TRENDS ON DIGITAL MARKETING
What is digital marketing?
Digital marketing is the act of promoting products and services through digital channels, such as social media, SEO, email, and mobile apps. Any form of marketing that involves electronic devices is considered digital marketing.
Types of digital marketing
Digital marketing can appear in many forms, including the following: Email marketing. Organizations reach out to customers and prospective customers through email with the goal of promoting current business practices such as sales or events.
Social media marketing. Organizations use social media marketing through platforms including Facebook, Twitter and Pinterest to connect and communicate with customers and prospective customers, notifying them of updates or deals, as well as just communicating and building social trust. Pay-per-click (PPC) advertising. PPC advertising enables organizations to advertise on different websites with paid ads. An example of such an advertisement is a banner ad. If enough data or cookies are collected about a user, these ads can be targeted by characteristics like age, gender, location or general interests. The ad publisher is paid every time a user clicks on the ad. Content marketing. This digital marketing strategy tries to reach customers through content. Content refers to something an organization produces and publishes on a website with the intent to promote it through other marketing types, such as social media or email.
Sponsored content. An organization pays another business to create and promote content that highlights the marketer's product or service.
Affiliate marketing. An organization pays a commission to an influencer on a specific platform, such as YouTube or Instagram, to promote its product orservice. Short Message Service (SMS) marketing. Organizations might choose to use SMS messages to send promotions to customers. Political candidates running for office commonly send SMS messages as a part of their campaigning efforts.
The Future & Scope of Digital Marketing
When we talk about the scope of digital marketing for businesses, it is extremely motivating. Digital marketing has allowed businesses to start allocating their marketing resources to the right set of people through the right channels. This ensures optimum use of resources and higher conversion rates. Thus, it has become a very integral part of all kinds of businesses today. And especially since the covid-19 pandemic, Digital marketing has now turned into a necessity. Ideally, it is one of the most effective ways to reach your target market while they’re stuck at home and spending a lot of time on the Internet.
Consequently, this has given a boost to the scope of digital marketing careers. To run smoothly, companies need digital marketing professionals and experts and thus, the job market is growing tremendously.
Carrier opportunity in digital marketing
We have created a list of major areas that provide career opportunities in the digital marketing field and some areas that are going to provide new job opportunities in the coming decade: (It’s worth noting that almost every position offers the roles (depending on the base to higher-level duties) of Executive, Associate, Manager and Head/VP.