The Rise of Small Businesses Owned by Women

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3/25/2020

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The Rise of Small Businesses Owned by Women February 21, 2020 by Alexandra Arrivillaga (Edit)

Women are a growing force in the world of small business. They have become leaders in this industry as they carve out ways to tap into an industry that was once dominated by men. A large part of this has to do with the fact that women are tapping into so many different occupational elds. The IT Crowd A large number of women are gaining respect in the IT eld with skills in programming, web designer, cybersecurity and system analyst jobs. This is a part of the small business world that women are embracing. There are also women that are opening small businesses that are training in things like software development and application usage for various programs. Women in IT are also working as headhunters for bigger companies. Social Media There are also women that are starting up their small businesses by promoting themselves through social media. Cosmetics have always been big business for women, but there is a greater level of control that women are taking in the business world now. They are posting videos about cosmetics, and they are giving makeup tutorials to build an audience. This ability to advertise this way has allows women to start small businesses from the comfort of home. College Degrees

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