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Why Do Clients Need A Digital Marketer? Digital marketers are responsible to drive brand awareness and generate leads through all available digital channels, both paid and free. These channels include the company's website, search engine results, email, display ads, and blog. A digital marketer will usually be focused on a specific key performance indicator for each channel to accurately measure company performance across them all. The SEO manager measures their website's "organic" traffic. This refers to traffic from visitors who find a page on the company's website through a Google search. Digital marketing today is performed by many marketing roles. Amarketing agency Birmingham responsible for many of these digital marketing tactics in a small company. These strategies are often used by multiple specialists in larger organizations that focus on a single or two of the digital channels.
Here are some examples: Digital content marketers are the creators of digital content. They are responsible for keeping track of the company's blog calendar and creating a content strategy that also includes video. They often collaborate with others in departments to ensure that all products and campaigns launched by the company are supported with promotional content via each digital channel.
Social Media Manager It is clear that social media managers play a role in managing social media. However, it depends on which industry they are working in. Social media managers set a posting schedule that includes written and visual content. This employee may work with the content market specialist to devise a strategy for posting content on each social network
SEO Manager SEO managers help businesses rank higher on Google. The person could work directly with content writers to ensure that their content ranks well on Google, even if they also post it on social media.
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