MARKETING STRATEGY Strategies for product, pricing, promotion, advertising and distribution.
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ADVERTISING STRATEGY A/B Testing
Behavioral Targeting
Above The Line
Brand Awareness
Ad Tracking
Call to Action
Advertising Campaign
Celebrity Branding
Augmented Reality
Conversion Optimization
BRANDING Logo
Legacy
Concept
Culture
Identity
ALGORITHMIC PRICING Overview Algorithmic Pricing Type
Risks
Definition
Realated Concept
Value
BUSINESS DEVELOPMENT Acquisitions
Partners
Product Development
Business Models
retailers, manufacturers, fee-forservice, Bundling or freemium providers.
Investment Branding
Go-to-Market - GTM
When building your GTM, you’ll consider a variety of items, such as: Market size and competition Customer pain points and the buyer journey Product-market fit Audience demographics Local and international market variations Marketing approaches, sales funnels, and pricing strategies
Distribution Sales
CHANNEL STRATEGY Retail
Direct Selling
Camping
Value Added Reseller
Ecommerce
Agent/Broker
Bricks and Clicks
Marketing Partners
Personal Selling
Distribution Partners
COMMUNICATION STRATEGY Communication Goals
Communication Channels 1. In-Store 2. Internet
Target Audience
3. Direct Mail 4. TV
1. Media
5. Print
2. Industry Influencers
6. Outdoor
3. Loyal Customers
7. Event
4. Target Market
8. Promotional Pricing
Communication Plan 1. Promotional Media 2. Launch Roadshow 3. Launching Advertising 4. Spring Sale Adverting and Promotion 5. Back to School Advertising 6. Black Friday and Christmas Advertising
CUSTOMER SERVICE Always Help
Customer Perspective
Measurement Balance
Customer Realtionship
Common Courtesies
Customer Satisfaction
Complaints as Opportunities
Emotional Intelligence
Customer Experience
Employee Satisfaction
Customer is Always Right
Engage Customer
DISTRIBUTION STRATEGY Retail
Dealer Network
Retail Partners
Value Added Reseller
Wholesale
Sales Agent
Personal Selling
Ecommerce
Direct Mail
THANK YOU DESIGNED BY: A LEVEL
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