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Industrial Design Portfolio

ALDEN

ROSE

Master’s Degree NCSU


TABLE OF CONTENTS

4

Resume

7

LG Pulsar Bluetooth Speaker

17

Pebble - Camera for the Blind

27

Augmented Reality Workstation

34

Workstation UX/UI

39

Augmented Reality Apps

43

Smart Lamp


WORK EXPERIENCE UX/UI Intern

January 2016 - Present

K4 Connect, Raleigh, NC

K4 Connect provides turn-key smart-home solutions for seniors. A key component to K4’s service is a tablet app that controls the devices, collects data for seniors and caregivers about wellness, and connects seniors to their family and community. I am involved in assessing user needs and goals, developing user stories, mocking up prototypes to test with clients and refining graphics to meet seniors usability and visibility needs.

Graduate Teaching Assistant

Fall 2016 - Present

NCSU. Raleigh, NC

I was appointed a teaching assistant in the College of Design for the past two semesters. I helped professors develop curriculum, facilitate class and critiques, as well as guide students in their understanding of design fundamentals.

DESIGN RESUME

Materials Lab Assistant

Spring 2016 - Fall 2016

NCSU, Raleigh, NC

The Materials Lab in the College of Design is a central hub for prototyping and fabrication projects. I was in charge of assisting students with their projects, lending my expertise of metal and woodworking techniques, as well as laser cutters and 3D printers. I learned how to use and repair machines such as the vertical mill, lathe, MIG welder, table saw, band saw, router, hole punch, belt and disc sanders, and wood chisels.

Graphic Design, Branding - Freelance

Practichem, Raleigh, NC

Fall 2015 - Fall 2016

Prachtichem is a bio-tech start-up based out of Raleigh, NC seeking to disrupt the protein chromatography market. I was involved in developing marketing material and branding collateral for the website and use in tradeshow booths.

Product Development Intern

Ochre, New York, NY

Fall 2014 - Fall 2015

Ochre is a high-end lighting and furniture company. While there, I was in charge of interfacing with suppliers and sourcing materials for short-run manufacturing. I also worked on specification drawings for new products and quality control of prototypes.

Design Research Intern

Project Projects, New York, NY

Project Projects works with clients on a variety of printed and online material and have an eye for unique and avant-garde graphics. I worked on several web-content projects, doing research on market specific user experience and user stories, as well as current graphic and interface trends.

Summer 2014


EDUCATION North Carolina State University, College of Design, M.I.D.

Masters of Industrial Design

(expected) Spring 2018

I chose the College of Design at NCSU because of NCSU’s reputation for engineering and material science, as well as its history of design innovation, including frequent visits from futurist R. Buckminster Fuller, and the leadership of Henry Kamphoefner, the man often credited for bringing modern architecture to North Carolina. At NCSU, I gained proficiency in Design Methods (including research, ideation and presentation), rapid and presentation sketching, CAD modeling, 3D printing, prototyping, user testing, market analysis, form development, user experience and interface design.

Vassar College, B.A.

Art History - Concentration in Architecture and Design

The Art History department at Vassar College has a dedicated faculty and excellent curriculum, engaging in critical analysis of the world around us, and objects’ meaning in our lives. My undergraduate education has been a significant asset to my study and practice of industrial design. It gives me a critical lens with which to understand the context of my decisions and the political, social, and economic implications of my work.

SKILLS Software Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Muse, Premier), Solidworks, Keyshot, Fusion 360, Unity 3D, Sketch, Sketchbook, Invision

Tools Arduino, Leap Motion Controller, Xbox Kinect, 3D Printer, Laser Cutter, vertical mill, metal and wood lathe, blue foam, sign foam, vacuum forming, clay models, Visualization in problem and solution space, Problem Framing, Design Research, Market Analysis, Competitive Analysis, Card Sorting, Artifact Analysis, Task Analysis,

RECENT READING LIST The Shallows: What The Internet is Doing To Our Brains by Nicholas Carr Colorless Tsukuru Tazaki and His Years of Pilgrimage by Haruki Murakami Where Stuff Comes From: How Toasters, Toilets, Cars, Computers and Many Other Things Come to Be as They Are by Harvey Molotch Managing the Design Factory by Donald G. Reinertsen Participate: Designing with User-Generated Content by Helen Armstrong, Zvezdana Stojmirovic, Ellen Lupton

2014


DESIGN GOALS

PORTABLE

HI-FIDELITY

FOLDABLE

The objective of this project was to identify potential new forms and features for LG to incorporate into a line of bluetooth speakers. I wanted to focus on an ultra-portable bluetooth speaker that could expand with highfidelity audio.


MARKET REVIEW

high-end

? Harman Kardon

JBL Xtreme

$110

UE Boom 2

$223

$200

stationary

portable

iHome IM60GT

Aukey

$16

$15

The gap in the market for high-fidelity ultra-portable bluetooth speakers is due to the limiting factors of form and price. However, with recent advancement in the miniaturization of audio technology (driven primarily by headphone, smartphone and computer speaker markets), the price of small high-fidelity speakers has dropped dramatically. The LG Pulsar draws inspiration from the efficiency of low-end, compact, expandable speakers, and from the formal elegance of high-end speakers.

low-end


PRODUCT DEVELOPMENT


FUNCTION

PROTOTYPING

The objective of this project was to identify potential new forms and features for LG to incorporate into a line of bluetooth speakers. I wanted to focus on an ultraportable bluetooth speaker that could expand with high-fidelity audio.


CMF INSPIRATION

The finish draws inspiration from the simplicity and elegance of early Braun appliances, as well as fiber arts, including Isamu Noguchi lamps. The main body of the speaker is machine-cut aluminum with a brushed finish, giving it a high-end but lightweight feel. The interior fan is made from die-cut poly-fiber sheets, thermally bonded together at the edges.


Three powerful and compact speakers. Using the latest speaker technology with Mica reinforced diaphragms and flat voice coils, the Pulsar fits high definition sound in an ultra portable device.

With a robust hinge designed into the body of the speaker, the Pulsar is sturdy and powerful. Two small magnets gently hold the speaker closed and allow the user to open it with ease.


PRODUCT FEATURES

INTEGRATED HINGE The hinge has been incorporated into the body of the speaker, giving it a high quality feel.

PERFORATED COVER The cover of the speaker is perforated to let the sound through when the case is closed. The perforations taper off towards the hinge to imitate an acoustic equalizer.

FLUSH JOINT The joint is finished to be flush with the case of the speaker. It displays the mechanics while being nonintrusive.

CONTROL BUTTONS The buttons to control the speaker, including power, volume and bluetooth connection, are conveniently located near the closure.

MAGNETIC CLOSURE A small magnet is embedded in the front edge of each side of the case to ensure the speaker does not accidentally open.

6i

es

h nc 3.8 inches


MATERIALS & MANUFACTURING

+ CAST ALUMINUM BODY The body of the LG Pulsar speaker is made by casting aluminum into each half of the case. The perforations on the front of the speaker are then punched with a die. The finish on the exterior aluminum is a light knurl.

+ DIE-CUT FIBER POLYMER FAN When the speaker is opened, a fan extends from both sides. The fan is made from a fiber polymer that will be rigid enough to hold its shape while also porous enough to let sound through. The fan will be made by punching patterns out and fusing their edges together.

+ INJECTION MOLDED ABS BUTTONS The buttons on the front of the speaker will be made of ABS and injection molded. Each button contains a recessed icon to indicate the function. They will all be finished with a textured metallic paint to mimic the smooth but textured feel of the body.


TACTILE RECORDING DEVICE explorations in touch and memory


PROBLEM Lack Of Products And Devices To M a k e P e r m a n e n t R e c o r d O f T h e Ta c t i l e Wo r l d

VISUAL RECORDING DEVICES

AUDITORY RECORDING DEVICES

P H YS I C A L / TA C T I L E RECORDING DEVICES

? RESEARCH development

Wit h visi on be ing the dominant pe rce ptual m ode, the re ex ist many ways to make a per m an ent re cord of what we se e , including cam eras and xe rox machines.

Au di o reco rd i n g ha s b een aro u n d s i n ce a n ci en t t i m es w i t h art i s t s etchi n g am p l i fi ed s o u n d waves o n to t hei r cera m i cs .

However, t here a re ver y f e w ways to m a ke a p erm a n en t reco rd o f t h e phys i ca l wo rl d . Mo l di n g i s ver y l a b o r i n te ns ive a nd 3 D s can n i n g i s exp en s ive.


DESIGN GOAL To c re at e a t ac t i l e c am e ra f or pe rs on s w h o are v i s ual l y i mpai re d or bl i nd.

INTERVIEWS At The Morehead School For The Blind

How do you use your sense of touch to navigate the world? “I use my hands to figure out where things are and what they are, and i also use my hands to get around such as trailing the wall while walking in an unfamiliar place.” - Male, graduated 2013

2. What do the memories of someone with visual impairments consist of? “My memories usually consist of certain smells and tactile pictures, tastes and sounds.” -Male, graduated 2013

RESEARCH development

3. If there were a device you could use to record your tactile world, what would you like it to be like? “I would like it to be worn around the wrist, give audio and visual feedback of your memories when you’re ready to access them, and for it to have Bluetooth capabilities so that I can connect it to my phone.” -Female, graduated 2013


TYPOLOGY slider

The m ain me chanical in spiration for this product was the “Pin Art” toy, and the semi- pe rmane nt imprint the pro duct can make .

stoppers pins body

FUNCTION user experience

slider


ERGONOMICS Developing form with mechanics

FORM ergonomics

MARKET PRECEDENTS

MODEL STUDIES

A br ief ove r v ie w of various hand- held products, ex pl o ri n g di fferen t ways f or the hand to grasp and manipulate the product . L o o ki n g s p eci fi ca l ly at han dles, inde ntation and mate rial change to signa l / a ffo rd fu n ct i o n .

Ro u g h m o del s u s ed to tes t s everal fo rm facto rs . L o o k i ng a t a d d i tive (l eft ) an d s u b t ra ct ive m et ho d s (ri g ht ) to i m p l em ent h a nd - h o l d s a nd g ri p s .


I D E AT I O N Form studies two buttons for ambidextrous use

buttons placed on top for thumbs concave edges for easier holding

ergonomics larger footprint

PRODUCT ideation

audio feedback

A b ri ef over v i ew o f va ri o u s han d- hel d p ro du ct s , exp l o r i ng d i f f e re nt ways fo r t he ha n d to g ras p a n d m a n i p u l a te t he p ro d u ct . L o o k i ng s pe c i f i ca l ly at han dl es , i n den ta t i o n an d m a teri a l chan ge to s i g n a l /a f f o rd f unc ti o n.


PEBBLE

M1

CAMERA For the blind

The Pebble M1 is a tactile came ra use d to take a per m an en t re cord of the physical world. The cam era is me ant for pe rsons with v isual im pair m en t s as a way for the m to re cord the ir tact ile experie nces in the world, in a way the ir previou sly could not . The cam era works whe n the use r slides the gre e n catch an d rele ases the pins. T he pins fall on an object , an d the n the use r presses a button on the top of the de v ice to re cord the he ight of e ach bu tton , an d ultimately the tactile “picture �.

FINAL product


INTERACTION Mechanics

The Pebble con tains an array of me tal pins at tached to pote ntiome te rs, that whe n not in u se, are stored i n the body of the Pebble . When t he u ser wants to make a tactile recordin g, t hey simply slide the slide r ove r, allowin g the pins to fall on the obje ct . Whe n t he pin s have se ttle d, the use r clicks the “captu re” bu tton on the top of the de v ice to record the position of e ach pin.

PARTS And Materials

hold pebble over object

slide slider

“capture” buttons injection molded ABS shell top

PCB The body of the product will be made from t wo shell halves of inje ction molde d A BS, assem bled w it h snap- fits. T he pote ntiome te r hou sin g will be made from ABS with con du ct ive m ate rial for the pins to conne ct to. FINAL product

The P C B will have on- board storage to colle ct t he data f rom t he pins and store for e ach “pic t u re”.

click button to record

release pins

injection molded ABS

silicone

potentiometers pins slider

ABS with copper

sheared metal rods injection molded ABS

shell bottom

injection molded ABS


ARDUINO Interaction Prototype

In order to u n de rstand the inte raction me chanics involved in t he use r ex pe rie nce of the Pebble , I protot yped a quick test on an Arduino. I con n ec ted f ou r slide pote ntiome te rs, me ant to m im ic the pin s that drop down from the de v ice , to an Ardu in o U no. A button was also conne cte d, ac t in g like t he “capture ” button on the Pebble . Then som e sim ple code was writte n to output t he location of e ach pote ntiome te r as a n u m er ical valu e whe n the button was clicke d and per m an en t ly recorde d onto the se rial monitor.

# i n cl u d e “ p i tches .h” co n s t co n s t co n s t co n s t co n s t

int int int int int

p u s hBu t to n = 13; s l i d ePo t 1 = 2; s l i d ePo t 2 = 3; s l i d ePo t 3 = 4; s l i d ePo t 4 = 5;

vo i d s et u p () { Seri a l .b eg i n (9600); p i n Mo de(p u s hBu t to n , INPU T ); } vo i d l o o p () { whi l e(d i g i tal Rea d (p u s hB utto n) = = LOW ) ; whi l e(d i g i tal Rea d (p u s hB utto n) = = H I G H ) ; Seri a l .p ri n t l n (“ - - - - - - - - - - ”) ; Seri a l .p ri n t (“ p i n 1: “ ); Seri a l .p ri n t l n (a n a l o g Rea d (s l i d e Po t1 )) ; Seri a l .p ri n t (“ p i n 2: “ ); Seri a l .p ri n t l n (a n a l o g Rea d (s l i d e Po t2 )) ; Seri a l .p ri n t (“ p i n 3: “ ); Seri a l .p ri n t l n (a n a l o g Rea d (s l i d e Po t3 )) ; Seri a l .p ri n t (“ p i n 4: “ ); Seri a l .p ri n t l n (a n a l o g Rea d (s l i d e Po t4 )) ; Seri a l .p ri n t l n (“ - - - - - - - - - - ”) ;

FINAL product

to n e(8, NOTE_ D 6, 200); d el ay (100); }


AUGMENTED

R EA LI TY W O R K S TAT I O N

An aug m e nt e d r e al i t y d e vi ce for i nt e r act i ve e d ucat i on


PROBLEM Aug m e nt e d r e al i t y i s a p owe r ful t e chnol og y t hat l aye r s vi r t ual i nfor m at i on o n t h e ph y si c a l e nvi r onm e nt , p r ovi d i ng unp ar al l e l e d i nt e r act i ve e x p e r i e nce s . Howe ve r , t he c u r r e n t l a c k of affor d ab l e and cons um e r -r e ad y har d war e on t he m ar k e t m ak e s d e ve l op m e n t n e a r l y i m p os s i b l e . AR t e chnol og y i s cur r e nt l y i n t he “t r oug h of d i s i l l us i onm e nt ” ( s e e r i g ht ) acco r di n g t o G a r t n e r ’ s 2 0 1 6 Hyp e C ycl e for Em e r g i ng T e chnol og i e s , and har d war e for AR ne e d s t o u n de r g o i n t e n si v e op t i m i zat i on.

D E SI G N G OAL S T he g oal of t hi s p r oj e ct was t o d e s i g n an aug m e nt e d r e al i t y wor k s t at i on on w h i c h t h e u se r coul d s e am l e s s l y i nt e r act wi t h d i g i t al cont e nt . The r e i s a cl e ar op e ni ng i n t h e m a r k e t f o r a p r od uct t hat com b i ne s t he out war d -faci ng cam e r a of t he s m ar t p hone wi t h t h e st a t i o n a r y , hand s -fr e e cap ab i l i t i e s of t he d e s k t op .

TECH NO L O GY NO VEL TY

H A NDS-F REE The user’s hands are going to be the main interactive component, so they must not be required to hold or orient the device.

CA P A BI L I TY U TI L I TY

I NTU I TI VE The device will fade into the background as the user begins to interact with the content. All interface elements must be natural and intuitive.

E DUC ATIONAL AR technology affords a unique live, interactive, 3-dimensional representation of content that would foster a much more engaging learning environment.


M AR KET REVIEW S T AT IONARY DISPL AY

DESKTO P

TA BL ETS

iPHONE

W i t h t h e a d ve nt of smart p hones and tab l e t s , A R te c hnol ogy c an now be in the h a n d s of e ve ry p e rson. H owev er, de s k t o p s a re c umb e rsome and handhe l d d e v i c es monop ol i ze the hands.

$400

$600 2010

$600

HO L O L ENS

c a stA R

ME TA 2

$3000 Beta Development

TBD Still in Development

$949 Pre-Order

1980’s

HE AD MO UNTED D ISPLAY (HM D) H M D h a v e b e e n around si nc e the 7 0’ s , b u t t he p rob l e ms of p roc essing, bu l k a n d u sab i l i ty sti l l e xi st. This has hi n d e re d s i gni f i c ant d e ve l op ment o n the s e p l a t f orms.

2005

E MERGING TEC H N OLOG Y H Y P E C YC L E BI O CH I P S

3D PRINTING

WEARABL ES V I R T U A L R EA L I T Y AUGM EN T ED R EA L I T Y

INNOVATION TRIGGER

PEAK OF INFLATED EXPECTATIONS

TROUGH OF DISILLUSIONMENT

SLOPE OF ENLIGHTENMENT

PLATEAU OF PRODUCTIVITY


WORKSTATIO N TY POLOG Y A n e w t yp ol ogy of augme nted realit y plat form, t he work st at ion co m b i ne s t h e h a n d s-f re e f e ature s of t he HMD wit h t he v ersat ile performance of t he s t a t i o n a ry d i sp l ay.

SCREEN SP I N E

M o c k -u p vi d e o: http s: //w w w .y out ube.com/wat ch?v = dz Blb3 4 TsH0

+ F O RM DEVE LOPM E N T

W O RK SU RF A CE

RE VE RS E I NCLI NE I n o d er to a c hi e v e a m o r e e r go n o mic p o s i t i o n f o r t he u se r , th e w o r k s ur f a c e m us t b e o n a r e v e r s e i nc l i ne slo p e to w a r d s t he f r o nt o f th e w o r k st a t i o n.

F R O N T SP I N E M ovin g th e spin e from th e back of th e w orkstation to th e fron t of th e w orkstation redu ced th e overall size an d made it more approach able


ER G ONOMIC S A k e y c o mp one nt of the w or kst at io n is enabling t he user t o wo rk for l ong p e ri o d s of ti me i n the same po sit io n. To t his end, t he wo rkst at io n r e q ui r e d s i g n i f i c a nt e rgonomi c c onsi derat io n.

1

2

3

4

A key component of the workstation is enabling the user to work for long periods of time in the same position. To this end, the workstation required significant ergonomic consideration.

HEA D POS ITION

HAND P O SI T I O N


AUG M ENTE D

R EA L ITY W O R K S T AT I O N

T h e AR W o r ks t at io n is a n ew way to experience 3 D digital c on te n t . It p r o vid es an in t u itive, interactive user experience a n d c a n b e u s ed w it h n o p r ior knowledge about the te c h n ol og y. T h e u s er s imp ly puts their hands under the s c r e e n an d t h e d evic e t u r n s on and they can immediately b e g i n i n t er ac t in g w it h d ig it al content.

A R C A ME RA A s et of cameras (tw o in fra r ed an d on e optical) an d ligh ts a r e mou n ted to th e back o f th e s creen .

F R ON T S T A N D Th e f r ont st a nd i s t he ma i n suppor t f or t h e s c r e e n a nd pr ovi de s bot h r ot a t i ona l an d he i g ht a dj ust me nt .

A R M R ES T A ke y e r g onomi c c ompone nt of t he Wor kst a t i on i s t he sl ope d f r ont of t he wor k sur f a c e , pr ovi di ng a c omf or t a bl e r e st i ng pl a c e f or t he use r ’s f or e a r ms.


AR TECHNOLOG Y T h e A R Work stati on uti l i ze s c ut t ing- edge hand- t racking t echnolo gy t hat p re c i s e l y trac k s hand move ment and gest ure. Hands are t he primary t ool for i n t e ra c t i n g w i th the i nte rf ac e and co nt ent and require a high- lev el o f cont r ol b y t h e u s e r.

SP I RA L IN FO

H AN D-TRA CKING

P R O TO T YP E

A P P L IC A T IO N

H a n d -t ra c k i ng te c hnol ogy uti l iz es mult iple i n f ra re d c ame ras to map the env ironment in t hree d i me n s i o ns. H and s c an the n i nt eract wit h v irt ual o b j e c t s i n p hysi c al sp ac e .

I used Unit y 3 D t o m ak e an i nt e r act i ve p r ot ot yp e of t he AR Wor k s t at i on. The p r ot ot yp e had an i nt e r act i ve object (in t hi s cas e , a p e nci l ) , t hat t he us e r coul d pick up an d wr i t e wi t h.

T he fi nal ap p l i cat i on for t he AR W o r k st a t i o n i s a n i nt e r act i ve e d ucat i onal e x p e r i e n c e . I t o v e r l a y s di g i t a l cont e nt on t he s cr e e n ont o t he u se r ’ s ph y si c a l e nvi r onm e nt for t he m t o i nt e r a c t w i t h .

E x a mp l e s of A R onl i ne


PRODUCT D IS S EC T IO N I n or d e r t o b e t t e r un de r st a n d h o w t o d e s i g n t he AR W or k st a t i o n f o r m anufact ur e , I t ook a pa r t a u se d D e l l m oni t or and d ocum e n t e d t h e m a t e r i a l s, p ar t s , and as s e m b l y.

D ESIGN FOR M A N UFAC T UR E On e o f t h e mai n p rob l e ms i d ent ified in t he current AR dev ice market w a s t h e i r p ri c e b e i ng c ost p rohibit iv e fo r many users as well as d e v e l o p e r s. F o r t h e A R Work stati on to b e successful init ially , dev elopers must h a v e a c c e ss to the te c hnol ogy . And t hen users must be able t o ado p t t h e t e c h nol ogy and p ay f or c ont ent .

C A S ING T he p l ast i c c as i n g f o r th e A R W or k st at i on i s d e s i g n e d to b e i ne x p e nsi v e t o ma n u f a c tu r e , w i th v e r y f e w si d e -ac t i on , u n d e r c u ts o r s h u to f f s r e q ui r e d .

FRAME

16.8�

20�

T he m e t al f r am e i s ma d e e n ti r e l y o f b e nt and st am p e d m e ta l , d e s i g n e d f o r a p r ogr e ssi v e d i e and ea s i l y a s s e mb l e d .


6 7

2

5

4 1

3

BILL OF MAT E R IA LS 1

S CR EEN BACK I n j e c t io n Mo ld ed ABS

5

BA S E STR U CTU R E S t a m p ed S h eet Metal

2

SC R E E N C O V E R

L C D S C RE E N

3

Injection Molded ABS

6

ST AND CO V E R Injection Molded ABS

4

B e nt S he e t Me t al LCD

7

S TA N D S TRU C TU RE S t am p e d and B e nt S he e t Me t al

BASE CASE I nj e c t i on M ol d e d ABS


MISCELLANEOUS PROJECTS


P R O P O SAL

A n a u g me nte d re al i ty ap p l icat ion exploring t he d i mi n i shi ng i nf l ue nc e of b rick- and- mort ar st o res as re t a i l move s onl i ne . Thi s app bridges t he phy sical a n d d i gi tal , b ri ngi ng onl i ne co nt ent , no w crit ical t o ma ny c onsume r’s shop ping experience, int o t he s t o re .

An Aug m e nt e d Re al i t y ap p t hat i ncor p or at e s di g i t a l c o n t e n t i n t o t h e p hys i cal r e t ai l e nvi r onm e nt . T he ap p woul d i ncl ud e onl i ne us e r r e vi e ws , p r o du c t i n f o r m a t i o n , i ns t r uct i ons and vi d e o cont e nt . AR’ s uni q ue a bi l i t y t o c o n n e c t t h e d i g i t al and p hys i cal wor l d s can cr e at e a com p e l l i n g n e w t y pe o f r e t a i l e x p e r i e nce .

T h e a p p re p re se nts a typ e of serv ice t hat c o mp a ni e s c oul d l e ve rage t o reach new cust omers. P o t e n t ial mark e ts i nc l ud e healt h and beaut y , g ro c e rie s, and f ashi on.

DEFINING T H E P R OBLEM W i t h a b oom i n e -c omme rce, t he t radit ional b ri c k -a nd -mortar store i s st ruggling t o keep up w i t h a c onsume r l and sc ap e t hat is increasingly d i g i t a l and soc i al . C o n s u me rs now re l y he avi ly on o nline co nt ent , u s e r re vi e w s, and c omp e l l ing brand st o ries w h e n mak i ng p urc hase s. Phy sical st ores lack m u c h of thi s c onte nt and are becoming less re l e v a nt to c onsume rs.

D ETAC HED R ETAIL EXPER IENC E

LAC K O F D IG ITAL C O NTENT

O VER WHELMING S ELEC TIO N


AR DEVELOPM E N T I b a s e d the p rototyp e of f o f an exist ing shelf o f Tide laundry dete r g e nt i n a C V S i n Ral e i g h, NC . The b i g g e st p ai n-p oi nts I saw fo r cust o mers was t he lack of immedia t e d i ffe r e nt i at i on and i nfor m at i on a b o u t e ac h p rod uc t. I w a nte d the A R ap p to tackle way - finding and access t o o nline c ont e nt . Ti d e M ob i l e was d e ve l op e d o n U ni ty w i th the augme nt ed realit y apk V uforia. All of t he GUI el e m e nt s we r e d e ve l op e d on Ad ob e I l l u s t rator and Photoshop.

D e s i g ne d f or the ub i q ui to us smart phone, t his app v isually cat eg or i ze s p r od uct s and p hys i cal l y g u i d e s the c onsume r to t he product t hat is right fo r t hem. They can al s o e x p l or e a r ang e of d i g i t al c o n t e nt ab out e ac h p roduct seamlessly from t he app o n t heir ph one .

P RO OF O F CON C E PT T h i s i s a w ork i ng p rototype o f t he Tide Mobile App t hat wo rks live on a s p e ci fi c t i d e s he l f. I t ove r l ays a w a yf i nd i ng map on the shelf t o help cust o mers nav igat e t o t hei r d e s i r e d p r od uct . T he n e ach p ro d uc t d i sp l ays ad d i ti onal digit al co nt ent aro und it , including c oup ons , p ur chas e hi s t or y, s i m i l ar p ro d uc ts, and ad d i ti onal brand relat ed co nt ent .

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T h i s p roof -of -c onc e p t ap plicat ion, dev eloped o n Unit y 3D , i s an augme nte d re al it y app fo r Band- Aid t hat o v e rl ays d i gi tal c onte nt on t heir phy sical packaging. T h e a p p p rovi d e s c onve ni ent , brand- specific cont ent t o a u s e r ’s f i nge rti p s. The user is able t o int eract wit h t he p ro d u c t i n a w hol e ne w w ay . h t t p s : //youtu. b e /TrU f yymj4 5 c


Lu mo s i s a l amp that gre e ts y ou when y o u c o me h ome . You si mp l y p ut y o ur wallet , key s o r p h o n e i nto the tray b ase , and t he lamp will t u rn o n . T h e l a mp uti l i ze s a Forc e S ensit iv e Resist or ( F SR ) t o me asure p re ssure applied t o t he t ray a n d t u rns on the LE D l i ghts when object s are p l a c e d i n the tray.

T he circuit diag r am f o r L u m o s . I t i n c l u d e s a n A Tme g a 328 microcont rolle r , a f o r c e s e n s i ti v e r e s i s t o r , a nd 9v ba t t e r y a s t he powe r supply .

Prototype developmen t: (top) breadboardi n g th e in ter a ctio n , (b o tto m ) in s tallin g th e breadboard an d ardu in o (ATm ega 3 2 8 m icr o co n tr o ller )


Alden Rose ID&UX Portfolio  
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