20 SUMMER 11 INTERNSHIP
INTRODUCTION
ALEXA MARTZ IMG MEDIA
SALES + MARKETING
ABOUT WHAT DEPARTMENT AM I IN?
IMG MEDIA Business with the highest ROI for IMG about $65 M EBIT (profit) Divisions: // Sales + Marketing // Distribution // Sponsorship + Advertising // Inflight + Inship + Closed Circuit // Digital Media // Radio // DVD + home video
ABOUT WHAT DIVISION AM I IN?
SALES + MARKETING Track record of significantly increasing rights revenues for clients– for example, since IMG Media’s appointment as exclusive sales agents to the World Snooker Association last year, we have increased their international rights revenues by over 2000% IMG Media has enjoyed a long history of working with the world’s leading governing bodies and represent the rights to several of the world’s most prestigious organisations and sports events including: the International Olympic Committee, The All England Lawn Tennis and Croquet Club (Wimbledon), The Royal and Ancient Golf Club of St Andrews (The Open), and the iRB (International Rugby Board) for Rugby World Cups 2007 and 2011. A number of new governing bodies have been added over the past year including IMG Media’s appointment as exclusive sales agents to the World Snooker Association in a five-year deal. Since IMG Media took on the Pro- Bull Riding Association as clients, it has increased the audience for the sport from 44 million households in 2003 to more than 300 million today. We have more than doubled the number of territories showing France’s Ligue 1 football matches, including securing Le Championnat’s first UK terrestrial platform on C4. We also produce and licence the world’s most distributed magazine programs in football (FIFA Futbol Mondial), rugby (Total Rugby) and multi-sport (Trans World Sport).
ABOUT WHO DO I WORK WITH?
TEAM Adam Kelly
Head of Marketing
Jonathon Thorpe Marketing Executive
Henni Bateman-Williams Senior Marketing Assistant
Emma Balfour-Evans
ABOUT WHAT DO WE DO?
OUR PROJECTS Marketing materials
// Programme Catalogue(s) seasonal (x2) + yearly
// Entertainment pamphlets
Account management // TTR tour // FUEL TV
Programming Development
// Action Sports Channel Asia …and more
ABOUT WHAT DID I DO?
DAY # 1 Transcribing
ABOUT WHAT DID I DO?
DAY # 1 // TRANSCRIBING
0:01:21:43 You know I’ve traveled the world but I’ve never traveled the coast by train in the state I grew up in 0:07:11:32 So I thought I’d pick up some friends along the way to join me
ABOUT WHAT DID I DO?
DAY # 1 // RESEARCH
ABOUT WHAT DID I DO?
DAY # 1 // RESEARCH
ABOUT WHAT DID I DO?
DAY # 1 // RESEARCH
ABOUT WHAT DID I DO?
DAY # 1 // RESEARCH
ABOUT WHAT DID I DO?
DAY # 1 // RESEARCH
ABOUT WHAT DID I DO?
DAY # 1 // RESEARCH
+ FOCUS: //Surf //Skate // Snow //BMX + LOOK FOR: > events [BEST w/ in industry] >content providers riders (current & upcoming) >sponsors/partners of events + IMPLEMENTATION: Excel database creation: Event(s); Date(s); Location(s); Sponsor(s); Rider(s); Content & Programming providers; video(s); website; contact information
ABOUT WHAT DID I DO?
DAY # 1 // RESEARCH
LIFESTYLE MARKETING
ABOUT WHAT DID I DO?
AS TIME CONTINUED… // RESEARCH
ABOUT WHAT DID I DO?
AS TIME CONTINUED… // RESEARCH // TRANSCRIBING
ABOUT WHAT DID I DO?
AS TIME CONTINUED… // RESEARCH // TRANSCRIBING // PROGRAMMING .
ABOUT WHAT DID I DO?
AS TIME CONTINUED… // RESEARCH // TRANSCRIBING // PROGRAMMING // GENERAL ASST.
ABOUT WHAT DID I DO?
AS TIME CONTINUED… // RESEARCH // TRANSCRIBING // PROGRAMMING // GENERAL ASST. // MEETINGS
ABOUT WHAT DID I DO?
AS TIME CONTINUED… // RESEARCH // TRANSCRIBING // PROGRAMMING // GENERAL ASST. // MEETINGS // CHARITY EVENT
ABOUT WHAT DID I DO?
// PROGRAMMING
ABOUT WHAT DID I DO?
// PROGRAMMING
ABOUT WHAT DID I DO?
// PROGRAMMING
ABOUT WHAT DID I DO?
+ Copywriting > Assisted with drafting program descriptions for marketing materials + programme guides
+ Organisation of database(s)
// GENERAL ASST.
ABOUT // MEETINGS
WHAT DID I DO?
+ Discuss Marketing Materials > Programme Catalogue(s) seasonal (x2) + yearly update
> Entertainment pamphlets A4 ďƒ A3 Less text Digital version
ABOUT // CHARITY EVENT
WHAT DID I DO?
+ Marketing + Promotions > Designed & distributed promotional materials with team Posters Email Template Tickets
> Helped coordinate ticket sales
ABOUT WHAT DID I DO?
+ Sales team assistance
// RESEARCH
ABOUT WHAT DID I DO?
+ Events in the industry > attendance, exposure, respect
// RESEARCH
ABOUT WHAT DID I DO?
// RESEARCH
CONCLUSION
QUESTIONS?