www.launchora.com /story/how-will-web-3-affect-marketing-in-future
How Will Web 3 Affect Marketing in the Future?
Web three or the third-generation web is a vision that puts more power in the hand's users than large tech companies like Google and Amazon. It was built using existing infrastructure and blockchains. Let's travel down memory lane to learn more about it. The first version of the internet was launched to the public in the late 1990s. The first internet was not as complex as it is today. It had simple fonts, gray buttons, blue hyperlinks, and basic fonts. This is a very good example of how a website could load today, stripped to HTML. It was then renamed Web 2 in 2005. In this phase, consumers were able to consume content on blogs and social media like never before. However, the internet changed the ways businesses market to consumers online. This has created growing privacy concerns for consumers, who have difficulty trusting brands with their data. While some privacy guidelines have been created by the FTC, consumers remain cautious. You can see the evolution of Amazon. Amazon, once an online bookstore, has transformed into a tech conglomerate specializing in cloud computing, e-commerce, digital streaming, and artificial Intelligence. Many people find this frightening. Web3 can help you with this. This new internet version will allow consumers to run their tech platforms and not rely on big tech companies. How would it work? Through cryptocurrencies (also called tokens) or blockchains. In essence, tokens are a part of the blockchain. The more tokens you own, you have greater control over the network as well as the direction it is headed.
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