PORTFOLIO
Alba Castillo-Saladie Portfolio
Hello, im Alba Castillo-Saladie
About me
I am a results-oriented project manager with over five years of experience leading cross-functional teams within fastpaced digital environments. My background spans eCommerce, SaaS platforms, and large-scale corporate events in manufacturing, with a focus on executing highimpact marketing campaigns, advancing digital adoption, and transforming complex ideas into actionable strategies. I combine creativity, operational structure, and technical fluency to effectively align product, marketing, design, and compliance teams, ensuring seamless execution and measurable results.
Education
B A C H E L O R O F A R T S I N A R T H I S T O R Y
U n i v e r s i t y o f T a r r a g o n a , S p a i n
2 0 1 0 - 2 0 1 5
M A S T E R I N C U R A T O R I A L P R A C T I S E
U n i v e r s i t y o f B a r c e l o n a
2 0 1 5 - 2 0 1 7
I N T R O D U C T I O N T O M A R K E T I N G
W h a r t o n , U n i v e r s i t y o f P e n n s y l v a n i a
2 0 1 8
Personal Skills
Project Manager
Experienced in agile workflows, crossfunctional collaboration, and deadlinedriven execution across marketing, product, and tech teams.
Digital Strategist
Skilled in lifecycle marketing, analytics interpretation, and digital optimization across platforms like GA, GTM, and
Work
Projects
Portfolio
SME+
RAPID+TCT 2024-2025
Increased app adoption by 9.3% YoY for 40,000+ attendees
Rolled out onboarding and sponsor visibility strategies inside Swapcard
Worked cross-functionally with IT, Legal, and external vendors to streamline setup
Turned an outdated user flow into a highengagement experience
SME+
EXECUTIVE PERSPECTIVES:
DIGITAL SUMMIT
Led the end-to-end planning and execution of RAPID + TCT’s online event celebrating 3D Printing Day, engaging top industry executives in a virtual roundtable format.
Produced and promoted a video recap to extend content reach and increase post-event engagement across digital platforms. Delivered a smooth and engaging digital experience that reinforced RAPID + TCT’s thought leadership in the AM space.
Lifecycle&eCom ProjectLead
FELLOW
Drove a 16% boost in engagement through coordinated campaigns across email, Shopify, and social
Launched influencer campaigns and SEO strategy that increased organic traffic by 21%
Managed DTC drops, keeping inventory, listings, and logistics perfectly in sync
Balanced creativity and ops—think moodboards and spreadsheets
Drops&Marketplace Growth
FELLOW
Ran the Tuesday Drops program like clockwork, aligning marketing, fulfillment, and creative
Grew our marketplace from 16 to over 50 coffee partners, pushing a 32% increase in sales
Designed a 6-month planning system that made life easier for literally everyone
SubscriptionProgram Reboot
FELLOW
Built and managed the campaign calendar
Delivered regular launches and retention campaigns that made us one of Food & Wine’s top coffee subscriptions
Lived in the details: copy, visuals, send timing, and logistics all mattered
Marketplace
FELLOW
Expanded vendor network by 200%, resulting in a 32% increase in marketplace sales
Built a 6-month content and SKU planning cycle to improve conversion and customer retention
