Paws & Sip Brand Identity

Contents

At Paws & Sip, we strive to create a fun and welcoming atmosphere where dogs can enjoy delicious treats while their owners relax and connect with fellow dog lovers. Our menu features a variety of healthy and tasty smoothies and snacks for both dogs and humans, and our indoor and outdoor play areas provide plenty of space for furry friends to run, jump, and play to their heart's content. Whether you're looking to meet new friends, bond with your furry companion, or simply enjoy a refreshing drink, Paws & Sip has something for everyone in the community.

Logo & Usage

The playful and fun nature of the logo perfectly reflects the atmosphere of the smoothie shop and community space, where dogs and their owners can come together to socialize, play, and enjoy delicious treats. The use of a dog in the design also serves to emphasize the importance of our furry friends at Paws & Sip, and how much we value their companionship and well-being.

The Paws & Sip logo is an eye-catching and cleverly designed graphic that perfectly captures the essence of the brand. It features a cute dog sitting upright and holding a smoothie cup with its front paws, while also incorporating a lettermark into the design. The lettermark appears as a part of the straw in the cup, adding a subtle yet effective touch of branding to the overall image.

Black & White Logo

Color Logo

Typography

Primary Typeface

Secondary Typeface

By pairing Jumper with Hatch, the brand is able to achieve a balanced and cohesive visual identity that appeals to a wide range of audiences. Together, Hatch and Jumper create a dynamic and visually appealing typographic system that perfectly reflects the unique spirit and atmosphere of Paws & Sip. The combination of bold and playful Hatch with elegant and refined Jumper creates a harmonious visual balance that conveys the brand's values of fun, community, and high-quality products.

Hatch was chosen as the primary typeface because of its bold and modern appearance, which perfectly captures the energetic and fun vibe of the smoothie shop and community space. The thick and slightly rounded letters of Hatch give the brand a playful and approachable feel, while still maintaining a sense of professionalism and sophistication.

Hatch (Light Italic)

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Jumper was selected as the secondary typeface because of its versatility and complementary nature to Hatch. Jumper is a more classic and elegant font, with thinner and more refined letterforms that add a touch of sophistication to the overall design.

Jumper (Thin)

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Logo Variation & Symbols

paws & sip

Paws & Sip has several different logo mark variations that allow for flexibility in branding and design. One variation features the full logo with the dog sipping a smoothie cup and the lettermark incorporated into the straw. Another variation uses just the dog and smoothie cup, without the lettermark. This variation is often used as a simplified and more iconic representation of the brand, ideal for use in small spaces or on social media profiles.

The six icons above are additional brand design assets for products, website, graphics, etc.

Logo Misuse

Misuse of the Paws & Sip logo could occur in several ways, including alteration of the design, distortion of the proportions or colors, unauthorized use on products or services that are not affiliated with the brand, or use in a manner that is inconsistent with the brand's values or image. Additionally, using the logo in a way that misrepresents the relationship between Paws & Sip and other entities or causes could also be considered misuse.

Do not distort or warp the logo in any way.

Do not outline or create a keyline around the logo.

Do not rotate the logo in any way.

paws & sip

Do not change the typeface nor recreate or manipulate the wordmark and the icon.

Do not apply a gradient to the icon or wordmark. Do not change the logo color or one outside of the brand colors.

Brand Colors

The color palette used by Paws & Sip reinforces the brand's core values of promoting health, wellness, and sustainability in a natural and welcoming environment for both dogs and their owners. The colors evoke a sense of calm and relaxation, while also conveying a commitment to environmental stewardship and a love for dogs and the outdoors.

The shades of green in the palette are reminiscent of foliage, grass, and other natural elements found in outdoor environments, which aligns with the idea of dogs and their owners coming together to enjoy nature in a community space. The addition of a pop of pastel yellow to Paws & Sip's color palette provides a sense of upliftment and playfulness to the brand.

The yellow color is associated with joy, happiness, and positivity, which makes it a perfect fit for a smoothie shop that emphasizes community and socializing. The beige and brown colors in the palette evoke a sense of warmth and earthiness, reminiscent of natural materials such as wood, soil, and rocks.

Brand Identity Examples

Consistency in design is crucial for building brand recognition and loyalty. To ensure brand awareness for Paws & Sip, it is important to follow the brand's established designs and visual identity throughout campaigns. The following are examples of digital and print campaign assets to follow for future needs.