What CRM can do for your Marketing?

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What CRM can do for your Marketing?

To get a complete view of the customer journey it is crucial to link your marketing efforts and the trusty CRM of your company.

You may be familiar enough with a CRM to know its capabilities, but, likely, you don't use it as fully as you could. This article will cover the role of CRM in marketing and how it creates great customer experiences.

Customer relationship management (CRM), software that tracks and records customer interactions, is also known as CRM. It can be used for marketing purposes to personalize messages, create better content, and accelerate the sales process.

CRMs are traditionally used to help sales teams track leads, prospects, customers, and other information.

Reps can view every interaction a customer has had with a company using CRMs, including calls with sales reps and visits to websites.

However, digital agency Birmingham rarely use CRMs other than to create email lists. This is a huge opportunity lost. Your CRM can be thought of as a single source of truth, allowing you to track every customer interaction and provide a complete picture of the customer's journey. Here are the advantages of this:

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One central repository for data All businesses, regardless of their size, need one central location to store their data. This makes it easy to spot patterns and determine what's working.

More audience segments You wouldn't send the same message to everyone. Segmentation is so critical. A CRM will allow you to group your audience into segments.

Optimized campaigns CRM tools can connect with your marketing channels. You will be able to see how your channels perform, and how your audience interacts.

This can help you personalize your messaging, create targeted and meaningful content, and speed up sales, all while putting it at the center of your marketing strategy.

Let's explore this more below.

What is the role of CRM in marketing?

Marketing isn't just about single interactions, as it is mentioned above. It's also about creating an entire customer experience.

Here's how CRM could power your marketing in various areas: CRM for Email Marketing You can use email and your CRM to segment your contacts based on different CRM data points like page interactions, location, etc. You can also create new lists based on any CRM data point, such as page interactions and location.

Your CRM data can help you personalize your emails. You can send different Call to Action to customers.

It is possible to build trust and offer value to prospects and customers by sending personal emails.

A CRM can help you save time and make your work easier. It is possible to connect your CRM with email so that you don't have to import and export contacts lists to your email service provider (ESP). This helps you keep all of your contact information current and ensures compliance with CAN-SPAM laws.

CRM for Social Media Marketing It's likely you already know this but it's important to reiterate: social media is both a one-way and two-way street. While it is important to produce engaging content for social media -- such as clever tweets and Instagram photos of the moment, or videos that engage -- it is not enough.

If you pair your CRM and social, you can monitor how customers interact on your platforms as well as the conversations they have. This makes it easier to prepare for interactions with customers.

A social CRM also gives you a view of the influencers, topics, and hashtags in your audience segments.

This information can then be used to produce timely and relevant content.

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CRM for Digital Ads While third-party and second-party data help you reach broad audiences, the first-party CRM data allows you to target specific groups of people. This allows you to make relevant ads for every buyer at any stage of the buyer's journey.

For example, you could create a custom list of contacts from your CRM who viewed the product. The audience you have created can be used to create an ad that gives information about the product and helps them move along their buyer’s journey.

This will have a major impact on your customer base. How many ads do they see per day? How many of those ads are you sure are relevant? If you promote targeted ads, customers won't be confused or frustrated when they view one.

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