Step-by-Step Guide for Salesforce Marketing Cloud Connect Integration
Having Customer information and Marketing Data in a single place is truly a game-changer for marketers. However, ensuring this is quite a challenge. But with Salesforce Marketing Cloud Connect (MCC), it’s not one anymore! Salesforce MCC is a comprehensive tool that helps you integrate your Salesforce Customer Relationship Management (CRM) applications with Salesforce Marketing Cloud, allowing you to fully leverage your business data to create personalized marketing messages. In this blog, we’ll learn about the features of Salesforce MCC, its benefits and some considerations in using it effectively. We’ll also look at the prerequisites for MCC integration and what it takes to effectively integrate Salesforce CRM and Salesforce Marketing Cloud. Before that, let's try to understand what is MCC.
What Is Salesforce MCC? MCC is a robust tool from Salesforce that helps you combine the platform’s digital marketing prowess with its campaign management, segmentation, and data management capabilities. From advertising and analytics to social media engagement and multi-channel campaign execution, MCC connects various business functions such as service, marketing, and sales to help you present a personalized, consistent customer experience.
Why Is Salesforce MCC Important for Your Business? MCC empowers you to access all your customer details in the Salesforce environment including sales, marketing, and customer service. To be precise, this tool lets you acquire customer information from all touchpoints seamlessly from Salesforce CRM. Thus, it enables you to personalize your digital marketing strategy at a microscopic level. By doing so, you can ensure better customer engagement across all customer journeys. Moreover, it lets you create a single view of the customer across your organization and use it for your marketing efforts.