Proven Online Reputation Management Methods that Benefit Corporations Don Sorensen, Reputation Management Expert and Founder of Big Blue Robot, Reveals New Methods For Improving the Online Reputation of Corporations and Executives Provo, Utah (PRWEB) March 15, 2012 -- Don Sorensen, one of the most prolific bloggers on the subject of online reputation management and founder of Big Blue Robot, today released new methods to help individuals and companies improve their online reputation and better navigate their ever-changing online presence. Sorensen’s philosophy is that reputation management is a hybrid between optimizing websites for search engines and online marketing. “On one hand, reputation management is about optimizing the right content so that it will rank well for company-branded search results, commented Sorensen, executive and corporate reputation management expert. “At the same time, it’s about targeting the right type of people with the right kind of content so that they will form a very specific opinion about a business in only a few seconds.” Mr. Sorensen has merged his 25 years of public relations and marketing experience with online marketing expertise to improve the online reputation of public and private companies and corporate executives. Sorensen points out that it is typically the marketing side of reputation management that gets lost in the shuffle of creating great search results. “Every company or individual should ask three very important questions when analyzing their online presence: Who is searching for my company? What are they looking for? And how can I give it to them?” Sorensen said. “It’s crucial to implement strategies for optimization of positive content for a business, but it’s a little more difficult trying to ascertain who exactly is searching for your company and define the best content to give them. I’ve designed these methods to help both companies and individuals identify that content.” Who Is Searching Online? Sorensen explains that before a company or individual can figure out the type of content to fill a branded search results page with, it is important to know who the target is. By knowing the average age, income level, social status, and other information about customers or target audiences, one can better understand the type of content needed to make a positive judgment. What Are Customers Looking For? Sorensen further suggests that once it is determined who is searching for a company online it will be easier to assess what kinds of question they are asking and what they want to know about the company or individual. “It’s also extremely helpful to look at the search traffic that is leading to your site. What are the keywords people are using to find the business on the web? And what are the most heavily visited pages of the website?” added Sorensen. “For example, if a company sells children’s toys, the customer base consists of mothers in their mid 30s, and finds that the most heavily trafficked pages on the website are the pages describing manufacturers, it stands to reason that people searching for the company online may be concerned about where the toys are made. Do a little more digging and one may find that there is a large contingent of mothers who may be concerned about the plastics and paints used by the company’s manufacturers—either for health or environmental reasons.” Sorensen realizes that not all questions may be this cut and dried, but recommends that when companies and individuals know who their customers are and what they are searching for, it will be apparent what kind of
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