Ribbit Records
BRAND GUIDLINES
WHERE MUSIC RIVETS THE SOUL.
PROPOSED LOGO ........... 14 COLOUR .......................... 20 TYPOGRAPHY ................. 22 ABOUT US ....................... 6 OUR VOICE ...................... 11 TARGET AUDIENCE .......... 12 CONTENTS
LOGO RESTRICTIONS ...... 24 IMAGERY ......................... 26 APPLICATION ................... 32 IMAGE CREDITS .............. 36
Our mission is to leap into the hearts of music enthusiasts across Canada by offering a riveting selection of tunes.
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7 Ribbit Records - Brand Guidlines
ABOUT US
Ribbit Records was invented in 1989 when a local band discovered an abandoned building downtown. Inspired by the croaking of frogs accompanying their late-night brainstorming sessions, they transformed the space into a record store. They turned Ribbit Records into a beloved community shop known for its vast music collection, hosting live performances and album launches.
Ribbit Records is a destination for music enthusiasts, collectors and vinyl lovers. Situated in the city’s heart and offering various music genres ranging from rock to indie to suit different preferences. In addition to vinyl records, there's a wide stock of CDs, cassettes, and other music formats. Apart from music and merchendise, Ribbit Records hosts live shows and special events that bring together a community of music enthusiasts. With a dedication to staying true to the essence of music and a deep love for the vinyl experience.
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9 Ribbit Records - Brand Guidlines
10 Ribbit Records - Brand Guidlines
OUR VOICE
Ribbit Records aims to resonate with our customers, conveying a sense of warmth, inclusivity, and excitement for our products and services.
With a balance of professionalism and approachability, our brand celebrates musical experiences. Our voice remains consistent, engaging, and rooted in our shared love for music and community.
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TARGET AUDIENCE
Ribbit Records appeals to an audience that includes collectors, music lovers, and anyone who values the tactile sensation of music. Our brand caters to individuals who cherish the nature of vinyl records and the unique experience they provide.
Whether customers are searching for gems, discovering new releases, or immersing themselves in the music scene, Ribbit Records offers a friendly and exciting environment where enthusiasts of all generations can celebrate their passion for music in its authentic form.
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PROPOSED LOGO
Our logo features a frog eating a record, symbolizing our love for consuming music. Our approach is to have a down-to-earth appeal using hand-rendered type and stylizing with a hand-drawn illustration
Our logo can be set in the following ways, incorporating our primary colour palette for consistency throughout. These variations are the only acceptable options.
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LOGOMARK
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VERTICAL LOGO BLACK VARIATION
WORDMARK
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HORIZONTAL LOGO
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CLEARSPACE
Clear space is crucial for the effective and impactful presentation of our logo. Ensuring that our logo and brand are communicated to their fullest potential.
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0.5' 19 Ribbit Records - Brand Guidlines
Pink and green are complementary colours, creating a dynamic contrast that enhances visual appeal. In the context of Ribbit Records' colour palette, their pairing establishes a sense of harmony and balance, reflecting the diverse yet cohesive nature of the music.
The vibrant energy of green complements the nostalgic charm of pink and beige and creates a visually stimulating backdrop that draws customers in. This blend of colours captures attention and reinforces the brand's identity as a modern yet vintage inspired company.
COLOUR
HEX #fffced
RGB 255, 253, 236
CMYK 0, 1, 7, 0
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HEX #f8c1d9
RGB 248, 193, 217
CMYK 0, 22, 13, 3
HEX #93c06f
RGB 147, 192, 111
CMYK 23, 0, 42, 25
HEX #221f1f
RGB 34, 31, 31
CMYK 0, 9, 9, 87
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Aa Montserrat Bold Helvetica Regular 22 Ribbit Records - TYPOGRAPHY
TYPOGRAPHY Aa
We've selected two typefaces for our brand logo, Montserrat Bold and our hand-drawn type. Both are used in our other applications as well.
Helvetica is used for body text across various platforms, such as websites and products, offering clarity and readability. While Montserrat Bold defines our logo, it should never be substituted for body text.
MINIMUM SIZE
HEADERS
SUBHEADERS
Body copy 14 pt 48 pt 33 pt
150px 23 Ribbit Records - Brand Guidlines
4.
7.
Do not stretch
Do not add a drop shadow
Do not change the colours
LOGO RESTRICTIONS 1.
2.
3.
Do not place on dark
Do not skew
Do not warp
backround 5.
6.
Do not
change the outline colour
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8. Do not adjust size of the type
1. 5. 2. 6. 3. 4. 7. 8. 25 Ribbit Records - Brand Guidlines
IMAGERY
Our brand imagery revolves around music, with records featured in most photos. We prioritize capturing the in-store experience, aiming for a vintage aesthetic. While people can be included, they shouldn't overshadow the focus on music.
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TEXTURES GRADIENTS
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SAMPLE ICONS
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PATTERNS
We use two primary patterns to ensure consistent brand representation across all of our platforms.
The first pattern features a repetition of our logo mark, arranged to form a cohesive and recognizable design element. This pattern is included in packaging, backgrounds, websites, posters, and more. The second pattern draws inspiration from the swirls of the frogs' eyes. These patterns enhance brand recognition and versatility, allowing seamless adaptation across many applications.
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APPLICATION
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IMAGE CREDITS
Page 7 - Black vinyl record on black vinyl record.
Credit: Eric Krull on Unsplash
Page 9 - Record store selection.
Credit: Bertrand Niquel from thevinylfactory.com
Page 10 - A selection of vinyl at Copenhagen’s Route 66.
Credit: Valdemar Ren from ft.com
Page 13 - Customer shopping through records.
Credit: Rafael Pena from blackenterprise.com
Page 26 - Vintage record sleeves.
Credit: Joseph Pearson on Unsplash
Page 26 - Customer holding a green record.
Credit: Eleonora Paolino on Unsplash
Page 27 - Customer looking through records.
Credit: Oleg Ivanov on Unsplash
Page 27 - Cozy record store.
Credit: Sean Benesh On Unsplash
Page 27 - Record player in store window.
Credit: Wesley Gibbs on Unsplash
Page 27 - Pink records on a wall.
Credit: Jason Leung on Unsplash
Page 27 - Band playing live performance in a record store.
Credit: Record Paradise from recordparadise.com.au
36 Ribbit Records - IMAGE CREDITS
Page 27 - Stack of white records.
Credit: Umberto Cofini on Unsplash
Page 32 - City Sign Banner On Building Mockup.
Credit: Hicham Ounasser on Behance.
Page 33 - Free tote bag mockup.
Credit: Mockups Design on Behance
Page 34 - Paper bag free mockup.
Credit: Unmark Mockups from gumroad.com
Page 35 - Free Gift Card Mockup With Holder.
Credit: Mockupnest on Unblast
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