User Experience Analysis Case Study Human-Computer Interaction (PSY550)
Alexis Bernard
Keywords: market research survey, online polls, survey, customer experience, CX, target audience, branding, user engagement, user satisfaction, online, digital, software, project management, research, community engagement, testing, security and control, collaboration, developers, accessibility, event survey, education survey, survey questions, survey analysis, qualitative data, qualitative research methods, research project, case studies, focus groups, observational research, closeended, quantifiable, feedback, public event, training course, public participation, statistics, weblink, interactive, customized, data
Netflix is the world's leading internet entertainment service with 139 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internetconnected screen.
ease of use
•operates in a dynamic industry and has been in a state of constant innovation since inception
•has redefined how people watch video—first through DVD-by-mail, then streaming video, and now as one of the world’s leading entertainment services with approximately 222 million members in 190 countries
use of colors and design
sensory input and output
• does not allow third-party advertising
• when members sign up for the service Netflix asks for very little information: email, name, and method of payment
• Netflix does not collect socio-demographic data like gender or race for the purposes of viewing the recommendations system
social aspects
• learning workshops on inclusion topics ranging from accessibility on service to understanding US Latino/a/x representation on-screen.
• the goal is for participants to come away better equipped with industry-relevant skills to enter today’s workforce, and with valuable, long-lasting relationships
• months of collaboration with Netflix, positive review of design portfolio, virtual event and meetings, mentorship, and networking
Category
Usefulness
Usability
Findability
Your Product
Criteria Score (1-5)
Does the product solve the user's problem? 10
Users can complete their core tasks without frustration 5 Users can scale their tasks without frustration (e.g. 1 or 100 of the same task) 5
The product is clearly differentiated from competitors
Is the product easy to use? 65
Related actions appear near each other for fast access 5
Primary actions are distinct from secondary actions 4
Key actions are easily visible 4
Useful feedback appears when errors occur 4
Alert messages are visually distinct 5
Users can easily personalize settings and preferences 5
Users can easily reverse errors 4
The most important content appears first 4 Pages load quickly 4
Errors do not occur for user tasks 4
Labels match the nature of their content 5
Adequate negative space exists between UI elements 4
Letters in text are easily distinguished (legibility) 4
Words, phrases, and blocks of text are easily read (readability) 5
Clear sentence structure and correct grammar is used 4
Can users find what they need, when they need? 13
Content is easily scannable 4
Content is easy searched and sorted 5
Users can navigate to their desired destination from any page 4
Credibility Is the product trustworthy?
23
5
No typos
Findability
Words, phrases, and blocks of text are easily read (readability) 5
Clear sentence structure and correct grammar is used 4
Can users find what they need, when they need? 13
Content is easily scannable 4
Content is easy searched and sorted 5
Users can navigate to their desired destination from any page 4
Credibility
Is the product trustworthy? 23
No typos 5
Correct text alignment 5
Help content is easily accessed 4 Critical tasks offer confirmation 4
Functionality delivers on advertising & marketing promises 5
Learnability
Is the product intuitive to new users? 31
User onboarding is clear, concise, and relevant 4
User flows for tasks are easily understood 5
Familiar design patterns exist 5 Layout remains consistent (e.g. navigation doesn't change from page to page) 5
Animations and interactions remain consistent 5 Labels remain consistent (.eg. "Find" is not used interchangeably with "Search" 4
Icons are quickly understood by new users 3 Text does not include unfamiliar jargon
Accessibility
Is the product equally usable for people with disabilities? 21
Text size meets minimum requirements for users with visual disabilities 4
Sufficient contrast is provided for text and UI elements 4
The system performs delivers a consistent experience across devices 4 Clickable areas are adequately sized 4
Color is not the only way to convey hierarchy, content, or functionality 5
Delight
Is the product emotionally fulfilling? 25
Task completion feels rewarding 5
Animations are smooth, clear, and meaningful 5
Interface copy provides the correct tone and style 5
Microcopy provides the correct tone and style 5 Icons and images appear professional 5
Letters in text are easily distinguished (legibility)
review • increasing competition, even as a dynamic market continues to evolve
• with the rapid evolution of technology and the changing media landscape, Netflix is continually adjusting services to meet the needs and desires of consumers
• delivers truly holistic, high-quality, and relevant UI/UX experiences for individuals
