What are the best ways to follow up when you hear nothing from your prospect?
Introduction Now that you have researched enough on whom to go after, you need ways to actually follow up (the best part comes now) – WITHOUT ANNOYING. Most of the salespeople are persistent in their efforts, which is good. But often than not, they don’t interest the prospects very well with their approach. When salespeople are trying to touch base, prospects are aware that they are trying to nudge them for a response and move one step ahead in the sales cycle. But the risk with following up is that you can’t do it either more or less, it should be just enough for you to get your open rates. If you touch base one too many times, chances are you get spammed, and if you do too little, your open rates could fall. But what frequency is ‘just enough’? For that, you’ve got to experiment with your campaigns. According to HubSpot, 80% of sales require five follow-ups after the initial meeting. And it’s seen that 60% of customers say ‘No’ four times before saying ‘Yes.’ Persistence is good. But how could you be persistent and not annoy? When your follow up hit the bull’s eye. Usually, the real art is not in the first follow up but in the second and third. How you approach them makes the entire difference between closing the deal or having a customer close the door. Prospects have no obligation to respond to whatsoever attempt you make, but how you make yourself stand out from the rest of the crowd will persuade a response. This is where the effective use of a CRM solution could be a game-changer for your sales team. The more prospect data you have at your disposal, the more strategic and successful your follow-ups could be. Also, it’s the best way to build the right follow up strategy when you hear nothing from