Helping Ensure a 360-degree View of Marketing Data Using Salesforce Marketing Cloud (Case Study)
A major problem encountered by many large companies is the absence of a mechanism that facilitates a 360-degree view of their marketing data. In many cases, this is a result of using multiple data systems, leading to various organizational transparency issues and adversely impacting the ability of the companies to make the right decisions, often resulting in the failure to make the best use of business opportunities. Companies can overcome this challenge using an effective Customer Relationship Management (CRM) system such as Salesforce. Read on to find out how Solunus enabled a world-renowned provider of financial services to resolve their problems arising from the inability to get a comprehensive picture of their business data by implementing Salesforce; our solution helped the company set up a single source of truth and get the big picture of their business to increase their revenues.
About the Client The client is a global financial services giant, based in Denver, Colorado, USA. They have been providing a wide range of money transfer services for nearly 170 years. The company generated revenue of 4.8 billion USD, in 2020.
Project Overview The company approached us to develop a solution that would enable them to have a complete view of their marketing data; the financial services provider also wanted the capability to analyze the data with high levels of efficacy, in real time.
Challenges Faced by the Client •
The client used multiple data sources, which prevented a comprehensive data view
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They were facing problems in implementing data management best practices