POR TFO LIO
table of contents 01. retail design 02. Educational and cultural 03. hospitality 04. hand drawings
table of contents 01. retail design 01.1. BEAUTY 01.2. supermarket design 01.2.1 AlFABETA Supermarket, constanta 01.2.2 Auchan hypermarket, bucharest 01.2.3 zanfir Supermarket, focsani 01.3. FOOD 01.3.1. zanfir bistro 01.3.2. coffee corner, auchan romania 01.3.3. juice and bakery stands, carrefour 01.3.4. restaurant bazilescu 02. educational and cultural 02.1. cultural center, bucharest 02.2. arcub theatre, bucharest 02.3. primary school, Istanbul 02.4. museum Rezan Has, istanbul 03. hospitality 03.1. spa center 03.2 hotel Art Deco 03.3 Hotel Victoriei
job experiences 2016-2017
- developed and managed projects starting from concept to completion, defining the concept of the design, according to the budget demands, needs and views of the client - prepared visual presentations and conducted meetings with clients, keeping permanent client consultancy
profile Name: Alexandra Petenchiu
COMBIC DESIGN, concept store and design office based in bucharest interior designer
- designed and assisted residential interior architecture projects - prepared architectural drafting, visual presentations, client consultancy and on-field visits
Date of birth: 16.08.1991
Buc.-Targ.,236B, Buftea, Ilfov, 070000, Romania
DAAS international, concept design and architecture department retail designer
COMBIC DESIGN, concept store and design office based in bucharest creative designer entrant - created visuals and online content - assisted interior architecture projects
Phone: +4 0747492666
Master’s Thesis : “Alternative education, a contemporary perspective upon education” Master’ s Projects : “Creative Laboratory” Cultural Center in a manufacturing art supplies old building in Bucharest
social media www.linkedin.com/ in/alexandra-petenchiu/ www.behance.net/ alexandrapetz www.instagram. com/alexandra_ petz/?hl=ro
‘ION MInCU’ University of architecture and urban planning, bucharest interior architecture, master and bachelor integrated programme
febr. 2014june 2014
KADIR HAS UNIVERSITY, istanbul interior architecture, erasmus programme
private drawing lessons, different architects technical and artistic drawing skills
‘George cosbuc’ highschool, bucharest, romania mathematics-informatics, bilingual profile (english-romanian)
photoshop autocad sketchup indesign illustrator lumion archicad 3dsmax artlantis
communication ability to work under pressure decision making time management self-motivation conflict resolution adaptability team work creativity
job related skills - ability to manage small and medium sized projects from concept to execution phase and completion - always anthusiastic to work in an international team - ease to present ideas through drawing and sketches - positive and contructive interactions with client - willing to learn and develop new skills
professional statement Having a strong passion for arts, architecture and design since an early age, I consider myself a dedicated interior architect, willing to work hard in order to achieve the desired result in a project. Since I strongly believe that the proposed design has to be created to be compatible with the given context, I like to develop innovative and standing-out-of-the-box projects that fit the context. When dealing with difficult situations or several restrictions that offer limited possibilities, I prefer to take the challange to make the best out of the given input. I also believe that any project has more solutions and sometimes the difficulty may be in choosing the right one. I like to be always updated and informed about the newest trends, materials and architectural solutions in order to broaden my knowledge and to be able to create quality projects.
references Asst. Prof. Dr. Nur Balkir Kuru Prof. Dr. Orcun Kepez Arch. Ruxandra Radian Arch. Cristina Pana Arch. Dr. Bianca Predoi
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The request for a redesign started from the simple need of raising their interior design to the current trends but to make it still look casual. My proposal was to give a fresh, contemporary and clean look, keeping the intervention to a limit of moderate elegance. As lighting has a major impact I treated it as a main separate focus point in this project and I chose to use special light colors to enhance products colours. The windows were conceived as a playful part of the store that offer the possibility to be rearranged.
La Riviera, Super U, Cotonou, Benin *images : all rights reserved DAAS INTERNATIONAL
01.2.1. retail design
The owners wanted to keep the atmosphere and the look of the old street fruits and vegetables market and this is why I proposed them to bring close to the entrance all the fruits and vegetables, fresh, canned and any other type. Another main interest point that is the assisted service for fresh food products like olives and cheese, meet and various delicacies. Towards the exit, the supermarket also offers another point of fresh, but this time cooked products: grill, snacks and deserts.
AlfaBeta Supermarket, ConstanČ›a, Romania *images : all rights reserved DAAS INTERNATIONAL
01.2.2. retail design
The client’s wish was to create a new image for the Auchan supermarket, clearly dividing each fresh food product category and at the same time unifying them under the same main visual concept. I have developed two main concepts with a few different versions, in the end Auchan has chosen the version which separates the product categories areas into a ‘shop-in-shop’ look.
Auchan, Bucharest, Romania *images : all rights reserved DAAS INTERNATIONAL
01.2.3. retail design
The owner of this supermarket chain has three registered trade-marks for her local line of meat products and catering. Therefore, the main focus in designing this new supermarket was to present these local products as the main attraction, giving them a special position, immediately next to the entrance. The overall image of the supermarket reflects the clientâ€™s wish to have a clear and fresh design for the first premium supermarket of the chain.
Zanfir Supermarket, FocČ™ani, Romania *images : all rights reserved DAAS INTERNATIONAL
01.3.1. retail design
This project was about extending the serving line in a cafeteria and changing the atmosphere and decoration. I designed a modern and young look, combining the existing elements in a more contemporary way. The black metal stair, the plants and the colorful walls inspired me to recombine these elements with a careful amount of color and contrast but with plenty of plants countured by black metal elements, everything warmed up by wooden inserts.
Zanfir Cafeteria, FocČ™ani, Romania *images - all rights reserved DAAS INTERNATIONAL
coffee corner DESIGN
01.3.2. retail design
Auchanâ€™s request for designing a coffee corner in a commercial center in Romania consisted in solving the functional part of the coffee and food serving space. At the same time I had to consider the visual impact of this coffee cornerâ€™s facade towards the food court area where it was intended to be placed. The ceiling and at the serving line are mare by wooden elements contrasted with black and showing icons to make it easy to understand and playful.
Coffee Corner - Auchan, PiteČ™ti, Romania *images : all rights reserved DAAS INTERNATIONAL
fresh corner DESIGN
01.3.3. retail design
The request was to create independent, movable ‘islands’ for serving different fresh products inside the hypermarket, having the possibility to change their position depending on the retailer’s needs. One of the projects consisted of designing an ‘island’ for juices and smoothies. The other island was created to serve bakery products. The design proposed is intented to be attractive and vivid to suggest quality products.
Fresh corner - Carrefour, Bucharest, Romania *images : all rights reserved DAAS INTERNATIONAL
Restaurant Bazilescu is the university project that prepared me for the food-related projects. I have learned the basic rules of designing a professional kitchen according to the sanitary regulations in Romania and calculated the relation between the service/ cooking/storage spaces and the actual eating space for clients. Regarding the interior design of the restaurant I proposed a comfortable furniture layout and a natural colors palette that reflects the vegetarian and healthy concept of the menu.
University project, 5th semester
The cultural center is my masterâ€™s programme final project. I chose to create a cultural working center open towards people all ages. Wishing to attract children, parents, teenagers and young people I created a space where begginers and mature artist can experiment with colors and have fun together working or visiting an exhibition. My choice to develop such a project is detailed in my masterâ€™s thesis, together with my strong belief that education has a great role in society. Being educated in Romania, I started to reflect on the big impact of the educational methods in schools. The project displays my dream to create a space dedicated to alternative, informal education that is still following the instructions of the experienced ones. Therefore I created an environment with a fluid vertical and horizontal circulation, having a public space at the groundfloor and a more private, working space at the first floor. The working spaces are dedicated to visual arts and working with colours, that reflect also the history and former use of the building.
Diploma project, 10th semester
My proposal for this art-deco building dating from 1934 was to expose the architectural beauty of this building using a minimal intervention. After studying the characteristics of the functionality (acoustics and lighting) of a theatre hall I continued with choosing elements that have an impressive visual effect, contributing also to the scenography of the entire space. Flexibility and adaptability of the hall are also important requirements that are solved in my proposal in order to show the posibility of playing two different styles of theatre plays: classic and modern.
University project, 9th semester
PRIMARY SCHOOL REDESIGN
Encouraging a new and modern approach towards learning and teaching, The proposed design concept aims to create a learning place that is attractive for children both through the interior design but also through a more free and playful educational programme. I chose to use unusual materials for building the classrooms’ walls to make some of them flexible, and to create an exterior amphitheatre that communicates with the underground events’hall. This was possible thanks to the natural relief. The flexible wall’s material also give the corridors the opportunity to be more than just a place to run through.
University project, 8th semester
The aim of the installation was to attract and invite people the entrance of Rezan Has Museum, which is dedicated both to the family who founded the university and to the history of the building. The museum exhibits the underground, ancient ruins of the building that used to be in this place during the era of old Constantinopole. The installation proposed by me created a visual cluster with transparent and translucid materials, inspired by the lively city of Istanbul, especially the authentic neighbourhood of Balat.
University project, 8th semester
This project is a competition entry for a lighting contest launched in the ION MINCU University of Architecture and Urban Planning by ZUMTOBEL. The aim was to understand how a lighting plan is created and also how to think in lighting concept terms. The light concept provides a solution without taking into consideration only one exhibition, but ensures the flexibility of adapting the lighting according to the exhibited objects.
University contest, 9th semester
SPA CENTER DESIGN
The spa center had to accommodate different massages and body treatments rooms, a wet and a dry sauna, a snack bar and a waiting area. As nature was the main inspiration for this interior, the adjacent terrace opens directly towards a sunny and refreshing view of the neighbouring hills with vineyards. I wanted to create an interior with a mix of posh and exquisite, but simple and elegant using a few textures and rich materials that connect us with nature.
University project, 9th semester
ARTDECO HOTEL REDESIGN
The project consisted of a hotel’s interior design, detailing an apartment suite, entrance lobby and bar. The elegance of the hotel is shown through luxurious materials like marble, rare rose wood veneer and flashy stainless steel. All the colours and textures are warmed up in lights and follow the streamlines’ curves that refer to the music world, dating from the ART-DECO time. A strongly lit ceiling shaped also accordingly to streamlines’ curves is covered by a flexible, half-transparent material that diffuses the light, giving a scenographic touch to the room.
University project, 7th semester
victoriei HOTEL DESIGN
VICTORIEI HOTEL is an interior design project in collaboration with the architecture department of the ION MINCU University of Architecture and Urban Planning in Bucharest. The project included the design of all the spaces of the hotel, accommodation and lounges but also the technical and service rooms. I had chosen one basic room for showing that the concept of the hotel aims to bring a simple and clean look for the travelers who want to stay in the heart of the city but at a medium expense.
University project, 6th semester
hand drawings made during the whole studies, both undergraduate and graduate programme; here are examples of sketches of important buildings from Romania and abroad; examples of stand still sketches; interior sketches.
Published on Jun 12, 2017