 49-755 www.adamant-gold.ru

Mike 3/20/2012

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PRODUCT BRANDING

ITEM

2/5

POLISHING CLOTH 12.5X17.5 CM

SCALE

PANTONE

1:1 7421 C GOLD WHITE

17.5 cm

5.5 cm

12.5 cm Mike 3/20/2012

LOGO POSITION: 1.5 CM TO EDGES

FOLD ONCE

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PRODUCT BRANDING

ITEM

5/5

GLOVE & SPRAY SCALE PANTONE

1:1 7421 C BLACK WHITE

2.5 cm

5 cm

9.5 cm

2.75 cm 20 ml

Mike 3/20/2012

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PRODUCT BRANDING

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PRINTINGS

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PRINTINGS

I

t’s a well-known fact that print catalogues are gradually called off and replacing by ones digital.

Despite of this, in this chapter I perform you my portfolio of a product catalogues, leaflets and other printings I produced mostly for B2B companies those influencers often was always out of digital communications. For example, banks and head bank cashiers who couldn’t get internet access on grounds of security in cash recount office and download information about price proposal and product description, but they are real thought leaders in cash banking equipment.

And that’s why I can’t be agreed with printings total called off.

In compliance of a markets research I can advice to use printing catalogues for communicate more efficiently with end consumers.

For printings my tasks were: visual identity should be suited to price ranges of products to focus on presenting precision craftsmanship of their products. to design user-friendly and understandable catalogues which, however, contain full description of a product.

And in this chapter you also will find portfolio of my publications in a B2B and B2C media.

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PRINTINGS

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PRINTINGS

ADAMAHT Jewelry Factory, LLC catalogues of chains and holy roods.

Credits: Designer freelancer: Vasily Grinuk Production: Alex Mikhaylov Moscow, 2011-2013

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PRINTINGS

A few printings for SB Zoloto, LLC: tags, labels, flashcards, CDs. Credits: Designer freelancer: Vasily Grinuk Production: Alex Mikhaylov Moscow, 2013-2014 ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PRODUCT BRANDING PRINTINGS

Jewelry catalogue for ZB Zoloto, LLC. This is the first product catalogue in the company. I realized a great job by systematization of existing jewelry in a different collections. In case of drawing up of catalogue painting images were used.

Credits: Idea, data systematization, production: Alex Mikhaylov Design: Bris-M Agency Moscow, 2014

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PRINTINGS DORS cash handling equipment catalogue.

Credits: Designers in-staff: Albert Mashin & Dmitry Fomichenko Production: Alex Mikhaylov Moscow, 2015-2017

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PRINTINGS

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PRINTINGS

Limited edition of ADAMAHT’s catalogue, printed with Pantone inks, and had got square 210 x 210 mm dimensions.

Credits: Designer freelancer: Vasily Grinuk Production: Alex Mikhaylov Moscow, 2012

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PRINTINGS

All jewelry chains catalogues for ADAMAHT Jewelry Factory, LLC that I have produced were composed with due regard to that fact that all printed images of chians match with the real sizes of a jewelry chains. And you can check that by fit on the chain with sufficient product item above the image.

Credits: Disigner-freelancer: Vasily Grinuk ; Production: Alex Mikhaylov ; In edition of more than 5000 pcs.

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PRINTINGS

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PRINTINGS

SINTRO, Pty Ltd is an oversea division of DORS, LLC in UK, Australia and other countries. SINTRO identity and brand book were designed without involving of any brand agency, but using the labour of mine advertising department. Based upon the appearance of money counter’s stacker wheel spare-part, icon of the logo was made as S-curves, it also corresponds to title letter. I guess it’s well recognition icon, in so much as stacker wheel is a well known spare part in industry, so desined logo and identity reflect my modern approach to brandmaking.

Credits: Idea and design: Albert Mashin Supervising and production: Alex Mikhaylov www.sintro.com.au Moscow, 2017 ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PRINTINGS

For DORS, LLC self-service systems I did some special work in printings, for example, this is Braille typed ATM stickers. And of course, I printed a lot of standard leaflets, brochures, posters etc.

China, 2015-2018 ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PRINTINGS

A series of printings and digital materials to launch new products and expand the product matrix of DORS, LLC. The copywriting was quite difficult, because it included the description of new patented technologies such as iAS and BVS in cash handling field, and obligated me to joint my effort with production engineer to understand all features of the introduced technologies.

Credits: Copywriting: Alex Mikhaylov in conjunction with production engineer.

Designer in-staff: Dmitry Fomichenko

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PRINTINGS

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PRINTINGS

This is a double-page spread of «Navigator for jewelry trade» magazine with installed article and engineering technician interview about unique cataphoresis technology implemented in a production line of silver chains of ADAMAHT Jewelry Factory, LLC. In the article cover an issue of silver chains protection against dialy use detrimental effects which could result in blackening.

Distinguishing features of the article is a sample of silver chain in sashe attached to the cover. Trade magazine subscribers can verify that claims of ADAMAHT’s silver chains are be completely accurate by make experiments described in the article. No special equipment for this experiments needed. Have to be used an expedients by means turned out to be at hand.

Credits: Copywriting & productiin: Alex Mikhaylov Publisher: www.njt.ru Sample manufacture: several companies

Design: Svetlana Dalinger

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PRINTINGS

Advertising materials in a different magazines. Illustrated spread and magazine inserts, newspapers and catalogues.

Credits: Copywriting: Alex Mikhaylov Design: Multiple freelancers & publisher designers Moscow, 2011-2014 ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PRINTINGS

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PRINTINGS

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PRINTINGS

My advertising articles and ad blocks were published both in large-circulation newspapers, semi-circular editions and in specialized catalogues.

In this portfolio you can see the publications in the newspaper «Komsomolskaya Pravda» (daily circulation is 2.7 million copies) and in the catalog of retail and wholesale/cash and carry group METRO (up to an edition of a hundred thousand copies) Moscow, 2011-2018.

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PRINTINGS

Very simple low-cost calendar and paper bag for New Year 2017. That year was quite recessionary in Russia and that’s why I selected an appropriate variant relying on pared budget for printings and chocolate sweets purchase. The package of chocolate sweets that I have selected were close to DORS, LLC corporate gamut in reds.

Credits: Budgeting and production: Alex Mikhaylov Moscow, 2016 ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PRINTINGS

Cards & flyers I made for ADAMAHT Jewelry Factory, LLC. For SB Zoloto, LLC I made handmade cards with silver 925 sleigh-bells as a symbol of the upcoming 2014 year of the horse and other numerous greetings.

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PHOTOSHOTS

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PHOTOSHOTS

A

s an important part of a branding, original and clear image language have to take place. I am with focus on quality photos of onward products, manufacturing lines and everything that help me to prove for a customers this is a realy good produced stuff for a such price.

In this chapter of my portfolio you can see my strong abilities to organize and manage photo sessions with involvement

of freelance photographers. Stage photography with account managers is my best practice to get images for social networks and that brings them close to their cistomers via such communications.

Be it noted that award a freelance contract it’s frequently used way to cut the costs.

Aside from that, I secure with photos quality.

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PHOTOSHOTS

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PHOTOSHOTS

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PHOTOSHOTS

Production facilities of DORS, LLC and ADAMAHT Jewelry Factory, LLC. This photos i used to illustrate catalogues, trade magazine articles, post in a social networks, to signify their responsibility as a good manufacturers.

Credits: Photography: mostly freelancers or designers in-staff.

Location, organization and managment: Alex Mikhaylov Russia,China 2010-2018 ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PHOTOSHOTS

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PHOTOSHOTS

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PHOTOSHOTS

At a largest industry exhibition JUNWEX St. Petersburg - 2014, in addition to our manufacturing specialities, italian exclusive jewelry and classic ones, the company SB Zoloto, LLC brought the greatest «classic» poet Alexander Sergeyevich Pushkin.

You may ask: why?

Some of you may find it out a little bit vulgar.

Perhaps, but not to our clients on whom this promo was focused.

There are primarily our foreign gem suppliers from India and other countries. According to promo, A. C. Pushkin met clients at our stand, he had a novel in verse «Eugene Onegin» for each of them. Further to a event our suppliers and clients have become a participants of a bohemian evening in Onegin Bar in Marriot Courtyard Pushkin Hotel enjoing glogg and apple punch.

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PHOTOSHOTS

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PHOTOSHOTS

The guests played in the bouts-rimes and listened to the great quatrains from the poet. I really wanted to do everything in time! And it has happened: an exclusive evening tour in Pushkin’s Museum in St. Petersburg, cocktails in a fashionable bar, important negotiations and interesting acquaintances!

My promo recieved the highest ratings not only from customers and suppliers, but also from CEO. Credits: Photographers: Olga Popova & Selenkov Vladimir Idea, Organization and management: Alex Mikhaylov December, 2013 ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PHOTOSHOTS

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PHOTOSHOTS

This photo session I organized for SB Zoloto, LLC stock jewelry company. Staged photography with account managers is my best practice to get images for social networks. Objectively, such photos I used to illustrate the posts in VK, Facebook, LinkedIn etc. And also I used for other publications and printings. Special for this art photo session I made a solid 3D logo in a corporate color. The joint command work, captured in photography, instead of personalities of account managers, signify that customers can rely on SB Zoloto, LLC. The value of photos is in an indication of the unity around the Company values, style and brand respect.

Moscow, 2014

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PHOTOSHOTS

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PHOTOSHOTS

For DORS, LLC I made a strong case for proper organization of own photo studio and purchase equipment. This is a must to be, I think, because in sales promotion of cash handling equipment and bank self-services I placed the emphasis on video materials. It’s easier to get message across to customers by using video description of products functionality.

Credits: Budgeting: Alex Mikhaylov Studio was equiped for designer in-staff: Albert Mashin Moscow, 2015-2018

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

INTERNET & SMM

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

INTERNET & SMM

S

ocial networks give us possibility of a two-way connection with the current and potential clients. They give the opportunity to build trustful and firm relationship with the clients. In the social networks, it is also possible to set the context advertising due to the targeting. That is why if a company skips such as an important step as promotion in social networks it skips attention of a big part of target audit.

In this chapter I represent you my works in SMM and Internet i. e social networks, site development, content marketing, banner ad, SEO.

Social media management is a whole branch of digital communications, which is now in favor, replacing ones printing, outdoor i ect. But, of course, to evaluate advertising is necessary by its efficiency, and when it comes to advertising on social media, it’s best to proceed with caution and with a very specific budget in mind. I never forget that spending more money doesn’t necessarily equate to greater success, and it’s quite easy to waste money on social networks ads. Now I am willing to spend a bit more on creativity and on producing video content, and I do belive it will have greater success in social media in the long run.

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

INTERNET & SMM

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

INTERNET & SMM

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

INTERNET & SMM

Banner ad campaign « Discounts for lovers» of ADAMAHT Jewelry Factory, LLC confined to St. Valentine’s Day and 8 March 2012. ADAMAHT Jewelry Factory, LLC is a manufacturer of jewelry hollow chains. The core of a target group was mostly young men and women, which celebrate St. Valentine’s Day in Russia and have low/middle income. The campaign was aimed at promoting sales in the distribution network of ADAMAHT consisted of jewelry retail boutiques, pawn shops all over Russia. From total product grid of jewelry chains best sellers were selected. And from this best sellers were selected in addition for exact match to target auditory. The chain weaving «Love» was a top seller synonymic of the feelings between lovers, it was reflected in a key visual of campaign. Advertising banners managed via AdWolf multistaged banner network with software tweaks. More than 30% of AdWolf network sites do not have intersections with others banner networks. The coverage was all-Russia with age specific targeting, behavioral targeting, timed targeting. This banner ad campaign was run 01.02.2012 - 08.03.2012 with increase in activity 14.02.2012.

Credits: Banner ad campaign launch and manage: Alex Mikhaylov Design: Soldis Communication Agency Moscow, 2012 ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

INTERNET & SMM

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

INTERNET & SMM

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

INTERNET & SMM

Co-op promotional campaign of ADAMAHT Jewelry Factory, LLC and jewelry stores 585 Gold, LLC. ADAMAHT Jewelry Factory, LLC is a manufacturer of jewelry hollow chains. 585 Gold, LLC is a all-Russia jewelry store has up to 800 boutiques in 240 cities.

Information about promo was posted in social media and it had it’s own landing page.

The core of a target group was women with low income. The family values were imaged in key visual of this promo and key visual took place a consciously refusal of luxury-style inherent value of jewelry market and focus on low income customers.

In the texts of this promotional campaign action messages from slang vocabulary were used to emphasise the affiliation with low income segment of audience.

For example, «Купи цепочку за 2 тыщи». By the way, can be turn it around as «Купи цепочку ...тёще» Low segment of hollow 375 rate of gold jewelry, but it looks like massive, heavy and expensive due to galvanics and final finishing.

The coverage was all-Russian.

This promo was run 15 may - 15 june 2013 and lately two adational flights were repeated successfully Credits: Promotional campaign launch mand manage: Alex Mikhaylov Design: 585 Gold, LLC

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

INTERNET & SMM

At my attendance at the company SB Zoloto, LLC creation of accounts in a social medias came in on the ground up. As is often the case, there were not graphic and visual materials to post on. So, preparatory stage consisted of how come up with them. I performed the photosessions required. I assumed that it will be great if our managers would communicate directly with their customers via social networks, thats why you can find «personal» posts of managers, which I had writte on behalf of their owns. This approach has the useful property that makes this communications more personal and there and then more trustworthy. Also I posted latest releases above all in SM, in so doing the subscribers could order them primarily. In SB Zoloto, LLC events followed swiftly on one another: exhibitions, specialities, promotional activities, loyalty bonus events. All of them I had announced and translated into social media with customers great interest and following up. Our teamplay wasn’t so long, I leaved office, but and now SM-manager of SB Zoloto, LLC keeps posting my materials until at least the end of 2017 and I am flattered of that.

Moscow, 2014

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

INTERNET & SMM

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

I am willing to reallocate funds of marketing budget and spend a bit more on producing product video content, cos I think it’s will recoup the cost in a future. And for DORS, LLC I created multilanguage video channel DORS TV. The aim was quality of developed content in which distinguishing features of products for sale will be reflected and will be interesting to clients. Videos quality with big amount of infographics posted in DORS TV are above-par the market.

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

INTERNET & SMM

By the beginning of the 2017 year every new product has its video on a channel in english and in russian. For another side I was insisting on video content creation where unique technologies would be presented nice, neatly and conceived. We all understand, that spending more money equates to campaign efficiency. Unfortunately, channel was created on an internal basis of Department of Marketing with lack of funding.

Credits: Video designer: Albert Mashin Videoplay: Ivan Gribanov SSM: Alex Mikhaylov Moscow, 2015-2018

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

INTERNET & SMM

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

INTERNET & SMM

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

INTERNET & SMM

By writing unique content on the product pages of www.dors.com, when I had brought products to the market, I was able to provide the first positions in the search engines due to organic search. You can see the top search requests for such positions with a filter by words like «banknotes counter with a nominal value», «a detector of Russian rubles», etc.

It’s worth paying attention to that fact, that DORS, LLC as a manufacturer and B2B company has no intention of assume a position in top-10 of these search systems, because otherwise our clients among e-commerce sites, which specifically have got SEO budgets, will be bound to go up against their vendor, wasting budgets. As new products achieve the market and assays come in the market, DORS organically gives place to client’s e-commerce sites.

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

INTERNET & SMM

I work with Yandex.Metric and Google.Analytics keeping track of events, hits, visits and full statistics. I prepare and manage marketing campaigns in Internet, forecasting them, optimizing and defending budgets. Also, in aid of product managers, I prepare simple/common markets researches, for example, the evaluation of brand awareness via capabilities of Yandex.Keyword statistics (indirect assay) and so on.

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

INTERNET & SMM

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

INTERNET & SMM

When developing a web portal ADAMAHT Jewelry Factory, LLC www.adamant-gold.ru the main task was to find competent site integration with 1C.Enterprise and the creation of client area. This area consisted of client’s many-stages registration procedure by his personal tax reference number TIN, directionally the client area itself, ability to purchase on-line and others. Another difficult task was product base integrity, with a view to daily database replication, up to date xml-files preparation and data import with actual leftover stock. That why within the framework of these tasks, I had to work closely with the IT department, 1C programmers on a part of customer as well as Ń ontractor.

Credits: Web-developer: REDCode Design: Soldis Communication Agency Project manager: Alex Mikhaylov Moscow, 2011 ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

INTERNET & SMM

To work with different site content management systems CMS is my whole routine functions mastered by me on a daily basis. I had got practice tasks with proprietary CMS Bitrix and open source content management systems as Wordpress, Joomla!. When working with CMS Bitrix on a projects www.dors.com, www.adamant-gold.ru for solving non-standard tasks, I had to dig into the PHP code. So I can make page edits by finish writing php or create a new page using and implementing existing site <div> elements on a new page. Also, at my work on the tasks, I had emanated the source code of main css-file.

Credits: CMS manager: Alex Mikhaylov Moscow, 2010-2018

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

INTERNET & SMM

Also, at my work on the tasks, I had emanated the source code of main css-file. In some cases I was obliged to overwrite style parameters or create new styles, inserting new lines. All this corrections I perfomed bearing in mind that site’s design integrity couldn’t be damage and taking care of usability.

Credits: CMS manager: Alex Mikhaylov Moscow, 2010-2018

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

INTERNET & SMM

Very frequently, to reduce the cost of sites develop, I worked with freelance web-programmers. This approach to the tasks requires even more careful preparation of statement of work for the development of site. As a Project manager, I make a very detailed multi-page SOW, often with ready illustrations and layouts of website pages, which are prototypes. The prototyping of the pages of the site I perform using online editors, such as Wix, thats way freelancer can view all requirements of ordering customer. Also this approach to an issue save a lot of time.

Site: a several sites for SINTRO LLP. www.sintro.com.au, www.sintro.co.uk and others.

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

Credits: Designer in-staff: Albert Mashin Web-Developer freelancer: Andrey Ilchuk Project management: Alex Mikhaylov Moscow, 2017

INTERNET & SMM

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

INTERNET & SMM

Work with different site content management systems CMS are my whole routine functions mastered by me on a daily basis. I had got practice tasks with proprietary CMS Bitrix and open source content management systems as Wordpress, Joomla! When working with CMS Wordpress on a projects www.sintro.com.au, www.sintro.co.uk and so on I use proven plug-ins as WooCommerce to build product catalogue and increase ability of following site additions and its functional enlargement. I know WooCommerce module on enough level for tasks statement of e-commerce site type or corporate portal for web-developers and programmers.

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

INTERNET & SMM

But I can also edit the theme appearance and, if it is necessary, functions.php, which is common like plug-ins and useful for site functionality extensions. I use open source snippet files to solve running site tasks by myself prior to ask for a commercial quotation. Generally Iâ&#x20AC;&#x2122;ve got small experience of local web-development as a programmer (www.prostor. msk.ru). And I am always work on increasing my knowledge and skills in this field. Such an immersion into the web development process allows me to even more competently formulate SOW for freelance developers and carry out complex acceptance of works faster.

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

EXHIBITIONS

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

EXHIBITIONS

I

n this chapter you can see certain exhibition stands I’ve developed in collaboration with freelancers, designers and advertising agencies. Depending the exhibition format and sector-specific issues the stand may have standard dimensions of 18 sq. m. or may have extended area size. Well then the most interesting of them are here.

From two-level 300 sq. m. ADAMAHT’s Jewelry Factory exhibition stand to quick installing standards of regional iterant trade they are all were developed with due regard to requirements of usability, workability, security and brand book rele-

vance. All too often a special requirements of lighting at a stand, in the display cases were a must to implementation in a jewelry fields as well as DORS’s heavy bank equipment ATMs were a feature of self-service system market.

I built up exhibition stands for various companies in all Moscow exhibit halls, in exhibition centers in St. Petersburg, Novosibirsk, Yekaterinburg and other Cities, also in CIS-countries, Dubai, HongKong, and Mumbai. I’ve got a huge experience of brands well-presentation in exhibitions.

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

EXHIBITIONS

ADAMAHT’s Jewelry Factory exhibition stand had two levels of 300 sq. m. of representational surface. It was designed with strong secure requirements to allow the exposure, storage of expensive jewelry and confidential negotiation process on two largest exibitions JUNWEX Moscow and JUNWEX St. Peterburg. It had six meeting rooms at first level, large selection area at second level. The stand also had external showcase all round, internal showroom, bar and chill-out zone. On this page you can see it’s 3D-model.

Credits: Design: Soldis Communication Agency Moscow, 2011-2013 ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

EXHIBITIONS

The stand feature is an implemented LED color-shift technology which provide effect opportunity of real-time gradient color changing of the walls of stand. It also possible print images on the sidewalls. The second level had not walls, they were fakes, imitated by decorated suspended structure.

It takes 2 round days to build the stand.

Assembling and storage: Dâ&#x20AC;&#x2122;Arts advertising and production company Project manager: Alex Mikhaylov Moscow, 2011-2013 This photo was taken on JUNWEX Moscow-2012 ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

EXHIBITIONS

On this page you can see 3-D model of the standâ&#x20AC;&#x2122;s internal showroom and meeting rooms outlook. This area was branded using logo pattern on the walls and on the frosting glass. For merchandising of jewelry a very important feature is lighting. So, the showcases were designed with implementing LED array modules of cold white 3500K light to provide correct tint of displayed silver and gold jewelry.

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

EXHIBITIONS

This photos of ADAMAHTâ&#x20AC;&#x2122;s stand was taken on JUNWEX St. Petersburg - 2012. And you can see how the 3D-model of internal showroom was built on a real stand. As a manager of the stand and immediate participant of the exhibition I can proclaim that the atmosphere of business approach and confidence was guarantee on the stand.

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

EXHIBITIONS

On these photos you can see ADANAHTâ&#x20AC;&#x2122;s stand of itinerant trade where was possible to buy jewelry at retail. That stands were built on regional exhibitions along with main stand for B2B customers.

Or were installed in different official areas as follows city hall, weekend market.

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

EXHIBITIONS

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

EXHIBITIONS

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

EXHIBITIONS

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

EXHIBITIONS

For DORS Company I organized participation in forums and industry exhibitions all around the world. Forum is a main format of events for banking and cash handling market and also for self-service systems, where we can make a presentation. The exhibitional area of such Forum is quite laconic and simple. I organized stands as open spaces with several roll-ups or pop-up for easy access from all sides to ATM bulky equipment.

That photos were taken on IBEX India 2015, CIFTE-20015.

Project manager: Alex Mikhaylov Shanghai, Mumbai 2015 ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

EXHIBITIONS

These is photos of Forum «Multicard 2016». This event is interactive and enable participants to share experience, acquire new knowledge, and generate new ideas and proposals. The forum is held for the third year and have positive feedback from the participants VISA, MasterCard, Samsung, SWIFT, as well as companies like Ingenico, DieboldNixdorf, DORS, NCR, INPAS, FinStream and others.

Credits: Speaker: Alexander Ponomar, CSO of banking systems of self-service Project Manager: Alex Mikhaylov Sochi, 2016

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PROMOTIONS & EVENT MARKETING

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PROMOTIONS & EVENT MARKETING

I

n today’s buyer-empowered world I understand the needs for seize every opportunity to build relationships, generate goodwill and earn the trust of prospective buyers and customers. The modern consumer wants more than a pitch when making purchasing decisions. That’s why events offer a unique opportunity for a customer’s interaction with brands.

I do believe that event marketing allready won the authority as an integral part of the strategic combination of offline and online communications and it would not be in retreat.

In this chapter you can find my portfolio of jobs, I had developed, organized and

managed. Above all else I would like to direct your attention on promo actions in support of product quality organized by me on several exhibitions for ADAMAHT Jewelry Factory, LLC. With company best interests front of mind, I created a promo, which activity base was the mainstay of two experiments in chemistry with popstars participation. The pop-stars make value judgments about the quality of jewelry exposed to chemical processes, which could damage it in case of low-quality one.

Inherently in my background you can find other promo activities. All of them drove value on companies brand loyalty, brand awareness and they positive authority.

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PROMOTIONS & EVENT MARKETING

«Jewelry chains fight» was a promotional action which for the fist time took place on JUNVEX Moscow 2012 with participation of Russian pop-stars.The activity base of action was the mainstay of two experiments about the quality of jewelry exposed to chemical proccess, which could damage it in case of low quality one. And pop-stars make value judgements about the quality.

On this photo you can see the announcement of the promo on a news ticker and attracted customers at ADAMAHT’s stand.

Credits: Promoaction organization and management: Alex Mikhaylov Hosted by: MTV ex-Vj Anton Zorkin JUNVEX Moscow, 2012 ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PROMOTIONS & EVENT MARKETING

Among the pop-stars participated in promo were Kiryll Andreev, Valdis Pelsh, Tutta Larsen, Natalia Bochkareva, Evelina Bledans, Karnelia Mango, Anastasia Makeeva, Honoured artist Anastasia Volochkova and Peopleâ&#x20AC;&#x2122;s artist Mikhail Boyarsky. Every single one of them and one at a time judged the results of the experiments on his/her detached opinion, dealing with show host and numerous audience. Then photosession was occurred.

JUNWEX Moscow, 2012

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PROMOTIONS & EVENT MARKETING

In the interim between action’s flights and pop-stars arrivals the video captured from the previous flight was screened on a video wall. Promo action «Jewelry chains fight» took two days.

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PROMOTIONS & EVENT MARKETING

JUNVEX Moscow, 2012 ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PROMOTIONS & EVENT MARKETING

The major result of «Jewelry chains fight» promo is grabbing attention of exhibition’s auditory and trade press via the quality attestation of ADAMAHT’s jewelry in the public spotlights. And also best practice to get media materials for other media channels like social media.

In addition, the invited pop-stars draw attention of paparazzi, consequently following publications in various glossy magazines dedicated to them could contain our product placement and elements of brand for free that’s, in view of glossy magazines’s auditory on the whole interaction with our auditory, provide good post action results for a long time after.

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PROMOTIONS & EVENT MARKETING

The promotion in support of a product quality of ADAMAHT Jewelry Factory, LLC. Physical and chemical experiments with jewelry attracted a large number of visitors and representatives of the local press covering the event.

Photo and video shots were free of charge, as well as further media publications.

Exhibition SibJeweler 2012. IEC «Novosibirsk Expocenter». February 2012 ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PROMOTIONS & EVENT MARKETING

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

PROMOTIONS & EVENT MARKETING

Flyers distribution, oriented to B2C segment, was organized by me nearby the points of sales (boutiques, branch banks ect). In my practice the occasional, spontaneous decoration (without reference to any real celebration date, anniversary or other) of shopping space with a toy balloons attract attention of customers and ensure sales.

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

SPONSORSHIP

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

SPONSORSHIP

A

mong my executed works i’ve got great sponsorship portfolio.

Here is FC Zenit commercial sponsorship. The objectives of this sponsorship were to build positive opinion about the ADAMAHT brand. It focuses on delivering ADAMAHT’s brand experience to the football goers - a qualified target audience.

Since your sense of enjoyment of something is heightened once you’ve learned more about it, the more you know, the more you enjoy it, until it becomes a passion. And a passionate football fan is no longer just a fan, they are an ambassadors.

For FC Zenit club fans ADAMAHT Jewelry Factory, LLC designed and produced several collections of the rings, bangles, cuff links, tie clips with Zenit logo decorated.

The collections were on sale only in FC Zenit brand shops. It’s worth remarking that ADAMAHT had become a sponsor when it was predestined that FC Zenit will be the winner of Russian football cham-

pionship 2011/2012. And on this dream run the sponsorship contract was signed, which become mutually beneficial. The sponsorship was fullfledged, in all media channels the event was covered.

Apply ADAMAHT graphics to various locations in the stadium I wanted to engage people on a personal level with a focus on lifestyle. Staduim displays will reflect the activation through imagery. Footballers and famous FC Zenit fans as Mikhail Boyarskiy participated in jewelry exibitions, events and promo, commanding great attention of fans, press and other people too. As a result ADAMAHT brand awareness was increased, collections were on sale during more than 3 month with constantly follow-up orders.

It was difficult and intense job, bringing me in full satisfaction, giving me a treat and unbelievable experience.

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

SPONSORSHIP

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

SPONSORSHIP

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

SPONSORSHIP

ADAMAHT had become a sponsor of FC Zenit when it was predestined what FC Zenit will be the winner of Russian championship 2011/2012. For FC Zenit club fans ADAMAHT Jewelry Factory, LLC designed and produced several collections of the rings, bracelets, cuff links, tie clips with Zenit logo decorated. They were not luxury mens collections, but very utility with targeting on low-middle income segment. ADAMAHTâ&#x20AC;&#x2122;s logo and graphic were implemented in a various locations of the stadiums during football match games.

St. Petersburg, 2012

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

SPONSORSHIP

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

SPONSORSHIP

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

SPONSORSHIP

In support of sales of the exclusive jewelry FC Zenit’s collection, I organized special event at industry exhibition at JUNWEX St. Petersburg 2012.

Fan zone FC Zenit on ADAMAHT’s exhibition stand attracted a capacity crowd of fans and visitors. At fan zone was presented a replica of the UEFA Super Cup. All participants could take a picture with it, get to know all about the collection.The zone was organized in such a manner that it’s not block the sales activity of whole stand.

Credits: Organization and manage: Alex Mikhaylov Design: Soldis Communication Agency ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

SPONSORSHIP

Mikhail Boyarsky, a famous People’s honoured Artist, was Jewelry Factory ADAMAHT’s brand ambassador and spokesmodel of ADAMAHT’s FC Zenit sponsorship. Mr. Boyarsky accepted to be our representative easily because he’s a well-known fan of St. Petersburg FC Zenit and north capital honorary freeman. He commanded great attention of fans and press, turning heads of exhibition visitors. He was tailed by the trade press and yellow press, so as a result we’ve got a lot of news hooks to write about it via social media, trade press, magazines, increasing the amount of the followers, building and enforcing brand position and perception.

Credits: Organization of event: Alex Mikhaylov in collaboration with Mr. Boyarsky’s producer St. Petersburs, 2012 ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

SPONSORSHIP

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

SIGNAGE & POSM

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

SIGNAGE & POSM

A

signage goes a long way in influencing the customer’s buying decision. A single glance at a signboard helps the customers to decide whether he has a step into the store or not. The signage should be interesting and original enough to pull the customers inside as a retailer can’t afford to loose even a single customer.

Signage and POSM give all necessary information about the store or office, give the store it’s unique identity and help in fur-

thering its image. In this chapter you may find my portfolio of the executed works in a field of Signage and POSM. Almost to all of my employees I organized and managed projects in this field.

Bank signatures, way-finding and graphic environmental; point of sales materials for jewelry stores; entry lobbies and receptions; merchandising standards, decorations, this is all, are in my professional background.

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

SIGNAGE & POSM

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

SIGNAGE & POSM

ADAMAHT Chain Store, LLC is a retail unit of ADAMAHT Jewelry Factory, LLC. Its boutiques were placed in Moscow, St.Petersburg, Yaroslavl, Ryazan, Vladimir and other cities. Retail store had the form both of detached building and rented areas in shopping malls. For each ones, with regard to their specific and difference, I organized and managed development and installation of signages, POSM, way-finding and environmental graphics. In signages were implemented LED technology with letters back-lit exposure. I carried out instructions and shopping mall’s regulations rules by signages’s installations and went by the brand book exactly. Also I’ve got background in signage’s registration.

Credits: Organization and management and issues’s solving in signage developing and installing: Alex Mikhaylov Design: Soldis Communication Agency Moscow, Rostov-on-Don, ect.

2012-2013

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

SIGNAGE & POSM

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

SIGNAGE & POSM

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

SIGNAGE & POSM

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase. In the retail stores whether itâ&#x20AC;&#x2122;s jewelry or bank equipment, I was charged with visual merchandising. When I was developing the strategy of visual merchandising in many cases I solved the problem of promoting individual collections.

Itâ&#x20AC;&#x2122;s important to make products in retail outlets available to consumers, primarily by stocking shelves and showcases.

SIGNAGE & POSM

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

OUTDOOR

O

f course, the outdoor advertising market in recent years has undergone significant changes and now it is very different from the period 20052012. Cities were cleared of annoying constrictions, billboards.

On the Red Square in Moscow you will not see anymore a huge Rolex’s brandmauer or enormous installations from Louis Vuitton. And I think it’s good. It’s a right way from giant

outdoor ad, placed and covered historic buildings, to most advanced electronic media displays, but in this chapter of my portfolio you can see my works of early period of outdoor ad in Moscow and regions, but only if provided that they were made as a part of complex works and outdoor segment appeared only small part of this complex promotion.

Please, refer to them.

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

OUTDOOR

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

OUTDOOR

In partnership with 100Krat, LLC within the scope of the run-up to G8 in St. Petersburg in 2006 I was production manager at LBL.Print division of LBL.Communication Group and I was in charge of all production loop ranging from the booking of orders to logistics. Different press walls, presentation stands, brandmauers etc. were produced.

Credits: Customer: 100Krat, LLC (www.100krat.ru) Taker: LBL.Print (http://www.lblprint.ru) Production manager: Alex Mikhaylov Moscow, 2006 ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

OUTDOOR

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

OUTDOOR

In 2005 Panasonic introduced its «Neighbors».

The «Neighbors» was a unique multimedia project in its format for that time, which affected not only all existing types of communication, but also mass events, civil initiatives.

The «Neighbors» is a virtual community of characters that represents a new, young and full of emotions, the appearance of Panasonic, within the framework of the branding strategy «Ideas for life». Panasonic supports the Neighbors project because the ideology of positive attitude to life and openness to new things is common for the company, all Panasonic products are focused on active communication and interaction between people.

In 2005 I was production manager at LBL.Print division of LBL.Communication Group and I was in charge of production of brandmauers, city-format and POSM.

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

OUTDOOR

Unique production and printing capabilities of LBL.Print ( at that moment, year 2005) enabled produce the body-shape cutted promo characters, which lately participated in promotional events.

I took responsibility to realise this project on a new and exclusive in Moscow of 2005 UV-printer. It was challenging to calculate with precision point of balance of figures, because all of six characters had enormous heads that said that support legs had to be as hidden ad possible.

Customer: Panasonic

Production manager: Alex Mikhaylov

Moscow, 2005

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

IN SUMMARY

I

n conclusion, I would like to note that all the works presented in this portfolio would be a waste of employers ‘ money without assessing the effectiveness of my advertising companies, complex of works on bringing new products to the markets and marketing support for their sales. That’s why at the end I talk about efficiency and prove oneself with the numbers in my hands that a positive result has been achieved. According to the complex of works performed, their duration and complexity, perhaps, the work at ADAMAHT Jewelry Factory, LLC was the most effective. Therefore, the

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

assessment will be given for this period of my work. May I jog your memory that ADAMAHT in 2008-2010 years had his brand position in a jewelry market as «profiteer of low-quality jewelry chains». Low-quality ones it’s because in a heads of merchants at that perion was only one paradigm: «If vendor produce jewelry for low income segment customers, he cuts corners, save expenditures by usung bad quality raw materials of gold and silver’s affinage.» It took 2 years of continuous and active work, reflected in this portfolio, so that due to marketing activity in all media channels, to change this paradigm.

IN SUMMARY

VI. Показатели деятельности, отражающие динамику развития компании Начиная с 2008 г., руководство компании приступило к реализации стратегии развития розничной сети «Адамант», направленной на значительное увеличение продаж фирменных ювелирных изделий и на усиление конкурентных позиций предприятия на ювелирном рынке.

За 5 лет, начиная с 2008 года, открыто 9 новых салонов «Адамант».

Количество магазинов ООО “Ювелирная сеть «Адамант»

Финансовые показатели ООО “Ювелирная сеть «Адамант»

Ювелирная сеть «Адамант» ежегодно наращивает объемы продаж. Рост чистой прибыли позволяет компании успешно развиваться.

14 12

12 10

10

10

9

8

7

6 4

Выручка,

Чистая прибыль,

тыс. руб.

тыс. руб.

2010 год

148 262

2 507

2011 год

233 271

9 329

2012 год

308 583

18 572

Дата

3

2 0 1

2

3

4

5

6

Net profit’s growth of ADAMAHT Jewelry Retail Store over a period of 2010 -2012 when marketing activities were increased is reflected in this page. Comprehensive approach to the implementation of the company’s development strategy allowed to demonstrate company’s epigenetics. And a part of the development strategy definitely was brand positioning and advertising.

Source: ADAMAHT Jewelry Retail Store annual report 8 Moscow, 2013

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

IN SUMMARY вести пробирного надзора

РОСТ БЕЗ РЫВКА

вести пробирного надзора

состояние ювелирного рынка россии по итогам 2013 года

Диаграмма 4. масса изделий из серебра, опробованных и заклейменных в 2000–2013 гг.

информация по количеству и массе опробованных и заклейменных ювелирных изделий – индикатор состояния российского ювелирного рынка. все данные из государственных инспекций пробирного надзора стекаются в пробирную палату рФ, которая предоставляет их журналу «навигатор ювелирной торговли» в рамках информационного сотрудничества. данные об итогах 2013 года, об общих тенденциях последних лет в ювелирной отрасли и о лидерах российского производственного сектора – в нашем сегодняшнем материале.

1. В Таблице 1 представлены данные о количестве и массе опробованных и заклейменных золотых и серебряных изделий за период с 2000 по 2013 год. Таблица 1. Данные о количестве и массе изделий из золота и серебра, опробованных и заклейменных в 2000–2013 гг.* Изделия из золота Всего: Год

Изделия из серебра

в т.ч. изделия ин. произв.

Всего:

в т.ч. изделия ин. произв.

кол-во

масса

кол-во

масса

кол-во

масса

кол-во

масса

млн. шт.

тонн

млн. шт.

тонн

млн. шт.

тонн

млн. шт.

тонн

2000

9,74

24,60

0,26

0,70

7,56

35,44

0,73

3,40

4. В Таблице 2 представлен рейтинг российских изготовителей (по массе), предъявивших изделия в ГИПН в 2013 г. Таблица 2. рейтинг российских изготовителей (по массе), предъявивших изделия в гиПН, 2013 год ЗОЛОТО

СЕРЕБРО

Изготовитель

Изготовитель

1

ООО «Столичный ювелирный завод»

ЗАО Приволжский Ювелирный завод «Красная Пресня»

2

ООО «Красносельский ювелирный завод «Диамант»

ОАО «Красносельский Ювелирпром»

3

ООО «Ювелирный завод «Адамант»

ООО «Ювелирный завод «Адамант»

4

ООО Костромская ювелирная фабрика «Топаз»

ООО «Диамант-С»

5

ОАО «Красноярский завод цветных металлов и золота»

ЗАО «Интерсильверлайн» ООО СИДАН-М ПК

№

2001

13,15

33,66

0,08

0,20

9,30

47,89

0,85

4,38

2002

17,63

42,70

0,11

0,59

12,19

60,37

1,66

10,09

2003

22,09

55,72

0,19

0,95

16,51

87,60

2,86

17,80

2004

26,94

68,48

0,40

1,66

21,43

121,83

4,32

28,03

2005

32,31

88,18

0,83

3,99

23,17

150,48

5,42

37,20

2006

37,32

96,82

1,57

6,20

24,98

155,30

6,09

43,91

6

ООО МЮЗ «Камея»

2007

48,51

130,32

2,85

11,74

32,79

223,24

8,12

63,70

7

ООО «БЮЗ»

ООО «БЮЗ»

2008

46,68

126,92

2,78

10,39

41,97

268,83

10,65

79,90

8

ООО Ювелирный завод «Платина»

ФГУП «Гознак»

2009

27,93

68,23

1,08

3,81

49,20

224,98

7,85

52,03

9

ООО «Аквамарин»

ЗАО «Северная чернь»

2010

33,85

76,60

1,73

4,91

56,51

246,84

11,45

69,51

10

ООО «ЮК Эстет»

ООО «Елизавета»

2011

33,77

77,00

2,06

5,70

49,91

193,17

11,06

58,41

2012

38,47

85,94

1,93

5,01

50,88

199,23

12,23

57,97

2013

43,52

107,76

2,63

6,18

51,02

211,59

15,19

66,71

5. В Таблице 3 представлен рейтинг российских изготовителей (по количеству), предъявивших изделия в ГИПН в 2013 г. Таблица 3. рейтинг российских изготовителей (по количеству), предъявивших изделия в гиПН, 2013 год №

* Данные Пробирной палаты России

2. Для наглядности тенденции по золоту представлены на Диаграммах 1 и 2. Мы видим, что после кризисного 2009 года Thisколичество diagrams from information open and и масса изделий из золотаthe на российском легальном ювелирном рынке хотяsources и не очень быстро,www.njt.ru но увеличивается. И 2013 год не стал исключением.

Russian Assay Office illustrate that marketing and promotional № 3 (132) 2014 16 activities, powered by me, combined with the unification of all divisions of the company allowed ADAMAHT to take the top place as a manufacturer of gold and silver jewelry.

Source: Magazine «Jewelry Trade Navigator» # 3, page 18

Moscow, 2014 ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING

18

ЗОЛОТО

СЕРЕБРО

Изготовитель

Изготовитель

1

ООО «Красносельский ювелирный завод «Диамант»

ООО «Диамант-С»

2

ООО «Столичный ювелирный завод»

ЗАО Приволжский Ювелирный завод «Красная Пресня»

3

ООО Костромская ювелирная фабрика «Топаз»

ООО «Ювелирный завод «Адамант»

4

ООО «Ювелирный завод «Регион-Кострома»

ООО «Аквамарин»

5

ООО «Аквамарин»

ООО Производственная компания «Приволжский Ювелир»

6

ООО МЮЗ «Камея»

ООО «НИКА»

7

ООО Ювелирный завод «Платина»

ОАО «Красносельский Ювелирпром»

8

ООО КЮЗ «Золотые Традиции»

ООО «Елизавета»

9

ООО «Ювелирный завод «Адамант»

ООО «БЮЗ»

10

ООО «ЮК Эстет»

ООО СИДАН-М ПК

№ 3 (132) 2014

IN SUMMARY

I

am absolutely convinced that via my personal portfolio I was able to prove to You, my potential employer, my strong competences and backgrounds in a field of advertising, PR and marketing. I do believe I can quickly think through, delve into your subject, into economic sector and its special aspects, should it be B2B or B2C markets or both,you are doing buisiness on. I keep up with the times, always increasing my competences by myself.

And wish you could be interested in my candidacy for the middle/top management position in your Company.

I am always ready to be contacted Mob.: +7-903-166-79-43 E-mail: mixailov@yandex.ru www.linkedin.com/in/mikhaylovaleksey/

ALEX MIKHAYLOV | ADVERTISING | PR | MARKETING