PORTFOLIO 2020 2022
PRAGMA
ALEJANDRA GUTIÉRREZ
CONTENTS
ABOUT ME TOASTER CENTURY DESK DROP CANASTO SKILLS 1 2 3 4 5
ABOUT
Universidad El Bosque Industrial Desing Seventh semester EDUCATION Product Branding Food design INTERESTS Team working, creative, be able fast decision making, hardworking,attention to details. PERSONAL SKILLS CONTACT SKILLS 3D Modeling Rendering Editing and animation gutierrezrinconalejandra@gmail.com @alejandesign alejandragutierrezr +356 99672131 St. Paul’s Bay - Malta.
1 RED
This project had been inspired in the Italian brand Smeg with a style typical in the fifties. Its organic shape became in a modern home appliance with a classic touch.
Red was designed based on common toasters but the bread outlet was changed to make it a more compact product that meets modern needs.
Manufactured in galvanized iron, covering dust of colors hard-wearing UV.
Available in different colours:
Compact size ideal for small and confined spaces,has been designed to be usefully in the actual houses smaller and smaller.
2
CENTURY
Century had been designed in the pandemic time as we had to stay at home for a long time , needed a comfortable place to spend time there and to develop various activities.
It design have a long shelf and a drawer allowing to users have a clean superficie to work and also all the stuff tidy.
ideal to work and enjoying your work
3
DROP
Drop is a humidifier whose practice design and compact was inspired Continuous use on single charge
TANK LID ESSENCE TANK
HANDLE
BASE
AROMA DIFFUSER BASE LID
DIFFUSER LID PANEL CHARGING DOCK SLIDERS
Add a pop’s colour with a Drop in your spaces, avalaible in two diferents colours.
4
CENTURY
Canasto was designed to the people who don’t have enough space at home to have a garden but enjoy growing then own food.
Develop your skills and enjoy harvesting your food at home
Its design was thinking as a domestic garden but also as an object to decorate the home that's why including high spectrum lights whose are ideals to care the plants but as well to give light to your kitchen or Livingroom.
1. 2. 3. 4..
BASE HANDLE
HIGH SPECTRUM LIGHT FUNNEL
3 4 2 5 1
Fotograía Alejandra Gutiérrez
Canasto’s brand identity Tools Iphone Xs Photoshop
Alejandra Gutiérrez Canasto’s
identity Tools Iphone Xs Photoshop
Fotograía
brand
SKILLS
Product rendering Tools
Product rendering Tols
Product rendering Product rendering Tools
PRAGMA
SINGULAR
ARMON Í A
ALEJANDRA GUTIÉRREZ