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Ribbit Records

BRAND GUIDLINES

WHERE MUSIC RIVETS THE SOUL.

CONTENTS ABOUT US ....................... 6

PROPOSED LOGO ........... 14

OUR VOICE ...................... 11

COLOUR .......................... 20

TARGET AUDIENCE .......... 12

TYPOGRAPHY ................. 22

LOGO RESTRICTIONS ...... 24 IMAGERY ......................... 26 APPLICATION................... 32

IMAGE CREDITS .............. 36

Our mission is to leap into the hearts of music enthusiasts across Canada by offering a riveting selection of tunes.

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Ribbit Records - Brand Guidlines

Ribbit Records - Brand Guidlines

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ABOUT US Ribbit Records was invented in 1989 when a local band discovered an abandoned building downtown. Inspired by the croaking of frogs accompanying their late-night brainstorming sessions, they transformed the space into a record store. They turned Ribbit Records into a beloved community shop known for its vast music collection, hosting live performances and album launches.

Ribbit Records is a destination for music enthusiasts, collectors and vinyl lovers. Situated in the city’s heart and offering various music genres ranging from rock to indie to suit different preferences. In addition to vinyl records, there's a wide stock of CDs, cassettes, and other music formats. Apart from music and merchendise, Ribbit Records hosts live shows and special events that bring together a community of music enthusiasts. With a dedication to staying true to the essence of music and a deep love for the vinyl experience.

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Ribbit Records - ABOUT US

Ribbit Records - Brand Guidlines

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Ribbit Records - Brand Guidlines

OUR VOICE Ribbit Records aims to resonate with our customers, conveying a sense of warmth, inclusivity, and excitement for our products and services.

With a balance of professionalism and approachability, our brand celebrates musical experiences. Our voice remains consistent, engaging, and rooted in our shared love for music and community.

Ribbit Records - OUR VOICE

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TARGET AUDIENCE Ribbit Records appeals to an audience that includes collectors, music lovers, and anyone who values the tactile sensation of music. Our brand caters to individuals who cherish the nature of vinyl records and the unique experience they provide.

Whether customers are searching for gems, discovering new releases, or immersing themselves in the music scene, Ribbit Records offers a friendly and exciting environment where enthusiasts of all generations can celebrate their passion for music in its authentic form.

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Ribbit Records - TARGET AUDIENCE

Ribbit Records - Brand Guidlines

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PR O P OSE D LO GO Our logo features a frog eating a record, symbolizing our love for consuming music. Our approach is to have a down-to-earth appeal using hand-rendered type and stylizing with a hand-drawn illustration Our logo can be set in the following ways, incorporating our primary colour palette for consistency throughout.

These variations are the only acceptable options.

LOGOMARK

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Ribbit Records - PROPOSED LOGO

VERTICAL LOGO

BLACK VARIATION

Ribbit Records - Brand Guidlines

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WORDMARK

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Ribbit Records - Brand Guidlines

HORIZONTAL LOGO

Ribbit Records - Brand Guidlines

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C LE A R SPACE Clear space is crucial for the effective and impactful presentation of our logo. Ensuring that our logo and brand are communicated to their fullest potential.

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Ribbit Records - Brand Guidlines

0.5'

Ribbit Records - Brand Guidlines

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HEX #fffced RGB 255, 253, 236 CMYK 0, 1, 7, 0

Pink and green are complementary colours, creating a dynamic contrast that enhances visual appeal. In the context of Ribbit Records' colour palette, their pairing establishes a sense of harmony and balance, reflecting the diverse yet cohesive nature of the music.

The vibrant energy of green complements the nostalgic charm of pink and beige and creates a visually stimulating backdrop that draws customers in. This blend of colours captures attention and reinforces the brand's identity as a modern yet vintage inspired company.

COLOUR 20

Ribbit Records - COLOUR

HEX #f8c1d9 RGB 248, 193, 217 CMYK 0, 22, 13, 3

HEX #93c06f RGB 147, 192, 111 CMYK 23, 0, 42, 25

HEX #221f1f RGB 34, 31, 31 CMYK 0, 9, 9, 87

Ribbit Records - Brand Guidlines

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TYPOGRAPHY

Aa

Montserrat Bold

Aa 22

Ribbit Records - TYPOGRAPHY

Helvetica Regular

We've selected two typefaces for our brand logo, Montserrat Bold and our hand-drawn type.

Both are used in our other applications as well.

Helvetica is used for body text across various platforms, such as websites and products, offering clarity and readability. While Montserrat Bold defines our logo, it should never be substituted for body text.

MINIMU M S I Z E

HEADERS

48 pt

S U BH E AD E R S 33 pt

Body copy

14 pt

150px Ribbit Records - Brand Guidlines

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LOGO RESTRICTIONS 1.

Do not stretch

2.

Do not add a drop shadow

3.

Do not change the colours

4. Do not place on dark backround

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5.

Do not skew

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Do not warp

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Do not change the outline colour

8.

Do not adjust size of the type

Ribbit Records - LOGO RESTRICTIONS

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Ribbit Records - Brand Guidlines

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I M AGE RY Our brand imagery revolves around music, with records featured in most photos. We prioritize capturing the in-store experience, aiming for a vintage aesthetic. While people can be included, they shouldn't overshadow the focus on music.

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Ribbit Records - IMAGERY

Ribbit Records - Brand Guidlines

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TEXTU R E S

GR A DIE N TS

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Ribbit Records - Brand Guidlines

SAM PL E I CO N S

Ribbit Records - Brand Guidlines

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PAT TE R N S We use two primary patterns to ensure consistent brand representation across all of our platforms.

The first pattern features a repetition of our logo mark, arranged to form a cohesive and recognizable design element. This pattern is included in packaging, backgrounds, websites, posters, and more. The second pattern draws inspiration from the swirls of the frogs' eyes.

These patterns enhance brand recognition and versatility, allowing seamless adaptation across many applications.

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Ribbit Records - Brand Guidlines

Ribbit Records - Brand Guidlines

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APPL I CAT IO N

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Ribbit Records - APPLICATION

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Ribbit Records - Brand Guidlines

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IMAGE CREDITS Page 7 - Black vinyl record on black vinyl record.

Credit: Eric Krull on Unsplash Page 9 - Record store selection.

Credit: Bertrand Niquel from thevinylfactory.com Page 10 - A selection of vinyl at Copenhagen’s Route 66.

Credit: Valdemar Ren from ft.com Page 13 - Customer shopping through records.

Credit: ​​Rafael Pena from blackenterprise.com Page 26 - Vintage record sleeves.

Credit: Joseph Pearson on Unsplash

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Ribbit Records - IMAGE CREDITS

Page 26 - Customer holding a green record.

Credit: Eleonora Paolino on Unsplash Page 27 - Customer looking through records.

Credit: Oleg Ivanov on Unsplash Page 27 - Cozy record store.

Credit: Sean Benesh On Unsplash Page 27 - Record player in store window.

Credit: Wesley Gibbs on Unsplash Page 27 - Pink records on a wall.

Credit: Jason Leung on Unsplash Page 27 - Band playing live performance in a record store.

Credit: Record Paradise from recordparadise.com.au

Page 27 - Stack of white records.

Credit: Umberto Cofini on Unsplash Page 32 - City Sign Banner On Building Mockup.

Credit: Hicham Ounasser on Behance.

Page 33 - Free ​​ tote bag mockup.

Credit: Mockups Design on Behance Page 34 - Paper bag free mockup.

Credit: Unmark Mockups from gumroad.com Page 35 - Free Gift Card Mockup With Holder.

Credit: Mockupnest on Unblast

Ribbit Records - Brand Guidlines

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