Creative Research: How do people dispose of their clothing.

Creative Research ‘Defra want you to find out about how many clothes people throw away and recycle and why’

Who are Department for Environment Food and Rural Affairs

They are the UK government department responsible for safeguarding our natural environment, supporting our world-leading food and farming industry, and sustaining a thriving rural economy. Our broad remit means we play a major role in people's day-to-day life, from the food we eat, and the air we breathe, to the water we drink.

1.4 million tonnes of textiles end up in landfill in the UK every year.

That’s the same as 2 BILLION pairs of jeans.

our research We asked 74 people how they disposed of their clothing: Binning // Recycling // Hoarding

We went out onto the Nottingham High Street and asked participants to place a token into the corresponding box.

Technique

We created three separate jars which were either marked with a bin, a recycle sign or a heart. We then asked random people in Nottingham what they are most likely to do when having to get rid of clothes. They took a token and put it in the desired jar.

18 out of 74 would recycle their clothing.

Only 8% would throw away their clothes.

67% would recycle their unwanted clothing.

why? • Fast-fashion: High street stores are now able to convert trends from catwalk to shop quicker than ever before.

• From the research that we gathered we found that men were more likely to throw clothes out.

Eco-friendly way to dispose of old clothes?

• Although giving your clothes to charity is a good why of recycling, these small shops often get overwhelmed with too many clothes • The most environmentally friendly why to get rid of clothes is to reuse them or pass them on to other people.

research problems • Even though it was a fun and quick way of gathering information, there are some drawbacks • 50 people said they recycled their clothes • Because it was a face-to-face method, few people would want to admit they threw their clothes away • This makes the research untrustworthy

repeat experiment If we were to repeat the experiment, or develop it more, there are a few adjustments we would make.

•

Firstly we would make it so that it was completely anonymous, so the candidate couldn’t see us and did it alone so didn't feel pressurised.

•

We would narrow down the type of people we asked, or divided them up to see if there are similar patterns between females and males or people of different ages.

•

Use a wider range of research methods, interactive games, online questionnaires and study groups.

team manifesto LISTEN to each other’s opinions and ideas.

DISCUSS ideas and views before making decisions.

COMMUNICATE with each other.

PLAN to meet at the convenience of every team member.

Team minutes Mon 19th: - Initial team brainstorm- all team members present. (1hr) Tues 20th: - Decision on Big Idea - Creative Research development – all members present. (1hr) Wed 21st: - Creative research collected- Alexa & Fran present. (2hrs) - Secondary research and infographics developed- Leila & Cara present. (2hrs) Thurs 22nd: - Powerpoint presentation developed and practice- All members present. (2hrs)

16th Jan 2016 - Alexa redo’s the presentation.

Nottingham Trent University School of Art and Design

Ethical Clearance Checklist for individual student projects To be completed by the student for an individual project that involves the collection of primary data this includes images, drawings, photographs, questionnaires and interviews. Please complete this document following the guidance in the School of Art and Design Ethical Guidelines and Framework for Research and Practice Undertaken by Students.

Section A: About the research Name:

Alexa Boldy

Programme of Study:

BA Fashion communication & Promotion

Module Title and Reference Number:

Communication & Message FASH20031

Name of module leader/supervisor responsible for the management of the project

Sarah Lewington

Duration of project

4 Months

Project title

Identity Zine Research

Section B: Training and experience Have you had previous experience of or been trained in the methods employed to collect data, and/or discussed with your supervisor?

yes X

no

Have you been informed, given guidance, had issues outlined in relation to research ethics and consideration in relation to your project?

yes X

no

Does your proposed study involve procedures which are likely to cause physical, psychological, social or emotional distress to participants or yourself?

yes

No X

Does your proposed study involve the use of hazardous materials, other than those currently covered by the School Health and Safety procedures?

yes

no X

yes

no X

n/a

Does your study involve observation and/or recording of identifiable participants without their yes knowledge?

no X

n/a

Will participants give informed consent freely and be fully informed of the study and of the use of any yes data collected?

X

no

n/a

Will participants be informed of their right to withdraw from the study?

yes X

no

n/a

Will all information on participants be treated as confidential and not identifiable unless agreed yes otherwise in advance and subject to legal requirements?

X

no

n/a

Will any recordings of participants be securely kept and not released for use by third parties?

yes X

no

n/a

Will storage data comply with the Data Protection Act 1998?

yes X

no

n/a

Section C: Methodology/Practice/Procedures

Section D: Ethical checklist Does your project involve observing/questioning/the use of people in any way?

Yes

Please complete the remainder of the form

No

Go straight to Compliance with ethical principles and Declaration

Does your study involve vulnerable participants as described in the Student Ethical Toolkit?

Form reviewed October 2011, final copy 14.10.11