Design Portfolio

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DESIGN PORTFOLIO

PROJECTS & CAMPAIGNS

SPO RT S B R A

A more user f riendly way to search and filter sports bras in a product catalogue of over 200 products. The finder offers lots of advice and information along the way including how to choose the right size, and sizing charts

01 _ user _j our n ey

The user journey was developed based on the storyboarding and the current filters on the website. The journey is designed to make the search and filtration more user f riendly whilst also offering advice and expert knowledge throughout

02_wi refram e s

Storyboards and user journey complete, the wiref rames could then be deve oped to form a layout and design style that was easy to use and in keeping with the website 6

03_ p rot ot y p e A working prototype was created using Adobe XD and following the user journey The prototype showed every possible option the user could click to display results. This was tested and shared with the development team to start building

A female led campaign for a brand new shoe launched by Nike. Work ng with a local artist and an experienced DJ gave additional elements to work with as well as lifestye photography and product imagery

01 _l a nd ing _ pag e

The landing page needed to include all the required tech & product information, as we l as showcase some of the additional elements created by the artists

02_ c a rous e l

A carousel style instagram post was created us ng a local athlete as inspiration. This was designed to showcase the shoe as well as Intisar and was deisgned to be inspirational

03_ s t o ri e s

Accompanying instagram stories for the prelaunch, launch and post-launch. The design needed to be in the same style as the rest of the campaign, but different enough so that the content was f resh and not repeated

f il t e r Working within SparkAR, Instagram filters were developed for the launch which encoporated the artists work and encouraged people to get out there and use the filters

05_ e mai l For aunch, emai s for both men and women were designed using female/male led assets The content and design varied to match the audience, and was to encourage sales and clicks through to the website and music playlist

WEBSITE DESIGN

A landing page designed for a new designed of the Nike Air Zoom Pegasus 38

The deisgn was inspired by the photography style in the assets, with the warm, neutral tones, the images speak for themselves This landing page also needed to include product tech to encourage sa es

EMAIL MARKETING

city_tacos

Automated email marketing for a San Diego taco chain. The emails will be triggered when a customer makes their first purchase, then follow up emails to encourage customers to return

BRANDING & LOGOS

LO G O D E S IG N

I have had the fortunate experience to work with many

and brands over the years, f rom all walks of

I N ORLAND

POSTERS & PRINT

P O S TE R S

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Design Portfolio by Alex Livingstone - Issuu