Foord Asset Management (Pty) Ltd

www.foord.co.za

Company details

FAIS FSP registration number: 578

Switchboard:

+27 21 532 6988

Fax number: +27 21 532 6999

General email: info@foord.co.za

Address:

8 Forest Mews, Forest Drive, Pinelands, 7405 PO Box 135, Howard Place, 7450

Compliance officer name: Diane Behr

+27 21 532 6916

Investment philosophy

How Foord thinks about investments determines how they act. The tenets of their investment philosophy are the lights that guide what they do:

Meaningful investment returns are not earned by making incremental decisions. Superior long-term returns are generated by identifying and taking advantage of economic cycles. In the long term, it is never beneficial to invest in the fast hounds of the slow pack.

The price at which one purchases an investment dictates future returns: pay too dear, and future returns are compromised. “Cheap” or “dear” are concepts that crystallise with fundamental analysis of the future revenue streams and associated risks of an investment security. Investing with a margin of safety is critical to reducing the future risk of loss.

Take a long-term view and be patient

Speculation is a short-term activity with an inherently uncertain result. Investment is a long-term activity with a more certain result. Like the maturation of a good wine or the growing of a tree, an investment’s full potential realises over time.

Ignore the benchmark when building portfolios

A benchmark is often representative of what is in vogue or what is simply big.Bigger isn’t always better and fashion is fickle. Portfolios should be constructed by applying objective, independent perspectives to their composition. To outperform the herd you have to be different from the herd.

Diversification offers possibly the only “free lunch” in the market – it affords the investor the chance to manage the risk of being wrong. Diversification should be used often, but not excessively. Where careful analysis gives an investor greater conviction, less diversification is needed –because the risk of being wrong is lower.

Who is your FAIS complaints officer?

Diane Behr

Please provide the link to the complaints policy on your website: https://foord.co.za/sites/default/files/2019-05/ Complaints%20resolution_May2019.pdf

Ownership

What is the ownership structure of the company?

Privately owned company

Who are the directors of the company?

PE Cluer, B Africa, WL Fraser, P Desai Do staff and management have an interest in ownership? Please provide the percentage held by staff and management: 80%

History

When was the company established?

1981

List of mergers and acquisitions that have taken place since being established: –

B-BBEE credentials

Are you B-BBEE accredited? Yes

What is your B-BBEE status?

Level 4

By whom have you been accredited?

AQ Rate

Date of accreditation: 2022-05-31

GIPS

Are you GIPS compliant? Yes

Are you GIPS verified? Yes

By whom have you been verified? KPMG INC

Date of verification: 2022-07-04

Expiry date of verification: –