for
Communication strategy created for the 20th anniversary event of Le Rire MĂŠdecin
A projet by
A two-step strategy
In the hospitals In November and December 2011, the families and their children as well as the hospital staff were rallied around the teams of Le Rire MĂŠdecin.
was in charge of the promotion and sales.
For the general public A couple of images of the exhibit ‌
At Paris City Hall from January 18 to February 28 2012
To celebrate its 20th anniversary, Le Rire Médecin took hold of Paris City hall for a month. Jacques Grison, photographer and accomplice of the Association since 2005 followed the « hospiclowns » in their daily rountine. A work, started at the beginning of 2010 ended with this exhibit putting light on the sick children, the hospital staff and the clowns. A book has also been published.
Omnicom Media Group developed a partnership with the free daily newspaper 20 minutes.
Promotional advertisment published in the editions of the cities of Lille, Lyon, Marseille, Bordeaux, Toulouse, Nantes andStrasbourg.
Promotional advertisment published in the region of Paris
team
Frédérique François Merien Creative Director
Vincent Bodoria Account Manager
Pascal Douek President
Elodie Lerolle Board Director
Marie Fauvet Marie-Clarisse Account Executive Denèfle Copywriter