Specimen font - Renard

Renard

by Alessia Farinola

Font anatomy of the source font

Overshoot

Chrysanthemums

Chrysanthemums

Sabon is an old-style serif typeface designed by the German-born typographer and designer Jan Tschichold (1902-1974) in the period 1964-1967. It was released jointly by the Linotype, Monotype, and Stempel type foundries in 1967.The design of the roman is based on types by Claude Garamond (c. 1480-1561), particularly a specimen printed by the Frankfurt printer Konrad Berner.

Berner had married the widow of a fellow printer Jacques Sabon, the source of the face‘s name, who had bought some of Garamond‘s type after his death. The italics are based on types designed by a contemporary of Garamond‘s, Robert Granjon. It is ef-fectively a Garamond revival, though a different name was chosen as many other modern typefaces already carry this name.

Z Y X W V

U T S R Q

P O N M L K J I H G F

E D C B A

a b c d e f g h i j k l m n o p q r s t u v w x y z

Numerals

Diacritics, punctuation, signs and simbols

-Outline of the source font

-Skeleton of the source font

-Applied Brushes

-Position of the cuts

-Expanded final letterform

Angle 25°

Roundness 11% Size 8 pt

Angle 30°

Roundness 10% Size 8 pt

Angle 12°

Roundness 34% Size 2 pt

Angle 25°

Roundness 5% Size 8 pt

Brushes

Font sizes in use

The fox Between dreams and legends

The fox takes on a very deep meaning in Japan. Kitsune (Fox) are in fact seen as very powerful spiritual beings. In European folklore it is seen as a symbol of cunning. When it has a red cloak it represents sexual strength. In Christianity the fox is, due to that GrecoRoman legend that sees the fox as a grape thief, considered greedy, sinner and heretic. As a very clever animal, it often pretends to be dead to attract its prey towards itself. This attack technique of hers caused her to be assimilated to Satan. In Korea, the fox is associated with the figure of Kumiho, the nine-tailed fox that can live up to 1000 years. It takes on a decidedly negative connotation and is in fact seen as being malicious. In China they also believed that the fox was capable of making a person understand that it was time to move on to the next life. Some spirits according to Chinese beliefs incarnate in foxes. For the Celts it is a guide in the spirit world, but not only that,

it also guides in the woods and forests. In Japan they believe that according to a legend the black fox brings good luck, the white one bad luck. Three foxes together bring misfortune. Kitsune is the Japanese word for fox. It is very present in their folk traditions. According to Japanese mythology, foxes have great intelligence and as they age they manage to obtain more and more supernatural powers. Kitsune are messengers of Inari, the kami of fertility and agriculture. Foxes, according to the Japanese meaning, are very influential beings and therefore must be worshiped as deities. If on the one hand they protect and advise man, they are also capable of cheating. In fact, they are spiritual beings who have no qualms about carrying out ambitious actions towards greedy, too proud and vain people. These spirits can also be very bad, because in some cases they also cheat poor people.

The fox‘s ability to change shape is not unique to Japanese culture. It is also seen as a benevolent guardian. The older a fox is, the wiser and more powerful it is. It will in fact be depicted with an increasing number of tails based on the wisdom acquired, up to a maximum of nine. It seems that the Kitsune can take human form and thus deceive others. However, this power is learned by the fox only when he re aches 50/100 years.

Typographic

The quick brown fox (80 pt)

The quick brown fox

jumps over the

dog pt

30 pt jumps over the lazy dog (80pt)

lazy

Choosing the type of font to use in a communication project is an aspect to be taken into great consideration. It is essential to generate an emotional connection with the audience. Using one font rather than another means influencing in a different way

25° axis stress

who will see that logo or who will use those texts. For this exercise I choose to go for a sans typeface, starting from Sabon. Renard it‘s an elegant typeface with funny wavy details in the uppercase letters and a recurring angled cut in all the letters.

Overshoot

Font characteristics

Inclined terminals Wavy details

Wavy detailsW Rounded internal edges

High contrast