Strategiesforproduct,pricing,promotion, advertisinganddistribution. www.alwatania.sd
MARKETING STRATEGY
DVERTISING STRATEGY A/BTesting BehavioralTargeting AboveTheLine BrandAwareness AdTracking CalltoAction AdvertisingCampaign CelebrityBranding AugmentedReality ConversionOptimization
Logo Legacy Concept Culture Identity
RANDING
PRICING Overview Algorithmic Pricing Type Definition Value Risks RealatedConcept
ALGORITHM
BUSINESS DEVELOPMENT Acquisitions Partners Investment
When building your GTM, you’ll consider a variety of items, such as: Market size and competition Customer pain points and the buyer journey Product-market fit Audience demographics Local and international market variations Marketing approaches, sales funnels, and pricing strategies Sales Distribution ProductDevelopment Business Models retailers, manufacturers, fee-forservice, Bundling or freemium providers. Branding
Go-to-Market - GTM
CHANNEL STRATEGY Retail Direct Selling Camping Value Added Reseller Ecommerce Agent/Broker Bricks and Clicks Marketing Partners Personal Selling Distribution Partners
COMMUNICATION STRATEGY Communication Goals Target Audience Communication Plan Communication Channels Media Industry Influencers Loyal Customers Target Market 1. 2. 3. 4. Promotional Media Launch Roadshow Launching Advertising Spring Sale Adverting and Promotion Back to School Advertising Black Friday and Christmas Advertising 1. 2. 3. 4. 5. 6. In-Store Internet Direct Mail TV Print Outdoor Event Promotional Pricing 1. 2. 3. 4. 5. 6. 7. 8.
CUSTOMER SERVICE Always Help Customer Perspective Measurement Balance Customer Realtionship Common Courtesies Customer Satisfaction Complaints as Opportunities Emotional Intelligence Customer Experience Customer is Always Right Employee Satisfaction Engage Customer
DISTRIBUTION STRATEGY Retail Dealer Network Retail Partners Value Added Reseller Wholesale Sales Agent Personal Selling Ecommerce Direct Mail
