PresentationListing THE AGENCY DC MERCEDES FITZGERALD
THEAGENCYRE.COM
+ NICE TO MEET YOU
Nice to Meet You!
MERCEDES FITZGERALD
MERCEDESFITZGERALD EXTENSIVEMERCEDES’ KNOWLEDGEANDEXPERIENCE
Mercedes Fitzgerald is an experienced real estate professional dedi cated to walking you through the process of buying or selling your home with ease. Being bilingual, Mercedes works with a wide range of clients and is able to effectively communicate in both English and Spanish. You could say real estate runs in the family. Mercedes’ husband, father, grandfather, and three brothers all work within the mortgage and real estate industries, making it a family-wide business! Mercedes began her journey in real estate in 2003 as a Loan Processor and quickly became a Loan Officer in just a few short months. She became an experienced Loan Officer and proceeded on that path for the next 10 years. Mercedes then found herself interested in the realtor side of the transaction and got her real estate license in 2012.
She became a top producing Re/Max agent before settling down with The Agency DC, where she now successfully helps clients buy and list their homes all across the DMV region. Mercedes’ extensive experience and knowledge in the mortgage industry is what truly sets her apart from so many other agents out there. She understands every aspect of the real estate buying process, from the pre-approval, to closing on your dream home. She also understands this is one of the most important transactions of your life, and is dedicated to making it as smooth and enjoyable as possible.
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TAbouteAgency
01 | MORE OF THE SAME IS NEVER AN OPTION 02 | THE POWER OF COLLABORATION 03 | A TECHNOLOGICAL REVOLUTION 04| OUR REACH
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SO MUCH MORE THAN ANY ONE AGENT
The Agency set out to modernize the real estate industry by fostering a spirit of collaboration. We capitalize on one another’s strengths, exper tise and resources to empower our agents and offer our clients a true competitive edge.
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We’ve mastered our ability to hone in on the precise details of a property, to see a home as an architectural expression of a person, to create a story that is narratively and visually compelling.
WE’RE AN OPEN BOOK POWERFUL STORYTELLING MEETS MASTERFUL DESIGN
At Our Core
WE’RE COLLABORATIVE TO THE CORE
A NETWORK NETWORKINGFOR
TheTECHNOLOGYAWARD-WINNINGAgencyhasledthe advancement of real estate technology, giving our agents the ability to seamlessly communicate and anticipate market trends. We then place that power at our clients’ fingertips.
ALLRED OVER
A BOUTIQUE BROKERAGE WITH A GLOBAL REACH
The Agency is a lifestyle company tocommittedconnecting global communities. We reach an unmatched following of buyers and brokers without sacrific ing our local, boutique approach.
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203 Long Bay Beach Drive, Providenciales, Turks & Caicos
594 S. Mapleton, Holmby Hills, CA
1495 Red Fox Road, Park City, UT
480 Mission Bay Blvd. North #1405, San Francisco, CA
2753 Somass Drive, Victoria, BC
For four consecutive years, The Agency has ranked on Inc. 5000’s list of fastest-growing private companies in the country, and our agents consistently rank among the nation’s top real estate professionals. US @THEAGENCYRE
Headquartered in Beverly Hills, The Agency continues its global expansion with offices located throughout the United States, Mexico, Canada and the Caribbean. More than 600 agents represent clients worldwide in a broad spectrum of classes, including residential, commercial, resort real estate and new development.
FOLLOW
THE AGENCY IS THE INDUSTRY-DISRUPTING LUXURY REAL ESTATE BROKERAGE THAT SINGLE-HANDEDLY CHANGED THE WAY PEOPLE BUY AND SELL REAL ESTATE
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By adapting to the nature of today’s global consumer, The Agency developed an innovative approach to the business of selling real estate. Our clientele is no longer an insular group that sticks close to home and occasionally takes vacations. It’s a constantly traveling, internationally versed, tech-savvy group of people with specific tastes that have changed dramatically over the last several years.
MORE OF THE SAME IS NEVER AN OPTION
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We have a unique understanding of the consumer on a local, national and international level. And we offer something no other firm can—a vast global network, key market expertise, and unparalleled connectivity. Since our inception, we have devised a new way of doing business that has resonated throughout the industry. And we’re just getting started.
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Strength of character and spirit of collaboration—these are the driving princi ples behind The Agency. The old model of how real estate companies were set up encourages people to work independently and in competition with one another. How does this benefit you, the client? How does this benefit the agent? It doesn’t. The Agency set out to foster a culture of partnership in which all clients and listings are represented in a cooperative environment, where agents share their knowledge, spheres of influence and contacts.
If one of us wins, we all win. And so do you.
Being a part of our boutique brokerage means benefiting from the strength of the whole. It means our agents come together with fellow real estate pro fessionals who are constantly rethinking industry norms and pushing them selves further through technology, design and service. We share information, from off-market listings to pre-launch property details. Our proprietary tech nology helps foster collaboration, allowing our agents to instantly reach our entire network within moments. Behind each one of us is the expertise and knowledge of the entire team.
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THE POWER OF COLLABORATION
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No revolution is complete without industry-disrupting technology. The Agency has led the advancement of real estate technology, devising the architecture for a fully integrated Client Relationship Management system—AgencyConnect.
A TECHNOLOGICAL REVOLUTION
This custom-built software allows us to seamlessly communicate amongst each other and with the consumer to anticipate market trends, track the impact of our marketing initiatives and internally market and sell an unprecedented amount of off-market listings. The data we capture becomes our agents’ proprietary information, keeping them and our clients current, competitive and influential in an industry where tech is constantly trying to compete with the human element of our business.
THEAGENCYRE.COMCONNECTIONSRECEIVES 1.8 M+ VISIT PER YEAR THE AGENCY EDIT REACHES 295K+ QUALIFIED INDIVIDUALS
TWITTER, FACEBOOK, INSTAGRAM 1,543,000+ SOCIAL
The Agency offers a vast international reach, providing immeasurable value to our agents and clients. The Agency has an unmatched global following of prospects, brokers and international tastemakers, who comprise an influ ential and attentive audience. Millions of people who can be reached on a moment’s notice—what better way to have your home’s messsage heard? MEDIA
04 | OUR REACH
13 Brighton Drive, Gaithersburg, Mar yland 20877 AudreySEPTEMBERHuwae19,2022 Mercedes Fitzgerald
MarkComparativeetAnalysis
My goal is to help you sell your home quickly and at a fair market value. I look forward to working with you on the sale of your home.
In order to inform you about the current happenings in today's market, I have prepared this comparative market analysis (CM A) especially for you. There are many proper ties on the market today, and each has different amenities, sizes, and values. By reviewing this CM A, you will have the information needed to price your home in the appropriate range in today's market.
Par t of this package includes a detailed copy of my personal marketing plan. We will cer tainly go over this in detail so that you feel comfor table to entrust your home sale to me. I am sure that once you review the plan, you will feel very satisHed with me marketing your home.
September 19, 2022
Dear Audrey Huwae,
Home buyers always do a lot of comparison shopping. In today's market it is especially impor tant to price your home right from the beginning and to get it "show ready". There are many homes available in all price ranges, but the homes that are priced right and show well are the ones that bring in qualiHed buyers.
I appreciate the oppor tunity to share my business plan with you.
MerSincerely,cedes Fitzgerald Mercedes Fitzgerald 2
CMAs are generated by using proper ty information from your real estate agent's multiple listing ser vice (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the ser vice's public and proprietar y data, including tax roll information, sold transactions, and listings input by all cooperating MLS members. Listing agents generate CM As for their sellers, and buyer's agents create them for their buyers so both sides know what current market conditions are for the homes they're interested in comparing.
What is a CM A
As informative as the CM A is, it should only be used as a tool and should not substitute for your real estate professional's knowledge and advice.
What is a CM A?
No two homes are identical, which is why choosing a sales price or offer price for a home can be challenging. That's where the comparative market analysis, or CM A, is most useful.
CMAs can vary widely, depending on the knowledge and skill of the person creating the CMA as well as the number and type of data Helds that are chosen. That means some features may not be included.
The CM A is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing - new listings, pending sales, closed sales, price reductions, and expired listings.
How is the CM A created?
The CM A is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is fur ther sor ted by data such as type of home, number of bedrooms, number of baths, lot size, neighborhood, proper ty condition and features, and many other factors. The purpose is to show estimated market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market.
Comparative Market Analysis 13 Brighton Drive, Gaithersburg, Maryland 20877 Mercedes Fitzgerald 3
How accurate are CM As?
Map of ListingsSTATUS: 3.00 2,786 $611,000 3.00 2,040 $610,000 3.00 2,682 $565,000 3.00 2,919 $569,900
4 MDMC2062876 P 17 Brighton Ter 5
3 MDMC2038440 S 226 Summit Hall Rd 4
Comparative Market Analysis 13 Brighton Drive, Gaithersburg, Maryland 20877 Mercedes Fitzgerald 4
5 MDMC2062588 P 9 Brighton Dr 4
S = CLOSED P = PENDING P = ACTIVE UNDER CONTRACT MLS # STATUS ADDRESS BEDS BATHS SQFT PRICE 1 Subject 13 Brighton Dr 4 2.00 2,0402 MDMC2046468 S 18 Brighton Dr 4
Comparable
ADDRESS
17 Brighton Ter 5 3.00 2,682 $565,000 $211
S SOLD LISTINGS
SOLD DATE BEDS BATHS SQFT PRICE $/SQ.FT
ADDRESS
9 Brighton Dr 4 3.00 2,919 $569,900 $195
Averages 2,800 $567,450 $203
Comparative Market Analysis 13 Brighton Drive, Gaithersburg, Maryland 20877 Mercedes Fitzgerald 5
Summar y of Comparable Proper ties
P PENDING LISTINGS
18 Brighton Dr 6/9/22 4 3.00 2,786 $611,000 $219
SOLD DATE BEDS BATHS SQFT PRICE $/SQ.FT
Averages 2,413 $610,500 $259
226 Summit Hall Rd 6/1/22 4 3.00 2,040 $610,000 $299
Comparable Proper ty Statistics
S 2 Sold Listings P 2 Pending Listings $610,000LOWEST $610,500AVERAGE $611,000HIGH AVG PRICE / SQFT $259 AVG DOM 32 $565,000LOWEST $567,450AVERAGE $569,900HIGH AVG PRICE / SQFT $203 AVG DOM 44 Comparative Market Analysis 13 Brighton Drive, Gaithersburg, Maryland 20877 Mercedes Fitzgerald 6
Homes sold for an average of 96.1% of their list price. on
market
18 Brighton Dr $640,000 $611,000 95.47% 11 $219 Summit Hall Rd $634,990 $610,000 96.06% 54 $299
It took an average of 32 days for a home to sell.
32 Days
226
Analysis
ADDRESS
ORIG LIST PRICE SOLD PRICE % OF ORIG LIST PRICE DOM $ PER SQFT
Averages
96.1%
Averages $637,495 $610,500 95.77% 32 $259
Comparative Market Analysis 13 Brighton Drive, Gaithersburg, Maryland 20877 Mercedes Fitzgerald 7
Sold Proper ty Analysis