alberto: art director, portfolio 2014

vb art direction • graphic design •| ux/ui design • interaction design • store design

alberto ramirez

Given the opportunity i’d love to be able to share in the vision of a fashion, travel or music brand as art director. I relish the opportunity and challenge to participate in and help guide and empower your story. I feel deeply about what your brand means to the people who are connected with it.

And thus, am excited at the prospect of playing a part in the future of its story.

alberto ramirez skills Adobe Illustrator Adobe Photoshop Adobe After Effects HTML / CSS Adobe Dreamweaver Cinema 4D

design Graphic Design Store Design Art Direction UI/UX Design

education Bachelor of Arts, Film Studies UNIVERSITY OF CALIFORNIA, SANTA BARBARA 2000 additional education: BAVC SF / 2013-2014 Experiential Web Design Certificate SF STATE / 2000-01 Design & Industry

references Joe Viveiros Lead Recruiter [Binc Inc] 510.857.7113 Manley Tantuico Head Of Sales [AB+N Industries] 415.269.2742 Janice Arevalo Producer [ RED Interactive Agency ] 714.878.7722 Jennie Rodriguez Executive Director [MCCLA] 415.643.2778

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objective Given the opportunity iâ&#x20AC;&#x2122;d love to be able to share in the vision of a fashion, travel or music brand as art director. I relish the opportunity and challenge to participate in and help guide and empower your story. I feel deeply about what your brand means to the people who are connected with it. And thus, am excited at the prospect of playing a part in the future of its story. experience Senior Graphic Designer BEELINE GROUP / [ 2006 - PRESENT ] At Beeline, I design in-store marketing graphics as well as interactive displays for our main client HP. I have been Lead Designer on high-profile projects for clients like HP, Sports Authority, Sony and Unilever. My designs at Beeline have led to as much as a 250% sales increase for our main client HP. > HOW CONFERENCE 2009 Attendee - Graphic Designer BAY AREA DISPLAY (BADSF) / [ 2000-2003 ] At BADSF, a store fixture and visual merchandising firm based in San Francisco, I designed all marketing materials and trade show collateral. I was art director for all product photography shoots and produced the company web site. Our main clients were Gap and Sephora. > GlobalShop CONFERENCE 2003 Attendee Staff Graphic Designer MISSION CULTURAL CENTER FOR LATINO ARTS / [ 1998-2000 ] At the MCCLA, an arts center in San Franciscoâ&#x20AC;&#x2122;s Mission District, I was the in-house graphic designer. I also programmed film events weekly, which often had tie-ins with the local art and fashion student scene. My favorite part was doing the promotion for these gallery events and finding fresh and innovative ways to create a buzz. I realized I had found my career niche. contact info 818.633.3535 < alberto@vicebrigade.com www.alberto-ramirez.com < www.beelinegroup.com Electronic & print portfolio as well as additional references from my current employer available upon request. Please field any questions only to my vicebrigade email NOT a beelinegroup.com address.

client: Airbnb > art direction + graphic design + brand design + social media marketing > case study only

>> Airbnb promotional contest This is a case study for a promotional contest that would drive consumer engagement and pique interest in Airbnb as a place to book travel accomodations. All Airbnb social media channels would promote it. Key markets would get a billboard campaign as well. The end goal would be increased visibility of the brand and more dowloads of the app on mobile devices. a billboard advertises promotion / contest

Win a dream trip.

Log in with Google

Win a dream trip.

re-worked airbnb app flow for the duration of the promotion Biking in

Maui

Erik Erik Trip to Maui

Please wait for the next

Log in with Facebook

available Sales Executive to assist you.You are currently

Log in with Email

at position number 1 in the queue. For immediate...

Sign up enter now!

upload selfie.

post rant.

login screen:

initial rest screen

promo screen:

caption screen:

promotion prominently featured on the main login screen.

prompts you to enter the promo contest via button. upon button activation promo screen appears

top screen allows you to pick a destination whilst bottom screen shows phone camera where you record your video entry

to finish of entry you are allowed 120 characters to convey why you should be awarded your dream trip

frosted acrylic, modular blades

refreshable magnet graphic

interavtive booking screen at display bottom

"Pop-up" Kiosk << This is a modular kiosk. It could go into independent travel stores (ala flight 007 in hayes valley, sf) or larger department stores, raising the visibility of the Airbnb brand as a travel brand.

Perhaps â&#x20AC;&#x153;Pop-upâ&#x20AC;? stores could follow.

client: HP > art direction + graphic design + store design + mobile e-commerce design

high-tech "solution center"

backlit dramatic lifestyle

infographic design

Solution Zone Specialty Inkjet

Improve mobility

Which printer is right for you?

Travel light with an ultra-portable notebook PC, and print from smartphone or tablet from virtually anywhere to an HP ePrint-enabled printer1.

What do you want to print?

Lower-volume documents with photos

GO TO Home Inkjet

LOOK FOR

Like us on Facebook

1

Get product setup in store, online or in your home.

GO TO

LOOK FOR

HP Deskjet

HP Officejet

HP Envy

HP Officejet Pro

HP Photosmart

Ask a sales associate about Tech Depotâ&#x201E;˘ Services.

Higher-volume documents with photos

Home Office Inkjet

Documents on the go, or in sizes up to 13" x 19" GO TO Specialty Inkjet

LOOK FOR

HP Officejet Mobile

High-volume documents with color text and graphics

High-volume documents in B/W

GO TO Color Laser

LOOK FOR

HP Color LaserJet

GO TO B/W Laser

LOOK FOR

HP B/W LaserJet

HP Officejet Wide Format

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Learn more here.

Requires an Internet connection to the printer. Feature works with any connected Internet- and email-capable device. Requires HP Web Services Account Registration. Print times may vary. Some HP LaserJets may require a firmware upgrade. For a list of supported documents, and image types, see www.hp.com/go/eprintcenter. And for additional solutions, see www.hp.com/go/mobile-printing-solutions.

HP Multipurpose Paper

HP Multipurpose Paper

HP Multipurpose Paper

500 sheets / 500 Feuilles

500 sheets / 500 Feuilles

500 sheets / 500 Feuilles

HP Multipurpose Paper

HP Multipurpose Paper

HP Multipurpose Paper

500 sheets / 500 Feuilles

500 sheets / 500 Feuilles

500 sheets / 500 Feuilles

HP Multipurpose Paper

HP Multipurpose Paper

HP Multipurpose Paper

500 sheets / 500 Feuilles

500 sheets / 500 Feuilles

500 sheets / 500 Feuilles

HP Multipurpose Paper

HP Multipurpose Paper

HP Multipurpose Paper

500 sheets / 500 Feuilles

500 sheets / 500 Feuilles

500 sheets / 500 Feuilles

HP Multipurpose Paper

HP Multipurpose Paper

HP Multipurpose Paper

500 sheets / 500 Feuilles

500 sheets / 500 Feuilles

500 sheets / 500 Feuilles

HP Multipurpose Paper

HP Multipurpose Paper

HP Multipurpose Paper

500 sheets / 500 Feuilles

500 sheets / 500 Feuilles

500 sheets / 500 Feuilles

HP Multipurpose Paper

HP Multipurpose Paper

HP Multipurpose Paper

500 sheets / 500 Feuilles

500 sheets / 500 Feuilles

500 sheets / 500 Feuilles

traditional "low-tech" tools

HP Aisle Re-brand << In 2012-13 we re-branded the HP printer aisle at Office Depot, as HP went through a brand guideline revision. I was lead designer on this our "best" option with higher end materials and lighting.

client: HP > art direction + graphic design + UI/IX design + interactive design

interactive display

lit thoughout HP area

intuitive interaction designs

HP "Store within << store" Concept This was a concept for HP to help them differentiate themselves in the printer category from their competitors. It launched at Staples. It provided better decision making tools for consumer in a a vibrant and cleaner store aisle.

client: Sony > art direction + graphic design + social media marketing

dynamic lifestyle premium materials for top tier channels

Read product reviews Learn more about this product See current offers and promotions

TAP or

SCAN

sony.com/productname

QR code & NFC technology

Sony Sound Bar Displays << These were Sony displays designed to be modular and flexible. Made for their sound products they needed to work for both their high-end stores (like Sony Store) and economy channels (like Costco). Thus, the higher end stores displays used premium materials whilst economy store got a more pared down look that still messaged Sonyâ&#x20AC;&#x2122;s premium style. Social media was a key feature and helped further the brand story.

client: Sports Authority/Alpine Brand > art direction + graphic design + information design + brand design + copy strategy

aspirational copy tone with value message

organic pallete leveraging guideline

Better adventures, better value.

duotone lifestyle

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Sports Authority << Re-brand: Alpine For this pilot the goal was to re-brand Sports Authorityâ&#x20AC;&#x2122;s in-house sportswear line and to differentiate it in a higher tier bracket while still communicating a value message. I was lead designer on this concept for the project.

client:client: Beeline Beeline / Leggett / Leggett & Platt& Platt > art >direction art direction + graphic + graphic designdesign + brand + brand designdesign + logo+design logo design

icon library/ system

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re-cycle. re-cycle.

re-use. re-use.

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<< << Green Initiative "BrandGreen Guidelines" Initiative I concepted top tier stores (like Sony Store and Best Buy) with "Brand Guidelines" premium materials.guidelines While channels like Costco got a"green more initiiative approach-which I designed for our company-wide ablelaunched pared down look that still messaged Sonyâ&#x20AC;&#x2122;s premium style. were last year at my present employer. These guidelines used to create event flyers, signage and other promotional pieces.

client: Google > retail design + interaction design + art direction + graphic design + social media marketing > case study only WORK IN PROGRESS wall-length interactive displays and google chat feeds

underlit for edgy glow

ceiling sculpture leverages google chrome logo

tech and fashion product side by side (fashion product sketches forthcoming)

â&#x20AC;&#x2122;catwalk-feelâ&#x20AC;&#x2122; captures energy of the fashion sector

"Google-as-Store" << Concepts This is a case study of Google as a brick-and-mortar store. I was inspired by fashion. I feel that in the future Google may well be a hybrid tech AND fashion brand as wearable technology gains traction.

a quick overview of past designs from 1998-2004

Archive: << Posters & Graphics For more work or samples from this period please visit www. alberto-ramirez. com or email me

fashion/travel/music obsessed since as long as i can rememeber, art director and designer since 2002 Thanks for considering me for the position. For any further questions or portfolio requests please feel free to contact me. I look forward to meeting.

tim reabrla er 818.633.3535 < alberto@vicebrigade.com < www.alberto-ramirez.com < www.beelinegroup.com <