Sales Cloud – Your Path to Sales Glory
Introduction The sales department plays a vital role in the success of any organization’s business because they are responsible for making sales, growing the business, and retaining existing customers. The sales team needs to bridge the gap between the potential customer’s needs and the products/services that the organization offers to fulfil their needs. It is the direct link between a company’s products/services and its customers. Furthermore, a quality sales team helps identify a customer’s unique needs and makes sure that those needs are met. The sales team impacts an organization’s success via sales lead conversions, building loyalty and trust between customers and businesses, thus leading to business growth and customer retention. Sales Cloud, a Customer Relationship Management (CRM) software by Salesforce, is a leading provider of sales solutions in the world. It is an integrated platform that brings all the customer information including Accounts, Contacts, Contracts, Opportunities, Products, Price Books, Quotes, and Campaigns together and manages marketing, lead generation, sales, customer service, and business analytics.
Features such as Web-to-lead (that supports the online capture of leads) and auto-response rules