David Duffie Listing Proposal

David duffiÉ Listing Proposal

570 Lakeshore Blvd | Incline Village, Nevada | 775.691.3959 | David.Duffie@SothebysRealty.com DavidDuffie.SierraSothebysRealty.com

About David DuffiÉ

EXPERIENCED. STRATEGIC. PROVEN. I was raised in New Jersey, where my mother owned a real estate brokerage for over 25 years.

After completing my Electrical Engineering BS from Virginia Tech in 1984, I became an early pioneer in the fiber optic industry. As an entrepreneur in San Diego I created several telecomrelated start-up companies and was awarded two patents. I also became involved in underwater hockey and sand sculpting, working on many large sculpting projects throughout the US and Europe. I enjoyed world travels and decided to make Lake Tahoe, Incline Village, Nevada, my home in 2000. I have been helping clients and new friends negotiate the Tahoe real estate market since 2002 and am confident I can help make your selling goals a reality as well.

My approach to real estate revolves around meeting my clients’ needs every step of the way. I strive to set the highest standards in customer service and satisfaction. Each detail of the marketing and sales process is handled with precision and I implement an active, targetmarketed plan that is customized for each home. I also use a proven system of aggressive marketing techniques and possess expertise in contract negotiations. I embrace technology as a vital tool to communicate with clients, market my listings and facilitate transactions.

570 Lakeshore Blvd. | Incline Village, Nevada | 775.691.3959 David.Duffie@SothebysRealty.com | DavidDuffie.SothebysRealty.com

SUCCESS PROVEN SUCCESSFULY SOLD LISTINGS LUXURY LAKEVIEW HOME

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PRIME LAKEFRONT CONDO

357 1st Green Drive Sold for $3,450,000 Stunning Remodel w/ Pano Views

Crystal Towers #5 Sold for $2,175,000 Lakeside Pool, Dock & Buoy

PANORAMIC LAKEVIEW TOWNHOME

PANORAMIC LAKE & SKI VIEW CONDO

1168 Altdorf Terrace Sold for $1,575,000 Highest Priced Sale Ever in Tyrolia

Bitterbrush #89 Sold for $807,500 Only 50 Days on the Market Highest Sales Price Ever for this Floor Plan

570 Lakeshore Blvd. | Incline Village, Nevada | 775.691.3959 David.Duffie@SothebysRealty.com | DavidDuffie.SothebysRealty.com

Why hire me?

My involvement with Sierra Sotheby’s Realty and it’s affiliation with Sotheby’s International Realty provides me with a host of unique services and innovative marketing tools that are unparalleled.

How does that benefit you?

Sotheby’s worldwide presence and network of exceptional agents allows me to provide exposure for your property to millions of consumers around the world through print media, digital and online marketing and social networking sites.

Sotheby’s Strategic Marketing approach is designed to create brand awareness and to drive buyers to our network offices through their global marketing campaign.

TESTIMONIALS “I wish to thank David for making the recent sale of my home go so smoothly and so quickly. You closed the sale in just over two months. I will definitely recommend you to friends who are looking in the area.”

"We had never even met Dave when we first began looking at real estate in Tahoe but by the time we closed he had become our life-long friend. It has been over ten years since Dave found the perfect home for us in Incline and we still love it!”

570 Lakeshore Blvd. | Incline Village, Nevada | 775.691.3959 David.Duffie@SothebysRealty.com | DavidDuffie.SothebysRealty.com

B e n e f i t s o f L i s t i n g Yo u r H o m e w i t h S i e r r a S o t h e b y ’s A g e n t , D a v i d D u f f i é GLOBAL REACH

MARKETING

W i t h 7 2 6 o f fi c e s i n 5 6 c o u n t r i e s , t h e S o t h e by ’s network effectively connects buyers and sellers globally.

A superb combination of professional staging, photography and powerful interactive online, print and direct mail efforts provides maximum global exposure for your home.

E-GALLERY Featured in our global network offices and Sotheby’s auction house locations, the eGallery provides our listings with instantaneous, global exposure via our exclusive property slide show.

BAY AREA CONNECTIONS

SOTHEBYSREALTY.COM Attracts more consumers to search,

view and inquire than any other luxury real estate website. Most home searches start on-line, and proper exposure is imperative.

MEDIA PLAN Our global media plan gener ates over a billion impressions through exclusive hand-selected media powerhouses including:

LIFESTYLE WEBSITES

With 27+ offices in our Bay Area feeder market, Sotheby’s refer r al ser vice connects buyers and sellers between Tahoe and the Bay Area.

Unique to Sotheby’s International Realty is the ability to search for a home based on a certain desired lifestyle - Lakefront, Beach, Golf, Ski, Mountain, etc.

570 Lakeshore Blvd, Incline Village, Nevada 89451 David Duffié | 775.691.3959 | David.Duffie@SothebysRealty.com DavidDuffie.SierraSothebysRealty.com

A RT F U L LY U NI T I NG E X T R AO R D I N A RY

HOMES LIVES WITH E X T R AO R D I N A RY

Our brand is known throughout the world for representing homes that embody the rich tapestry of varied lifestyles, distinct settings and diverse locales. Where the utmost quality is considered intrinsic.

IMAGINE AN EXTRAORDINARY BRAND

E X P E R I E N C E

W O R L D W I D E

GLOBAL REACH

With more than 16,000 independent sales associates in approximately 760 offices and 60 countries and territories.

G L O B A L

M E D I A

P A R T N E R S H I P S

POWERFUL

Media par tnerships whose innovation, experience and international impact help drive awareness for the extraordinary proper ties our network represents while driving over 1 billion media impressions for the Sotheby’s International Realty brand.

P R O P E R T Y

ADVERTISING

Our proper ty adver tising oppor tunities leverage many of the world’s most well-known media publications to enhance local marketing initiatives and drive awareness in the global markets we serve.

M ON T E C I TO, C A

Prima Luce, a Tuscan-style villa combines seclusion with panoramic ocean.

Exceptional design in this 8,425± sf, 5 BR, 8 bath main home, a 1 BR guest house, cabana, pool, and two 3-car garages. WEB: 0113818. $23,500,000. Harry Kolb.

Sotheby’s International Realty Montecito Coast Village Road Brokerage +1 805.452.2500 | sothebyshomes.com/santabarbara

G R E E N W IC H , C T

P I E DM ON T, C A

B L AC K RO C K , C T

With spectacular San Francisco Bay views and highly sought after public schools, the 60 King Avenue Estate has been the site of elaborate galas including Piedmont schools’ graduation ceremonies. The property verging on a half-acre incorporates a pool and spa. $4,650,000. Anthony Riggins.

Spectacular French County Manor with 10 rooms, 3 BR and 3.5 baths. 10’ ceilings, exquisite trims and moldings, 1st floor master suite with fireplace. Separate guest apartment. Steps to Long Island Sound and Black Rock Yacht Club. $1,795,000. John Kleps.

Bay Sotheby’s International Realty +1 510.693.7931 | baysir.com

William Pitt Sotheby’s International Realty +1 203.258.8733 | williampitt.com

G R E E N W IC H , C T

Steeplechase Farm. This beautiful home is the center piece of an almost 13-acre working horse farm complete with stable, indoor riding arena, grazing paddocks, run-in sheds and equipment garage with groom’s quarters. $23,500,000.

Brad Hvolbeck.

Lakefront estate sprawling over 27 serene acres on 9 acre Topping Pond, right off Round Hill Road, this rare and significant country estate encompasses 3 separate deeded parcels in wonderful pastoral settings. $15,950,000. Joseph Barbieri.

Sotheby’s International Realty Greenwich Brokerage +1 203.618.3110 | sothebyshomes.com/greenwich

Sotheby’s International Realty Greenwich Brokerage +1 203.618.3112 | sothebyshomes.com/greenwich

DE ST I N , F L

This Tuscan-style home presiding over 425’ of waterfront occupies the premier 1.8-acre site within 18-hole a gated, country club community with Fred Couples 18 hole course. Two garages accommodate 9 vehicles. A screened lanai features a zero-entry pool. $4,975,000.

Scenic Sotheby’s International Realty +1 800.359.0527 x 2879 | ScenicSIR.com

EBOLA

Is Canada ready?

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A STATE UNDER WATER FOCUS

L A K E WO OD R A N C H , F L

NA P L E S , F L

Surrender yourself to the Lake Club, this former Savoy model is a luxurious showcase of award winning design, superior finishes and master craftsmanship. $2,900,000. Jo Rutstein. Jo.Rutstein@sothebsyrealty.com

Professionally decorated and exquisitely appointed luxury home with pool, spa, a, 3-car garage and golf course view in premier resort amenity community with tennis, fitness, restaurants and beach club. $1,275,000. Michelle Thomas. michelle.thomas@sothebysrealty.com

Premier Sotheby’s International Realty +1 941.587.9156 941 587 9156 | Premiersir.com/id/KE6737 Premiersir com/id/KE6737

Premier Sotheby’s International Realty +1 239 860 7176 | premiersothebysrealty com 239.860.7176 premiersothebysrealty.com

NAPLES/MARCO ISLAND, FL

Frank Lloyd Wright inspired contemporary home with pool and spa, offering complete privacy in luxury gated beachfront island community with tennis, golf, croquet, fitness, clubhouse and dining. $4,725,000. Michelle Thomas. michelle.thomas@sothebysrealty.com

POSITIONIN POSITIONING AU TRUDEAU

Premier Sotheby’s International Realty +1 239.860.7176 | premiersothebysrealty.com

FOLIO, PAGES 12 2 - 13

S A R AS OTA , F L

HONOLU LU H I

I N DIA NA P OL I S , I N

Villa Solstice, one of the Gulf Coast’s most amazing homes. Experience this private tropical resort set on two waterfront lots providing incredible water views. Complete with a lagoon pool, pool house, boat dock and fishing pier. $12,500,000. Cheryl Loeffler. Cheryl.Loeffler@sothebysrealty.com

Exquisite custom designed furnished home on slopes of Diamond Head. Premier address, desired for its privacy and location. Be mesmerized by the ocean views.

Plunge pool and spa. Waikiki just minutes away. $5,600,000.

Kelly Allen. kelly.allen@sothebysrealty.com

Paradise hits the market! Ellis Lake is a truly remarkable property with over 100 acres of breathtaking scenery including 30 acres of water. Enjoy fishing, swimming, C A N A DA ’ S N AT I O N A L N E W S PA P E R hunting, a zip line, and more! All just a short drive from Indianapolis.

S AT U R D AY , O C T O B E R 1 8 , 2 0 1 4 Offered at $3,300,000.

Premier Sotheby’s International Realty +1 941.302.9674 | Premiersir.com/id/KQ4BYR

List Sotheby’s International Realty +1 808.306.7005 | listsothebysrealty.com

Encore Sotheby’s International Realty +1 317.848.0008 | encoresothebysrealty.com

Can anyone help?

© MMXIV Sotheby’s International Realty Affiliates LLC. A Realogy Company. All Rights Reserved. The Bay of Brittany, used with permission. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity . Each office is Independently Owned and Operated except offices Operated by Sotheby’s International Realty, Inc.

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P R O P E R T Y

&

S I G N I F I C A N T

S A L E S

MARKETING

Distinctive marketing, custom-tailored for each unique client.

The plan to successfully market your home includes a combination of powerful interactive and direct mail effor ts to generate additional consumer interest both locally and globally.

We have access to some of the most qualified buyers in the world, whereby our skillful marketing has led to these special proper ties being successfully represented.

D I G I T A L

M A R K E T I N G

SIR.COM

In an ever-increasing global marketplace, sir.com attracts more consumers to search, view and inquire than any other luxury real estate website.

D I G I T A L

M A R K E T I N G

SIR.COM

Proper ties may also be found on our network of interconnected, local focused and globally aware members’ site.

O N L I N E

E X P O S U R E

PROPERTY DISTRIBUTION UNITED STATES Includes the most significant media companies and real estate focused websites in the world.

Y O U R

H O M E

AROUND THE WORLD Exclusive global marketing and world-class innovation, our eGallery and Global Distribution Programs, as well as our new Touch Gallery create a unique, global reach for your home.

TOUCH GALLERY

M A R K E T I N G

SEARCH ENGINE

To maximize the potential for your home to be found online, it is essential to have a strong search engine marketing strategy.

S I R

MOBILE

SIR Mobile is the only luxury real estate mobile app that works anywhere and searches globally.

• GPS search, find the closest home.

• Search globally in 56 countries.

• Driving directions to the home of interest.

• Social sharing on facebook and twitter.

• Tap to connect, call or email.

• Points-of-interest toolbar.

T H E

M A R K E T I N G

O F

Y O U R

PROPERTY YOUR HOME IS UNIQUE .

M ar ke t in g a l i s t i n g s u c h a s t hi s t a ke s a n e xc l u s i ve se t o f s k i l l s a s we l l a s a n i n t e g r at e d m ar ke t i n g p l a n .

O u r e xc l u s i ve g l o b a l m ar ke t in g p ar t n e r s h i p s a re d e s i g n e d t o c re at e m a x i m u m e x p o s u re for you r p ro p e r t y.

A ll t he re source s t h at are av ail a ble t o me and my f ir m are ut ilized t o pre se nt your home in an

EXTRAORDINARY a nd

TARGETED MANNER.

W E

A R E

LOCAL EXPERTS

Over 120 local real estate experts at 8 Sierra Sotheby’s International Realty locations throughout Lake Tahoe/Truckee.

INCLINE VILLAGE 570 Lakeshore Boulevard Incline Village, NV 89451 SOUTH LAKE TAHOE 2247 Lake Tahoe Boulevard South Lake Tahoe, CA 96150 SQUAW VALLEY 1750 Village East Road #63B Olympic Valley, CA 96146

Carson City

TAHOE CITY GALLERY 695 North Lake Boulevard Tahoe City, CA 96145 TAHOE CITY LAKESIDE 950 North Lake Boulevard Tahoe City, CA 96145 TAHOE DONNER 11382 Northwoods Boulevard Truckee, CA 96161 TRUCKEE 11425 Donner Pass Road Truckee, CA 96161 ZEPHYR COVE 210 Elks Point Road, Suite 102 Zephyr Cove, NV 89448

C O N N E C T E D

T O

FEEDER MARKETS

Sierra Sotheby’s connects sellers with second home buyers from Lake Tahoe’s top feeder markets through affiliations with over 90 Sotheby’s International Realty offices throughout Northern and Southern California.

Artisan Sotheby’s International Realty • Barnes & Associates Sotheby’s International Realty • Bay Sotheby’s International Realty • Decker Bullock Sotheby’s International Realty • Dreyfus Sotheby’s International Realty • Ewing & Associates Sotheby’s International Realty • Healdsburg Sotheby’s International Realty • Heritage Sotheby’s International Realty • HOM Sotheby’s International Realty • Home & Ranch Sotheby’s International Realty • Pacific Sotheby’s International Realty • Sierra Sotheby’s International Realty • Sotheby’s International RealtyBeverly Hills Brokerage • Sotheby’s International Realty-Carmel Rancho Brokerage • Sotheby’s International Realty-Carmel Valley Brokerage • Sotheby’s International Realty-Channel Islands Brokerage • Sotheby’s International Realty-Los Feliz Brokerage • Sotheby’s International RealtyMalibu Brokerage • Sotheby’s International Realty-Montecito Brokerage • Sotheby’s International Realty-Pacific Grove Brokerage • Sotheby’s International Realty-Pacific Palisades Brokerage • Sotheby’s International Realty-Pasadena Brokerage • Sotheby’s International Realty-San Francisco Brokerage • Sotheby’s International Realty-Santa Barbara Brokerage • Sotheby’s International Realty-Santa Monica-Venice Brokerage • Sotheby’s International Realty-Santa Ynez Valley Brokerage • Sotheby’s International Realty-Sunset Strip Brokerage • Sotheby’s International Realty-Topanga Brokerage • Sotheby’s International Realty-Westlake Village Brokerage • Sotheby’s International Realty-Wine Country Brokerage • Today Sotheby’s International Realty • Venture Sotheby’s International Realty • Vista Sotheby’s International Realty • Wheeler Steffen Sotheby’s International Realty • Wilson & Co. Sotheby’s International Realty • Wish Sotheby’s International Realty

MARKETING EXECUTION AND PRICING We understand the unique value of a property and have developed the proper marketing plan that will provide the attention and exposure it deserves.

Your home will need to be uniquely positioned to create maximum interest and help produce the highest possible financial return.

Each office is independently owned and operated.

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PROPERTY | PRICING

SUCCESSFUL MARKETING As a Sotheby’s International Realty professional, I am proud of the level of service we provide. We understand the unique value of a property and have developed the proper marketing plan that will provide the attention and exposure it deserves.

OUR COMMITMENT TO YOUR MARKETING PLAN: • Professionally photograph your home and create a marketing brochure • Post your home to our Multiple Listing Service • Place a sign on your property • Introduce your home to other Sotheby’s agents in our weekly sales meeting • Add your home to sothebysrealty.com and summitsothebysrealty.com • Launch your listing to dozens of websites and our partners • Advertise your home in media (online and/or print) • Host an open house during the Wednesday broker open house event • Preview your property to all interested agents • Inform you of responses and inquiries relating to your home • Provide you with a copy of all advertising in your online account • Provide regular updates on comparable homes in your area (sales and new listings)

Each office is independently owned and operated.

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PROPERTY | PRICING

INFLUENCING THE SALE OF YOUR PROPERTY Your home will need to be uniquely positioned to create maximum interest and help produce the highest possible financial return.

Although the listing price you place on your property will influence its sale, there are many other factors that come into play. Some of these factors are within your control, others are not. Examples include: FACTORS NOT WITHIN YOUR CONTROL: Your property’s location Recent property market values Expired listings with multiple price revisions Economic and housing marketing conditions Absorption rate FACTORS WITHIN YOUR CONTROL: The listing presentation price and terms of sale Your property’s distinctive and compelling attributes The physical condition of your property (home and grounds) The ready access to your property for showing The selection of the real estate sales professional you chose to represent you

Each office is independently owned and operated.

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PROPERTY | PRICING

ACHIEVING THE HIGHEST SELLING PRICE There are many factors, including market research, to assist in determining Opinion of Value. Our Comparative Market Analysis considers a variety of metrics including recent transfers, active listings and economic housing market conditions. Ultimately the selling price will be determined not only by comparable properties but how buyers view your property to establish its “worth.�

In the auction world, the highest price for a painting will be achieved by all prospects in a position to both afford and appreciate the painting. In auctions, the consignor may set a reserve. If the highest bid is less than the reserve, the painting will go unsold. This is not unlike a real estate property for sale.

In contrast to a painting however, real estate is location specific. Your property value is closely tied to the history of prices in your same community and region.

Each office is independently owned and operated.

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YOUR BEST CHANCE TO SELL & ACHIEVE THE HIGHEST PRICE IS YOUR FIRST FEW WEEKS ON THE MARKET NEW: Fresh and excited, focused on value vs. price WAITERS: Seen it all, experienced, very particular, focused on value vs. price DEALERS: Focused on price, want to negotiate BOTTOM FEEDERS: Focused on price, drawn to phrases like “Just Reduced” and “Must Sell”

Each office is independently owned and operated.

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THE POND CURRENT HOUSING MARKET

When a new listing comes to market there is always an initial spike in interest and showings in the first week or two. This is the “pent up demand” from buyers who have already looked at and rejected your competition. If your listing price is close to its estimated market value, buyers recognize this and interested ones will respond with better offers to a new listing. A properly priced home forces a legitimate buyer to ask the question, “What will it take for me to get this house?”

Conversely, an over-priced listing will sit on the market for weeks and even months as buyers wait for your price to come down. All the while, as the days-on-market counter ticks on, buyers start asking the question, “What’s wrong with that house?”

Each office is independently owned and operated.

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LISTING SIDE COMMISSION

SELLING SIDE COMMISSION

COMMISSION BREAKDOWN HOW YOUR AGENT IS COMPENSATED ON A 6% COMMISSION To understand real estate commissions let’s take a look at how real estate agents are paid and how they share cooperating commissions. The most common type of listing agreement between a seller and their agent gives that agent’s broker the right to exclusively market the home. In return for bringing a buyer to the table, the seller agrees to pay a commission to the broker. Typically, this fee is represented as a percentage of the sales price and is shared between the listing broker and the broker who brings the buyer.

Each office is independently owned and operated.

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