10 Corso Como opens its only U.S. location at the historic Seaport District, marking a milestone in the Lower Manhattan neighborhood’s transformation into a cultural, culinary and entertainment hub. Founded in Milan in 1991 by former fashion editor and publisher Carla Sozzani,10 Corso Como pioneered the retail concept destination, creating the radical experience of a “virtual 3D magazine” – a curated mix of cultural mediums in a single place. Promoting its philosophy of “slow shopping”, 10 Corso Como’s new location occupies the entire first floor of the historic Fulton Market Building and brings the unique visual aesthetic of American artist Kris Ruhs – who created the signature look of all 10 Corso Como locations in Milan, Seoul, Shanghai and Beijing – to the city. The 28,000-square-foot space features an Italian café and restaurant, fashion, design objects and books, as well as an art and photography gallery and a garden.
Objects & Lifestile Iconic Italian design institution, Seletti, teamed up with quirky Pop Artist duo Job Smeets and Nynke Tynagel of Studio Job to create a crazy, fun and unconventional collection of irresistibly cheeky objects presented for the first time in the U.S. as an exclusive pop up at 10 Corso Como New York. With a hamburger chair and an egg rug, banana and cat lamps and sensual lip neon lights, the collection, called BLOW, highlights both Seletti’s and Studio Job’s passion for innovative and unique projects. BLOW explores the boundaries between art and accessible design and celebrates bringing the bold and the playful into the everyday.
Lorenzo Petrantoni Renowned Italian illustrator, Lorenzo Petrantoni, is known for blending punk and Victorian styles to create intricate collages that serve as compelling commentaries on world affairs. 10 Corso Como New York presents “Timestory”, the first comprehensive collection of Petrantoni’s striking illustrations for publications such as Newsweek, the New York Times, the Washington Post, the Wall Street Journal, la Repubblica, and Libération, as well as brands including Coca-Cola, Urban Outfitters, Nespresso, Burton, Swatch, Bosch, and many more. The book also includes installation views of key international exhibits and select personal projects.
Spritz + Bellini
Italian classics, the Aperol Spritz and the fresh peach Bellini, will highlight the beverage offerings at the 10 Corso Como CafĂŠ and Restaurant. The perfect cocktails to enjoy on a summerâ€™s day, they bring the leisurely spirit of a piazza to the cobblestone streets of the Seaport District.
10 Corso Comoâ€™s collaboration with the timeless Italian footwear brand Superga comes to New York for the first time. Lace up sneakers are covered with the brands iconic logo and illustrations, while the soles of high top styles get the artistic treatment.
Deadstock Sneakers x REIGN
New York powerhouse footwear retailer REIGN releases a highly curated range of deadstock sneakers for the opening of 10 Corso Como, giving customers the rare opportunity to snap up a pair of sold-out styles at original their original retail price.
Alaïa A cornerstone of 10 Corso Como from its inception, the legendary Alaïa brand features prominently at the New York store, with a curated pop up of the iconic luxurious feminine silhouettes, including archival limited edition pieces available for special order and a t-shirt and shopping bag available in New York exclusively at 10 Corso Como.
10 Corso Como brings to New York key looks from Prada’s Fall 2018 ready-to-wear collection, originally presented at the new Rem Koolhaas’ Torre of the Fondazione Prada in Milan. The collection is distinguished by its dynamic juxtaposition of utilitarian design and feminine silhouettes, as well as the new contemporary Prada logos. 10 Corso Como New York features pieces including Prada’s iconic nylon in both black and vibrant fluorescents, colorful digital print pieces with tulle overlay and an amalgamation of classic Prada prints.
FLOS Arrangements A collaboration between renowned designer Michael Anastassiades and legendary Italian lighting company FLOS, “Arrangements” is a modular system of geometric light elements that can be combined to create unique interplays of light and space. Inspired by the parallel that exists between lighting and jewelry, each unit simply attaches onto the previous one, balancing perfectly as part of a glowing chain. “Arrangements” offers a range of possible configurations, from the suspension of a few elements, to the creation of a major sculptural installation. 10 Corso Como New York features a specially designed and expertly curated combination of luminescent fixtures.
“Helmut Newton, Private Property” The inaugural exhibition of 10 Corso Como New York, presented by the Fondazione Sozzani in collaboration with the Helmut Newton Foundation, “Helmut Newton, Private Property” features 45 original vintage prints from 1972-1983 that Newton himself considered the most emblematic of his work at the time. Displayed for the first time in the United States, and the first solo exhibition of Helmut Newton’s work in the country since 2013, “Private Property” represents an exquisite assortment of fashion and commercial photography, and portraits of the beautiful and famous. A self-proclaimed invader of privacy, Newton captured a very personal side of celebrity life, staging before his lens the neverending psychodrama of the contrast between a glamorous exterior and a combustible mix of eroticism, subdued elegance and decadent luxury. His photographs reflect an obsession with human vanity, from female exhibitionism to male voyeurism, and many have become icons of contemporary culture, such as Elsa Peretti in a ‘Bunny’ Costume by Halston (1975), Tied-Up Torso (1980), Self-Portrait with Wife and Models (1981), Sie Kommen (1981), Sylvia in my studio (1981) – to name a few.
The historic Seaport District and its famous Fulton Fish Market serve as the inspiration for the fish and seafood dishes. Carefully crafted specialty dishes originating from the Italian “cucina povera”, a type of cooking that has always been a part of the food culture in New York, highlight fresh, flavorful ingredients, including homemade pasta, braised meats and organic salads. An array of Italian wines headline the expertly curated wine list. Inspired by Italian cuisine from regions across the country, the 10 Corso Como restaurant showcases the variety and freshness of Mediterranean flavors alongside specialties from the north. An ever-changing seasonal menu features both traditional Italian cooking, as well as new, nuanced interpretations of many classics.
The stunning restaurant interior is the creation of artist Kris Ruhs whose designs have driven the visuals of all 10 Corso Como locations. The reflective patterned surfaces of the tables, walls, and floors, the illuminated ceiling of translucent fixtures, and the expansive wall of custom crafted glass tiles behind the circular bar create an ambience of serenity in New York’s 10 Corso Como restaurant.
10 Corso Como has always had gardens – from the charming courtyard in Milano to the gardens of Seoul and the terraces in Shanghai and Beijing, a special ambiance surrounds the garden cafés. The 10 Corso Como Garden Café and the 10 Corso Como Garden Bar at the Seaport District in New York are both idyllic locations to gather with friends, to sit and enjoy city life surrounded by nature, and to have a coffee or an aperitivo in a truly special place.
The 10 Corso Como Garden Café on Front Street is an extension of the 10 Corso Como restaurant and bar inside. A distinct slice of the Italian lifestyle surrounded by perennial plants, the Garden Café is a year-round destination for an elegant al fresco dining experience in an environment unique to 10 Corso Como. The 10 Corso Como Garden Bar on Fulton Street stretches along the cobblestones in front of the historic Fulton Market Building. Open seasonally, it is an oasis of greenery in the heart of Lower Manhattan – a place to sit and enjoy an aperitivo, a glass of wine, and the 10 Corso Como signature “piattelli”, a variety of small dishes to be shared among friends.
Thursday, September 6th 2018 Fulton Market Building 1 Fulton Street, New York, NY 10038 www.10corsocomo.nyc 10corsocomo.newyork