What is SEO?

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What is SEO? SEO is Search Engine Optimization. This refers to the process of making a website more searchable, relevant, and popular for user search queries. Search engines will rank it higher.

Search engines recommend SEO strategies that enhance both user search experience (and page rank) by incorporating content that addresses user search needs. This includes Meta descriptions and titles (H1) that include relevant keywords. It also includes schema markup, which specifies the meaning of the page's contents, and descriptive URLs with keywords, rather than strings of numbers.

Search engines are used to help people search online for what they need. Search engines are useful for anyone looking for information, such as to research a product, find a restaurant or book a vacation.

Search engines offer business owners an opportunity to bring relevant traffic to their sites.

Search engine optimization (SEO), is the art of getting your website to rank higher on a search engine result page (SERP), so you get more traffic. The goal of seo in London is usually to rank on page one of Google results for search terms that matter most to your target audiences. SEO is not just about how you configure your website, but also about the needs and wants of your audience.

Here are the basics.

How do search engines function?

Search engines give results for every search query a user may enter. Search engines "understand" and survey the vast web of websites to do this. They devise a sophisticated algorithm that determines which results will be displayed for each search query.

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Google is why SEO is focused on Google Google is the most popular search engine. It has around 92% of the global search engine market. Google being the dominant search engine means that SEO tends to focus on what is best for Google. It is useful to be able to clearly understand the workings of Google and its motivations.

Google wants Google's search engine is built to give users the best experience possible. It means providing relevant results as quickly as possible. The search term (the input by the user) and the results (the output) are the two core elements of the search process.

Let's suppose you search "Mailchimp Guides and Tutorials." This is an unambiguous search. Google recognizes your query and returns a useful page in the top organic results - Mailchimp’s page with that title. Google considers this a good search result. The user is likely to click the top result and will be satisfied with it.

Google is making money Google's search service is trusted and valued by people. This is achieved by delivering relevant search results. Google also offers the possibility for businesses to pay for an advertorial position at the top of search results pages. These listings can be identified by the term "Ad". Google earns money from searchers who click on these pay-per-clicks (PPC), ads, which they purchase through AdWords. These ads will appear on specific queries.

These search results, aside from the small label, are virtually indistinguishable from other search results.

These results are not ads, which is why so many people click on them without realizing they're ads.

Google counts on this. Google generated $182.5 million in 2020 from advertising revenues. While search functions will always be Google's core product it is dependent on its advertising business.

Anatomy of search results Paid search results are distinguished from "organic" results. The organic results don’t contribute to Google’s revenue. Google will instead deliver organic results based solely on its assessment of a site's relevancy and quality. Google will include various elements in the SERP depending on what type of search query you are searching for.

The amount of ads shown on a SERP is dependent on the search terms used. You'd probably find ads if you searched the term "shoes" for example. You'll likely need to scroll down to find the first organic results. Such a query usually results in a lot of ads. This is because there's a good chance the searcher is looking for shoes online.

Your results for searching "Atlanta Falcons" will differ. This search is most closely tied to the American professional football team of that name so the top results are related to that. However, it is still a difficult query. The news stories, knowledge graphs, and homepage will all be displayed. These results are indicative that Google doesn’t know what your search is for, but they provide quick ways to find out more about the team and read the latest news or visit their website.

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AdWords does not have any results because advertisers are not interested in bidding for this keyword since there is no indication of intent to buy.

Google will show you more sponsored results if you change the query from "Atlanta Falcons helmet" to "Atlanta Falcons hat".

SEO's role SEO works to increase your organic search ranking. There are many ways to optimize AdWords and shopping results.

It may seem like there are more competing elements on the SERPs that push down organic listings, but can still be a very profitable and powerful effort. Google processes billions of search queries per day so organic search results can be a significant slice of a very big pie. Although there is an ongoing and significant investment to ensure and maintain organic rankings for your website, each click that leads to traffic to it is totally free.

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