Most Common Challenges in Salesforce Integration
Businesses today use multiple applications for different purposes like Sales, HR and Finance, Operations, Service, etc. to enhance their operational efficiency. Most of these applications are used to resolve business complications and issues, but the problem is they don’t talk to each other. This develops into a siloed architecture where the crucial customer information is fragmented and preserved. Salesforce thus serves as a consolidated customer data location, and hence it makes sense for companies to enable its integration with the existing platforms seamlessly. Salesforce integration caters to different layers, like Identity, Data, Process, and presentation layers. Salesforce provides a flexible data security model to secure data at different levels like object level, a record level, and field-level security. Salesforce integration syncs data and helps in maintaining the data consistency between multiple applications and Salesforce. But this integration may not be as easy as it sounds. Or, is it? Let’s find out the most common challenges encountered by companies while integrating multiple business applications/external systems with Salesforce.