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Process Book DMGT 740: Sustainable Practices in Design

Winter 2019 Professor Scott Boylston

SCAD

SAVANNAH COLLEGE OF ART AND DESIGN


Hello. We DMGT 740 are Students

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Table of Contents.

Introduction 4

Ideations 27

About 5

Proposal #1 28 - 36

Gantt Chart - Project Planner

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Proposal #2 37 - 56

Project Brief - #RepurposeSavannah

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Proposal #3 57 - 69

Project Brief - Design Criteria

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Proposal #4 70 - 78

Project Brief - Double Diamond Process

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Iteration 79

Secondary Research 10 - 14

Primary Research 15 - 16

Our Experience 81

Interviews 17 - 19

Closing Statement 82

3x3x3 20 - 21

Appendix 83 - 84

Affinitization

References 85

22 - 23

Social Design Pathway

80

Key Insights 24 - 26

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Introduction.

Sustainable practice in industry calls for an end to the notion that commerce

Image from: https://unsplash.com/photos/fCeRy7kqGTo

and the environment are diametrically opposed to each other. Building off of ground breaking work that reframes world commerce as the only force large enough to enact change at a global level, this course prepares students to apply design thinking to the greatest of all problems: building a sustainable ecologic, economic and social culture in industry.

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About.

Savannah is commonly recognized for its history and beauty. Millions of people come annually to visit the city. However, most of them leave without really experiencing the authentic culture and the local creative community, so how do we show them the Real Savannah?

Image from: https://unsplash.com/photos/htdBI4TbIBM

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Gantt Chart. - Project Planner

Our goal is to act as a catalyst for a more vibrant “green economy” in Savannah, specifically as it pertains to the deconstruction and repurposing of building material as a resource for local economic vitality.

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Project Brief. - #RepurposeSavannah

#Hashtag your reclaimed materials usage and be a part of the conversation!

Our focus is on finding ways we can use and promote the usage of reclaimed and repurposed materials in Savannah! Our campaign involves the creative community and has ideated a couple of projects that focus on different ways to implement this cause, always through the lens of repurposing materials.

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Project Brief. - Design Criteria Cultural Meaning

Wellbeing

The solution must amplify and preserve the history and heritage of Savannah

The solution must stimulate and improve the community’s health

Feasibility

Appealing

The initial solution must be achievable in 10 weeks

The solution must be visually and conceptually attractive

Design Principles Longevity

Communication

The solution must be able to be carried forward by community champions

The solution must be transparent and both easily and efficiently shared

Collaboration

Education

Trust

The solution must empower The solution must promote the The solution must build and entities within Savannah’s exchange and cultivation of strengthen trust in the community material ecosystem to work knowledge together

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Project Brief. - Double Diamond Process

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Our Process.

Secondary Research

Primary Research

Key Insights

Ideation

Iteration

Sourcing and Connecting with Reclaimed Materials

Creating the database from the feedbacks of what people think of our studies

Summarization and prevision of mainstream to our project proposal

bringing our rigid and precise ideas of general ideation in multiple proposals

Concepts, Prototypes, and Find concept

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Secondary Research.

Image from: https://unsplash.com/photos/ro_zNelZ4rE

Sourcing and Connecting with Reclaimed Materials

Growing Maker Communities

ArcheWorks Chicago’s “Wasted Market” project: connecting businesses with government groups,

Airbnb: Offer workshop and social impact experiences in different cities

designers and communities to promote the Building Materials Reuse Industry

Boulle: company of designers, in Brazil, creating beautifully crafted products from reclaimed materials

Brick and Board, & Green Lynx: Deconstruct buildings to sell reclaimed materials or use for green

Savannah Artist Community: shared spaces for artists to work and exhibit, workshops for the

building in their communities Building Material Reuse Association and Planet: connect companies in

public, and experiences for people to enjoy the city’s creativity

the Building Material Reuse/Reclaimed Materials industries

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Secondary Research. Case Study

Brick+Board and Details Social Enterprise by Humanim based in Baltimore, MD.

Image from: http://www.brickandboard.com/installations/

Established distinct business criteria from deconstruction to merchandisable product to sell for specific targets’ needs. The accessibility of local customer has been outlined in identical methods by each designated materials offered on their website. Focused on harvesting materials and stories to tell for harnessing the salvage industry towards meaningful social impact.

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Secondary Research. Case Study

Airbnb Experiences Airbnb social impact experience is a platform where people hosting sustainable workshops and activities involve more people, especially tourists, to participant in the local sustainable community. It’s a good way to use recycled materials.

-example: Jewelry Upcycle Workshop

It’s a fun way to involve more people in local activities.

-example: Plastic Fishing Experience

Workshops attract people to explore the local art community.

-example:Tour of Ponyride: A Hub for Makers

Image from: https://www.airbnb.com/s/experiences?locale=en&refinement_paths%5B%5D=%2Fexperiences

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Secondary Research. Case Study

Image from: https://gosouthsavannah.com/things-to-do/arts-and-culture/art-galleries.html

Savannah Art Community - Opportunities Savannah Art Walk The Savannah Art Association Sulfur Studios Savannah Clay

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Secondary Research

Primary Research

Key Insights

Ideation

Iteration

Sourcing and Connecting with Reclaimed Materials

Creating the database from the feedbacks of what people think of our studies

Summarization and prevision of mainstream to our project proposal

bringing our rigid and precise ideas of general ideation in multiple proposals

Concepts, Prototypes, and Find concept

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Primary Research.

To understand the different actors involved with deconstruction, reclaimed materials, and sustainability in the City of Savannah, interviews, observations, and 3X3X3 fieldwork were used as primary research methods. Participants in the research included: - Savannah Community Members - Savannah Makers (Maven Makers, Make Savannah, - Graveface Records, Starlandia) - Historic Savannah Foundation - Emergent Structures (staff and board members) - City of Savannah officials (Office of sustainability)

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Image from: https://unsplash.com/photos/rRWiVQzLm7k

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Interviews.

The interviews were conducted to different entities and people who are directly and indirectly related to the use of recovered materials. Three types of interviews were conducted with different approaches depending on the person / entity interviewed.

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Interviews. Quotes from Interviews

Ryan Arvay

Bryan Mossing

Nick Deffley

Ty Donaldson

Historic Properties Coordinator of Historic Savannah Foundation

Board member of Emergent Structures / Maker at Mossing Studios

Office of Sustainability in City of Savannah

Co-founder of Maven Makers LLC

“We want to just get rid of it so historic Savannah

“We have a good relationship with one demolition

“The strongest aspect of our department is our ability to

“The idea that we’re all new and we’re all trying to figure

foundation got involved and we we tried to save it

contractor, he catches the vision of what emergent is

build relationships and connections among individuals

out our own path, but things are starting to solidify for

because even emergent structures will tell you their

doing so we have partner with him in bidding because

and organizations to work together towards the common

emergent, and we’ve created some solidity within our

first priority is to see that the house is saved.”

with all project there is some level of things you can

good. We are very small, I mean department and we

business so how can we tap in?”

save and things that are thrown away.”

cannot do any of what I just talked about by ourselves,

“You’re a silo in a sense, the way you do things, but

right? Every success, every effort we make is directly a

there is enough overlap where you can communicate

result of the amount of collaboration with key partners

and also see the benefit of working together”

that we have. So, we’re always doing this with collective impact.”

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Interviews. Quotes from Interviews

Dennis Blackburne Board member of Emergent Structures

Mae Bowley

Scott. Crotzer

Assistant Director Emergent Structures

Emergent Structures

“Historic Savannah Foundation have been very

“The value for the ecology is huge, Because we're keeping

“Education is our biggest priority. So the more we educate, I

understanding that at a certain time, some buildings well

tons of literature, tons of material out of the landfill just by

think it'll help those other pieces to kind of fall in line because

you cannot save them anymore. And they say if a

being willing to pick it up”

100 people will understand what we're trying to do.”

building can’t be saved absolutely it’s better to reclaim

“That system is not there. It's not there yet. We're getting

the materials. Preservation is always the best and

“We would love to repair the house that is next to the house

there. They're calling us and refer to things. So instead of me

reuse of materials and deconstruct is always the next

that we are taking down, with the pieces of material that we

having to chase like ambulance chase, it's like they're literally

best”

are taking down. This makes the most sense. It is the most

calling me and saying, hey, you do this. Can you do this in

sustainable use of the materials, it is travelling next door, and

this case? Which is great because I'm not having to chase

we are helping a family that is in need.”

business.”

“How stupid is that people come to Savannah and get a statue made of plastic, wouldn’t it be nice to have something made out of something that was actually in

“Education is a enormous part of getting this thing going.

Savannah?”

Everyone we talk to has to learn about it.”

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3x3x3.

QUESTIONS TO 3X3X3 1. Are you familiar with maker or artists spaces in Savannah? Which ones? (To test general knowledge of the makers community) This primary research method, allowed us to reach the Savannah’s community in a way that we can gather information and people’s

2. Which stores do you usually shop at in Savannah? (Identify possi-

opinions about Savannah’s makers/shops, reclaimed materials (if they

ble places or shops to partner with for our project)

know and aware about) and events held in the city. 3. Is the story behind the product important to you when buying a product? (Value of what we are trying to offer) Also, we asked the participants to tell us stories about themselves to understand them and individuals.

4. Do you think First Friday events are important for the local artists? Why? (To analyze if this space represents an opportunity for our project) 5. Would you like to have this events hold more often and not only on First Fridays? (To analyze if this space represents an opportunity for our project) 6. Do you know about any other initiatives similar to First Friday? (Identify new opportunities) 20

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3x3x3. Quotes from 3x3x3

“I think there is infinite amounts of space for makers in Savannah because there is not a lot of it around

“It has been more costly for me to learn myself, than to take a creative training class. Because i spent a

here.”

lot of money experimenting.” - Corrie from Revival Reliquary (jeweler)

“A lot of my metal pieces, are from reclaimed or old vintage jewelry. I try not to buy new or to many stones. I purchase junk jewelry, and repurpose the stones.”

“I feel like once you get into a marketplace, it is really easy to connect with people and network in the community”

“People like having some things that are handmade, especially from a person that they can see. There

- Jenny Van’t Land (Jeweler)

is so much more that goes into it, than just making the thing.” “There is tons of inspiration in Savannah and Tybee, with all the history.” “The most important thing, is knowing you don’t need to go to school to create, you can just figure it out

- Tate Ellington Illustrations

if it is important to you.”

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Affinitization.

Image from: https://unsplash.com/photos/8gySIPDJ-A0

Transcription and compilation of the interviews and the 3x3x3 were made. With this, it was possible to

Eight main topics of importance were identified. These helped to overview

analyze:

multiple options to focus on new opportunities to approach the use and reuse of reclaimed materials in Savannah.

1. The most relevant comments/opinions related to reclaimed materials - Community 2. Find out what comments are common among the interviewees and entities.

- Education - Communication

3. Point out the limits, difficulties and existing challenges with reclaimed materials.

- Preservation - Legislation

4. Define what will be the topics or opportunities of interest to focus the project towards the development of a solution for the use of reclaimed materials

- Business and Job Creation - Value - Finances

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COMMUNITY

Neighborhood agreement and sense of heritage is important to community support.

For profit bussiness are pushing the community out and that has generated rejection to new things.

For-profit businesses and property values are pushing the community out.

Deconstruction is a revenue stream, but is in competition with demolition and this opposes HSF's preservation legislature.

Demand doesn't match supply, and there are more materials in demand than just wood.

Neighborhood agreement and sense of heritage is important to community support.

There's more reclaimed materials and opportunities than just wood.

Lack of resources to close the loop.

Deconstruction is a revenue stream, but is in competition with demolition and this opposes HSF's preservation legislature

Biggest Asset is human capital.

Consistent workers and customers are vital.

There are opportunities to create jobs and consistent customers.

Lots of crimes in the area 3X3X3

Being attached to their roots is important 3X3X3

True resilience in sustainability is more than just wood - Ramsey.

The biggest challenge is moving the material and selling it!-DB

Money is in deconstruction, not selling the material - E4

A lot of human capital for Tye -MM

Why contractors are not purchasing from emergent? - E4

Co-creation spaces could indirectly create job - MM

Nothing is done without consulting neighbors -C

Rejection of new things 3X3X3

For the community HSF is the go-to place for reclaimed material or demolishing HSF

Not moving the material Ramsey

The biggest priority is moving the materials giving it purpose - E4

Big sense of community lots of support -C

Competing with demolition demolition is easy & quickDB

Biggest asset is volunteers - E4

Lost preservation tech- attaching meaning to material

Value of ecology is Website - how much huge: focus on the is reclaimed what we triple bottom line. We did, how we did fulfill one by keeping they have started but this material outside struggling dump yards - MM -E

Education has been a focus but there should be more attention to it

Educating the community is necessary E2 The past focus was demonstrating & educating (community + students) - E4

A challenge with preservation is educating homeowners on true value and advantages of deconstruction

A lot of sourcing opportunity for fresh/new material - MM

People are aware that artists need support -C

Challenge with preservation

Membership model for making things -MM

With people getting involved with reclaimed material E2

Opposing legislature when it comes to old buildings HSF

Business focus has changed to salvaging, and people are skeptical of reclaimed material quality We think that a educational platform is needed cause there are not enough skilled craftsman, it would be good to have a class in SCAD or SAV TECH about material preservation

Educating is important to community + clients -MM

They want to make a platform for education and a catalog for information - MM

2hE: make a workshop where people can see where and how the reclaimed materials are used - MM

Not enough skilled craftsman - no more vocational training E2

Educating homeowners showing them the real picture - value and advantages of deconstruction HSF

Have a class at SCAD or Savannah Tech about material preservation E2 Workshops with Emergent-Local-peop le involved-community creation but it is not good for business - MM

It is difficult to price the materials that are reclaim because the deconstructon process is expensive and long but we can´t charge more as there are so many alternatives available.

We need examples and metrics to prove the value of this project.

Business focus changes between salvaging and using reclaimed materials

Reclaimed materials are a new idea, and using virgin materials is familiar and safe

There's no visible data to show the value of the decon process over demolition.

From crafters to contractors change target -E4

New material is safer -C

They don't have proof that the process has value - BIGGEST CHALLENGE

In the business of salvaging and reclaiming materials within Starland district -C

Material quality unknown -C

No monetary value of demolishing but there is value for the guys selling itDB

Restricting reclaimed material as it is a big risk for people who are trained to use reclaimed materials (it can mess up machines - MM

KEY INSIGHTS

SCAD students could use reclaimed material in projects -DB

Alternative material sources

Artists need support and people are getting involved with reclaimed material.

VALUE

There is a need for an education platform to communicate the value of reclaimed materials.

Historic value of reclaimed materials

How do you find consistent workers? - E4

Visible data point to show Economical value -E2

We need to show an outcome, the history behind the materials, to give value to this project

What value there is in the project -E2

Need some measurable outcome to show the City of Savannah -E2

Having a price + Souvenirs instead profit client that of plastic: they can shows how much we use reclaimed made or lost in the wood process of demolition & reclamation -DB DB

Telling the story of the material is key HSF

Proof is needed to justify sustainable structures, historic homes are a great example

It is difficult to price the materials that are reclaim because the deconstructon process is expensive and long but we can´t charge more as there are so many alternatives available.

Historic homes: so green-DB

Difficult to price this right - MM

Emergent process is expensive and long HSF

Constructors complain building with LEED standards can be expensive but its notion, in reality, we just don’t have proof. DB

Emergent materials too expensive -C

Can’t charge more as there are so many alternatives available -cost more because it is handmade

HSF sees value in what emergent does HSF

Lack of communication, knowledge, and trust has broken the community and is not working together.

A reliable and stable communication channel is vital for educating communities on the value of deconstruction and reclaimed materials.

Artists have many alternative material sources and are getting involved with reclaimed material.

HSF values emergent blueprinting process documentation HSF

EDUCATION

Reclaimed material can’t be used as a structure only aesthetic value -DB

Consistent customers and workers are vital and there are resources to tap into.

Problems such as crimes in the area and rejection of new things.

They want to stay in free homes & help but they can’t afford it (don’t want to lose it to AirBnB).-E

Gentrifications: can’t afford to maintain the old house.- E

COMMUNICATION

BUSINESS& JOBS

Making deconstruction visible and feasible HSF

Creating stable communication channel is required for the sake of reliability.

Lack of trust and communication(Both ways) 3X3X3

There is no solid relationship between the city and emergent E2

Architect + photograph could collaborate but won't. They would collab only for a own project, not collab for building (or create something new - MM

No solid communication with emergent E2

Misguide communication with city of Savannah causes problems in construction/reclamation E2

Exciting attractors are needed to build a network of businesses is needed.

Lack of community building opportunities has led to lack of knowledge

Lack of trust has fragmented the community

Money is in deconstruction, not selling the material - E4

They don’t trust easily 3X3X3

Lack of knowledge about lumberyard3X3X3

Neighborhood isolate themselves from the rich guys 3X3X3

Customers only value the product after they know the story behind - E4

Connecting businesses Ramsey

Helping people meet each other is important -C

Agrees with E.Savannah getting involve Ramsey

Need a good monetizing platform to getting both customers + contractors + both community with the same value - MM

Facilitator of relationships Ramsey

Not really about working together the main problem with co-creation space. -MM

But the city is not looking into it (Socioeconomic feasible?) DB

LEGISLATION

PRESERVATION

City legislation is responsible for sustainable growth, preservation, and protecting the community

There is a conflict between growth and preservation in Savannah.

Older generation Taking reclaim wants something materials and they can resonate adding value with Ramsey 3X3X3

Need to get people excited about stage 3 -DB

Everything is Building clients space for retail interconnected challenge -C - MM

In the business of helping makers make things -C

MONEY

Emergent right now is focusing on deconstruction and it is struggling for profits and consistent labor

City legislation responsible for sustainable growth, reclamation, and preserving heritage

We think that talking to the government to increase housing and about EBT is a good idea

The city has grown, and the history is preserved, but it hasn't evolved.

Planning & zoning has made for responsible growth -C

Talking to the government to increase housing -C

Gentrification doesn’t apply to Savannah -C

For-profit model (Emergent) Ramsey

City laws drive more reclamation - E4

EBT idea is good Ramsey

Trying both to grow the city & preserve the history -C

Ho decides when the building will be taken down other than a natural calamity HSF

Savannah is unique to be sustainable (THE PLANNING IS GOLD): DB

Grown but not evolved -R

HSF wants to maintain the aesthetics of buildings of rebuilding exactly the same HSF

We need to facilitate relationship, connecting business, everything is interconnected

Exciting attractors are needed to get more people involved.

The focus of emergent is now revenue-driven deconstruction

Struggle for profits caused by not knowing exact revenue or having consistent labor

Now focus is the construction (purpose is lost: now the focus has changed) - E4

A fine line with breaking even R

Constrain making money + getting labor -E2

Can’t move to lumberyard as it is not financially possible - MM

Lack of leadership 3X3X3

Struggling for profits -HSF

Focused on design-build projects - MM

Moving from construction -to lumberyard to tough - lack of machinery - E4

Administrating constrain within emergent (too much to do) E2

How much money was made -E2

Timeline + money is a problem (planning): management issue + lack of employees -E

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Secondary Research

Primary Research

Key Insights

Ideation

Iteration

Sourcing and Connecting with Reclaimed Materials

Creating the database from the feedbacks of what people think of our studies

Summarization and prevision of mainstream to our project proposal

bringing our rigid and precise ideas of general ideation in multiple proposals

Concepts, Prototypes, and Find concept

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Key Insights.

VALUE

Business & Jobs

Communication

Community

People are skeptical of reclaimed material quality.

Demand doesn’t match supply, and there are more

A reliable and stable communication channel is vital

For-profit business like Airbnb are pushing the

materials in demand than just wood.

for educating communities on the value of

community out, and there is a healthy skepticism of

deconstruction and reclaimed materials.

newcomers and new ideas.

Examples and metrics are needed to prove the value of an ecosystem of preservation, deconstruction, and

Deconstruction is one revenue stream, and it is in

reclaimed materials.

competition with demolition. Although a last resort, this

Lack of communication, knowledge, and trust has

Neighborhood agreement and a sense of heritage are

is seen as still opposing Historic Savannah Foundation

fragmented the community, causing members to not

important factors of garnering community support.

It is difficult to price reclaimed material.

preservation mission.

work together.

The cost of available alternatives is highly competitive,

Consistent customers and labor are vital to and

Exciting attractors are needed to build a network of

and reclaimed material is seen as expensive.

Savannah has existing resources to tap into.

businesses.

Artists have many alternative sources of material and are becoming acquainted with using reclaimed material.

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Key Insights.

Finance

Education

Preservation

Legislation

Administrative constraints have left too much to do,

There is a need for an education platform to communi-

There is a conflict between growth and preservation in

City legislation is responsible for sustainable growth,

with not enough people and not enough time.

cate the value of reclaimed materials.

Savannah.

historic preservation, and protecting the community.

There is a struggle for profits and consistent labor.

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Secondary Research

Primary Research

Key Insights

Ideation

Iteration

Sourcing and Connecting with Reclaimed Materials

Creating the database from the feedbacks of what people think of our studies

Summarization and prevision of mainstream to our project proposal

bringing our rigid and precise ideas of general ideation in multiple proposals

Concepts, Prototypes, and Find concept

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Proposal #1 Certification.

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Concept Summary.

It is an ethos of Savannah to be proud of our heritage, and the city’s historic materials deserve a place in our community for years to come, not a spot in another landfill. This RE:PURPOSE SAVANNAH Seal certifies the authenticity of products and establishments furnished with reclaimed materials. Waste is a product of short-sightedness. The RE:PURPOSE SAVANNAH campaign aims to educate the public on the value and process of deconstruction, support and expand existing landfill diversion initiatives, generate demand for reclaimed materials in the marketplace, and build on existing examples of innovative material reclamation and reuse. And because the most sustainable building is the one that remains standing, RE:PURPOSE SAVANNAH never targets a building that can otherwise be saved or adaptively reused. Re-purpose Savannah, and take home a piece of history.

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Tag Content.

Savannah’s historic materials deserve a place in our heritage for years to come, not a spot in another landfill. Endorsed by the City of Savannah’s Office of Sustainability, this RE:PURPOSE SAVANNAH seal certifies the authenticity of this product’s sustainable sourcing of reclaimed materials.

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Tag Content. Waste is a product of short-sightedness. The RE:PURPOSE SAVANNAH campaign aims to educate the public on the value and process of deconstruction, support and expand existing landfill diversion initiatives, generate demand for reclaimed materials in the marketplace, and build on existing examples of innovative material reclamation and reuse. And because the most sustainable building is the one that remains standing, RE:PURPOSE SAVANNAH never targets a building that can otherwise be saved or adaptively reused.

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CERTIFICATION PROCESS OFFICE OF SUSTAINABILITY

KEY: 1. Certification Program Manual: This manual will educate Scott, Mae and future Emergent Structure employees on the procedures, requirements and information essential for the endorsement program. 2. Certification Program Agreement b/w ES and HSF: This form will detail the purpose and terms of the endorsement program agreed upon by Emergent Structures and the City of Savannah (CoS) Office of Sustainability. The agreement will be signed by both parties. 3. Receipt: Physical document recording proof of reclaimed material sale between Emergent Structures and Buyer. Each receipt will have an individual number for record keeping. In addition, receipts will detail the type of material sold and its provenance.

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• One time Endorsement Agreement (CoS gives authority to ES to stamp) 4 +

• ES deconstructs house, reclaims material

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• Buyer goes to ES with receipt and final product DECONSTRUCTED HOUSE 3 • Buyer buys on-site • Gets receipt for purchase

• Buyer makes product or sells to maker with the receipt

4. Stamp: The emblem is a stamp with the official logo of the reclaimed material endorsement program. It will appear on the materials and products endorsed to prove authenticity. 5. Tag: A product tag designed specifically for products endorsed by Emergent Structures (ES) with the support of the City of Savannah Office of Sustainability . Tags will have the Endorsement Emblem and state “Endorsed by the Historic Savannah Foundation”, as well as sharing a short story of the product’s origin and materials. They will be provided by Emergent.

5

• ES stamps the product and gives the tag • ES voids the receipt

• Buys at lumber yard • Gets receipt for purchase 3

PRODUCT

BUYER

• Product is sold at various Savannah staples • Tourist first touchpoint

LUMBER YARD

6. Benefit Flyer: This flyer will highlight the benefits of the endorsement program by providing the positive impacts and value of using local reclaimed materials. 7. Plaque for Structures: This plaque will serve the same purpose as the tags. It will be provided by Emergent to be placed on structures endorsed through the program.

ADVERTISING

• Tourist educated about authentic products through benefit flyers at airports and other locations. 6

TOURIST / LOCALS

• Looks for stamp of authentication 4

8. Provenance Content: The provenance content is the reclaimed materials’ history. It includes the house address the material was salvaged from and date the house was built, date of deconstruction. The provenance content is important for authenticating materials and products for endorsement. 32

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SWOT Analysis.

Strengths

Weaknesses

Opportunities

Threats

- Generates Demand

- More Work

- Identify and Connect

- Manipulate/Exploit

- Educates Community about the Value

- Requires Trust

- Increase Demand

- Competitive Pricing

- Strengthens Relationships

- No Guarantee

- Leverage Trends

- Misinterpretation

- Trust

- Missing Retail Connections

- Generate Income

- Quality Standards

- Transparency

- Slow Development

- Archetype for Reclaimed Economy

- Retains Individual Integrity

Preserve Skills

- Improved Quality Perception - Little Financial Investment

33

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Social Lab Impact.

Diversifies capital portfolio

Decrease demand for virgin materials

Targets social and intellectual capital via the physical stamp

And this web forces actors in community to work together Maintain woodworking craftmanship

Support financial health of small business

More awareness surrounding reclaimed material use

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Task Master

Sequence of Tasks

Tools Needed

People Involved

Opportunity / Suggestions

PHASE 1

Nick talks to boss for approval Image from: https://unsplash.com/photos/XcrSV2AibNM

Implementation Checklist

Sequence of Tasks

Tools Needed

People Involved

Nick talks to boss for approval Sequence of Tasks

Task Master

Opportunity / Suggestions

SCAD Pass-It On

Tools Needed

Nick, Office of Sustainability

People Involved

Opportunity / Suggestions

SCAD Pass-It On

Emergent Structures Nick, Office of Sustainability

Nick shares contract with City of Savannah legal Conduct council meeting to discuss feasibility of contract and process (Mae, scott, & nick) Legal council submits revisions Nick shares contract with City of Savannah legal council

notes from previous meeting, SCAD Pass-It On SCAD Pass-It On Contract notes from previous meeting, SCAD Pass-It On

City of Savannah Emergent Office of Structures Sustainability Both! Emergent Structures

Back forthsubmits between E.S., Nick, legal council Legal and council revisions

Nick, Office of Sustainability, Legal Council Nick, Emergent Structures Legal Council, Nick Nick, Office of Sustainability, Emergent Structures, Nick, Legal OfficeCouncil of Sustainability, Legal

Contract

Council Legal Council, Nick

Tags, certificates, stamp Contract

Emergent Structures, Nick, Emergent Structures, Legal Office of Sustainability, Creative Approach Council

(Partnership w/ Creative Approach, explain as marketing opportunity for them)

Tags, Certificates, Stamp Tags, certificates, stamp Email newsletter, educational pamphlet Tags, Certificates, Stamp

Emergent Structures, Emergent Structures

(Partnership w/ Creative Approach, explain as marketing opportunity for them)

Email SCAD newsletter, Pass-It On educational pamphlet

Emergent Structures

SCAD Pass-It On

Emergent Structures

E.S. begins talks tocertifying savannahproducts staples to get involved with E.S. repurpose savannah endorsement program Task Master

E.S. begins certifying products Sequence of Tasks Buyer goes to deconstructed house/lumberyard to Sequence of Tasks buy reclaimed wood PHASE 2

Buyer goes to deconstructed house/lumberyard to E.S. sells reclaimed wood w/ Certificate buy reclaimed wood or sells material (w/ Buyer makes product certificate of provenance) E.S. sells reclaimed wood w/ Certificate Goes to emergent with final product w/ certificate Buyer makes product or sells material (w/ of provenance certificate of provenance) Trades certificate of provenance for RE:PURPOSE S U S T A I N AGoes B L E toP R A C T I Cwith E S Ifinal N Dproduct E S I G Nw/ certificate emergent SAVANNAH tag of provenance Maker sells product to consumer directly Trades certificate of provenance for RE:PURPOSE Maker sells product to retailer w/ tag and SAVANNAH tag educational materials Maker sells product to consumer directly Customer buys product w/ tag and goes home with

DMGT740

notes from previous meeting, SCAD Pass-It On

Nick, Office of Sustainability, Legal Council

Emergent Structures

Legal council submits revisions

Contract

Legal Council, Nick

Both!

Back and forth between E.S., Nick, legal council

Contract

Emergent Structures, Nick, Office of Sustainability, Legal Council

E.S. gets physical certification materials

Tags, certificates, stamp

Emergent Structures, Creative Approach

E.S. begins internal organization to implement certification

Tags, Certificates, Stamp Emergent Structures

E.S. informs current customers about the certification

educational pamphlet

Emergent Structures

E.S. talks to savannah staples to get involved with repurpose savannah endorsement program

SCAD Pass-It On

Emergent Structures

E.S. begins certifying products Sequence of Tasks

Emergent Structures, Tags, Certificates, Stamp Makers Tools Needed People Involved

Educational Pamphlet,

Creative Approach

TaskNick Master

council E.S. sells reclaimed wood w/ Certificate Legal council submits revisions Buyer makes product or sells material (w/ certificate of provenance)

Tools Needed

notes from previous Reclaimed meeting, SCADMaterial, Pass-It On Certificate Contract Reclaimed Material, Certificate

Nick, Office of Sustainability

People Involved

(Partnership w/ Creative Approach, explain as marketing opportunity for them)

Opportunity / Suggestions

Task Master

Sequence of Tasks

Emergent Structures

Impact Assessment Report

Tools Needed

Task Master Key: City of Savannah Office of Sustainability Emergent Structures Both!

Emergent Structures, Nick, Emergent StructuresLegal Office of Sustainability, Council

E.S.Maker beginssells internal organization to implement product to consumer directly Maker certification Tags, Certificates, Stamp Emergent Structures Maker sells product to retailer w/ tag and E.S.educational informs current customers about the Email newsletter, materials Product, Tag Maker, Retailer certification educational pamphlet Emergent Structures Customer buys product w/ tag and goes home with E.S.educational talks to savannah staples to get involved with Educational materials Product,Pamphlet, Tag Customer, Maker/Retailer repurpose savannah endorsement program SCAD Pass-It On Emergent Structures E.S. does periodic quality control for products being Quality Control Evaluation Emergent Structures, Emergent Structures, sold with RE:PURPOSE SAVANNAH tag Criteria Maker/Retailer E.S. begins certifying products Tags, Certificates, Stamp Makers Nick & E.S. have periodic (bi-annual) check-in & impact assessment

Opportunity / Suggestions

Nick, Emergent Structures Emergent Structures, Buyer Nick, Office of Sustainability, Legal Council Emergent Structures Legal Council, Nick

Emergent Structures, Trades certificate of provenance for RE:PURPOSE E.S.SAVANNAH gets physical tag certification materials Tags, certificates, stamp Approach Product, Certificate, Tag Creative Emergent Structures

Emergent Structures Emergent Structures, Educational Pamphlet, Tags, Certificates, Stamp Makers

Opportunity / Suggestions

SCAD Pass-It On

Back and to forth between E.S.,final Nick, legal council Goes emergent with product w/ certificateContract of provenance Certificate, Product

Emergent Structures Emergent Structures

Emergent Structures, Tags, Certificates, Stamp Makers Tools Needed People Involved

talks to boss for approval Sequence of Tasks

PHASE 2 Conduct meeting to discuss feasibility of contract goes to deconstructed andBuyer process (Mae, scott, & nick) house/lumberyard toSCAD Pass-It On buy reclaimed wood Reclaimed Material Nick shares contract with City of Savannah legal

Both!

PHASE 2 Task Master

Task Master Key:

and scott, & nick) Nickprocess talks to(Mae, boss for approval

PHASE Conduct1meeting to discuss feasibility of contract

E.S. begins internal organization to implement certification E.S. gets physical certification materials E.S. informs current customers about the E.S. begins internal organization to implement certification certification E.S. talks to savannah staples to get involved with E.S. informssavannah current customers about the repurpose endorsement program certification

Nick, Emergent Structures

Nick shares contract with City of Savannah legal council

PHASE 1 City of Savannah Office of Task Master Key: Sustainability

E.S. gets certification materials Back andphysical forth between E.S., Nick, legal council

SCAD Pass-It On

City of Savannah Office of Sustainability

Note: tasks in this list are part of aPamphlet, recurring process. Educational

PHASE 1 Task Master

Task Master Key:

This checklist provides a listEmail of newsletter, tasks to execute the RE:PURPOSE SAVANNAH certification process.

RE:PURPOSE SAVANNAH certification process. Task Master

Nick, Office of Sustainability

Conduct meeting to discuss feasibility of contract and process (Mae, scott, & nick)

Execution Checklist

This checklist provides a sequence of tasks necessary to implement the

SCAD Pass-It On

Emergent Structures, Nick, Office of Sustainability

People Involved

(Partnership w/ Creative Approach, explain as marketing opportunity for them)

# tags, # certificates, increase/decrease in profit since program implimentation

Opportunity / Suggestions

PHASE 2

Tools Needed

Reclaimed Material

Reclaimed Material, Certificate Reclaimed Material Reclaimed Material, Reclaimed Certificate Material, Certificate

People Involved

Emergent Structures, Buyer Emergent Structures Emergent Structures, Buyer Emergent Structures Emergent Structures

Reclaimed Certificate,Material, Product Certificate

Emergent Structures Emergent Structures

Product, Certificate, Tag Certificate, Product

Emergent Structures Emergent Structures Maker

Product, Certificate, Tag Product, Tag

Emergent Structures Maker, Retailer Maker

Opportunity / Suggestions

Buyer goes to deconstructed house/lumberyard to buy reclaimed wood

Reclaimed Material

Emergent Structures, Buyer

E.S. sells reclaimed wood w/ Certificate

Reclaimed Material, Certificate

Emergent Structures

Buyer makes product or sells material (w/ certificate of provenance)

Reclaimed Material, Certificate

Emergent Structures

Goes to emergent with final product w/ certificate of provenance

Certificate, Product

Emergent Structures

Trades certificate of provenance for RE:PURPOSE SAVANNAH tag

Product, Certificate, Tag

Emergent Structures

Maker sells product to consumer directly Maker sells product to retailer w/ tag and educational materials Customer buys product w/ tag and goes home with

35

Maker Product, Tag

Maker, Retailer

SCAD

SAVANNAH COLLEGE OF ART AND DESIGN


Short Term & Long Term Strategic Vision M+N Model

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SAVANNAH COLLEGE OF ART AND DESIGN


Proposal #2 Events.

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SHAPE SAVANNAH

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SCAD

SAVANNAH COLLEGE OF ART AND DESIGN


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Design Criteria. Brief: If you could design a product that captures the essence of Savannah what would that be?

Phase 1 - Capture: Capture something unique of Savannah that inspires you (by a photo, video, drawing, recording, object) Phase 2 (Wednesday, 20) - Conceptualize: Conceptualize two designs for a product that embodies your perception based on what you capture in Phase 1. If you could gift someone a product that represents that essence of Savannah how would that look? Consider the historical value of natural beauty and the spirit of the community. Phase 3 (Saturday, Feb 23)- Idea Selection: Idea presentation: participants will have feedback from the judges and final selection of 3 finalists to go to Phase 4. Phase 4 - (March 2nd) Celebration of the Finalists: Phase 4 event at the Lumberyard, the 3 finalists have the opportunity to make their prototype in a live session with material donated by Emergent Structures. (Celebration of the finalist) Phase 5- Earth Day Market: The final stage, the winner gets to build their product with professional mentors to sell at the Earth Day Market.

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Rules. Judging criteria: Compelling Narrative: How compelling and powerful is the presentation? How effective is the storytelling? Does each major and team member have a strong voice and impact? Wow Factor: How novel and unique is the idea? Does a similar product already exist in the world today? How will you go above and beyond in your presentation (posters, handouts, physical prototypes, etc)? Deliverables: -

Basic sketches for each idea

-

Hand made the prototype(s) with eco-friendly materials (optional, not required)

-

Final product made by reclaimed materials

-

Name and description of the product

Process: Concept sketches, ideations, 3d modeling Considered the final product will be built with reclaimed materials (wood, metals, any found object that can be reused) wood will be donated by Emergent Structures for the final product Size: 10 inches x 10 inches max 1 - 3 people per team max In partnership with Emergent Structures, Maven Makers, Boulle Winners: Get opportunity to showcase and make products with professional mentors and potentially sell products at Earth Day market

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Timeline.

RECLAIMED MATERIAL COMPETITION SHAPE SAVANNAH

Thursday 14th- Wednesday 20th: Design posters, press release Wednesday 20th: Introduce the competition/brief Wednesday 20th to Saturday 23rd: developed prototypes Saturday 23rd: Selecting 3 finalists/ feedback from Rodolfo Saturday 23rd- March 2nd: Developing the product for the lumberyard event March 2nd: Final! March 2nd- to earth day: build products for sale (Maven makers as a partner)

IF YOU COULD DESIGN A PRODUCT THAT CAPTURES THE ESSENCE OF SAVANNAH WHAT WOULD THAT BE? Design a product using reclaimed material that takes the shape of your Savannah. The competition for concept sketches will be judged on SATURDAY 23RD FEBRUARY by professional and crafters. WINNERS: Can win Handcrafted wood products form Boulle, as well as getting the opportunity to showcase your work with mentoring advice from experts and potentially sell products at Earth Day Market.

Location. Wednesday 20th: Gulfstream (same room as a workshop, no need to book room) Saturday 23rd: Gulfstream (book a room) 2nd March: Lumberyard

Historic heart pine and reclaimed materials will be sponsored by EMERGENT STRUCTURES.

Join Wednesday Evening Workshop with Rodolpho Guttierrez from Boulle (Brazil) briefing and more competition details.

WEDNESDAY, FEB 20 GULFSTREAM CENTER OF DESIGN 7:00PM | ROOM 139

Rodolpho Guttierrez--Boulle For more information email: izunig20@student.scad.edu or rstryd20@student.scad.edu

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Framework. SHAPE SAVANNAH

If you could design a product that captures the essence of savannah what would that be?

What

Before

During

After

Focus

Prepare

Test

Evaluate

A competition to connect creative minds with

Location: Gulfstream Center of design, Lumberyard

Observe: Behavior around the materials

Analyse Data

reclaimed materials, to develop a product that

(Emergent Structures) Register comments and feedbacks

Point out useful feedbacks

Measurements:

Visualize modified parts of the solution

represents the spirit of the city of Savannah When: From February 20th to March 2nd. Consisting of five different ohases (capture, conceptualize, idea selection, celebration of

Tools: Reclaimed materials

the finalists, earth day market)

- How is the product communicating the essence of Savannah

Staff:

- 2 people for project Brief

- How many materials are they taking in

Our goal is to encourage artists to interact

- Judges (to be defined)

consideration

with reclaimed materials and at the same time,

- March 2nd: Every group member

- How many different approaches do they have to

communication the value of these through their art.

What would you change if you could prototype again

the materials Users and communities: SCAD Students Measuring tools: Deliverables Basic sketches for each idea Handmade prototypes with eco-friendly materials (optional) Final product made by reclaimed materials Name and description of the product 43

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SATURDAY IN THE YARD

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How would you describe Savannah in one word?

Concept Summary. “Saturday in the yard� was an event organized by Emergent Structures in which we as a class had the opportunity to collaborate. The primary goal of the event was to attract people to the Lumberyard* and also to communicate the value of reclaimed materials. During the event, there were few of Savannah makers who work with reclaimed materials selling their products in the atmosphere of live music on the background. Our participation consisted of a stand, in which we showcase the different ideas that we have been developing through the quarter, we wanted to present the approaches to the attendees to get feedback and impressions on the projects.

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Concept Procedure.

We engage with the participants by creating a quick activity in which we asked them to describe Savannah in one word and hang it on our tent, by doing so we were looking to build a conversation about what Savannah means to the community and the potential that reclaimed materials have to communicate that value. Overall, we were able to connect with several people and the attendance was meager which we think is normal for the first event of this type, and this also gave us points to reflect when developing the frameworks to future events and improve certain aspects mostly regarding the communication of the fact. Regarding our project, we did get valuable feedback to improve some of our ideas, especially the navigation map since participants were able to interact with the tool during the activity.

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Framework. SATURDAY IN THE YARD

Communicating the reclaimed material culture to the community

What

Before

During

After

Focus

Prepare

Test

Evaluate

The main goal of the event in general is to

Location: 2302 E Gwinnett St.

Present:

Identify the weaknesses and strengths of the event

Explain our different ideas to the attendees

in order to improve the concept for future events.

attract people to the lumberyard to interact with the reclaimed materials and understand

When: March 2nd, 12pm-8pm

the value of this.

Register comments and feedbacks on the ideas Tools: Posters, tent, table, foam, cords, markers,

The goal from out team in specific is to present

pins

Test the first prototype of the navigation map

the three solutions that we have been developing in order to get feedback, especially

Staff:

- 4 members for each of the three different

Measurements:

with the navigation map which is the tool that

in two hours periods.

- How many people were we able to reach?

most people will interact with in a future.

- What changes need to be make on the navigation

Users and communities: Savannah community

tool?

To create interaction with our stand we are

- What is people perception of Savannah?

going to invite the attendees to describe

Measuring tools:

Savannah in one word and share that with us.

Participation (attendees) Feedback on ideas Words that describe Savannah

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Poster Design.

RE: PURPOSE SA VA N N A H

#RepurposeSavannah Hashtag your reclaimed materials usage and be a part of the conversation!

Welcome to Saturday at the lumber! We are exploring sustainable practices in design! Our focus is on finding ways we can use and promote the usage of reclaimed and repurposed materials in Savannah! Our campaign involves the creative community and have ideated a couple projects that focus on different ways to implement this cause, always through the lense of repurposing materials.

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SAVANNAH COLLEGE OF ART AND DESIGN


FUTURE EVENTS

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SWOT Analysis.

Strengths

Weaknesses

Opportunities

Threats

- Educates the community

- Requires constant planning

- Develop it through cross sectors

- Amateurism might cause constant damage in machinery

- Generates connections

- Requires investment

- Use it in schools to educate people since early ages

- Creates conversation around reclaimed materials

- Growth might led to the need for

- No guarantee of constant participation

- Encourage creativity

more equipment - Communication channel for the reclaimed material business

- Participation condition by

- Minimum compensation in the - Reestablishing a creative

starting phase of events

available space or location of - Increase the frequency of the events.

the workshop

community - The competition becomes about profiting and loses focus on the educational part

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Social Lab Impact. This events encourage co creation and networking in the community

1. It allows the professional makers to mentor amateur participants and share knowledge. 2. Introducing markets and events outside of downtown Savannah, encouraging people to explore other communities and nature. 3. Educating locals and visitors about all the aspects of Savannah´s culture. 4. Reinforcing an existent creative network of people by creating communication channels. 5. Creating platforms in which the value of reclaim materials can be explore 6. Create a place for people who are interested in developing their creative and business skills.

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Framework. RE:PURPOSE FUTURE EVENTS Experiences

What

Before

During

After

Focus

Prepare

Test

Evaluate

Workshops to promote the reclaimed material

Location: 2302 E Gwinnett St. (Lumberyard)/ Ma-

Present:

- The use of different digital platforms to promote

culture as part of the experience of Savan-

ven Makers/ Workshop spaces

Observe how the participants interact with the

the workshops (such as Air Bnb experiences)

nah, and to get the tourists to create their own souvenirs instead of buying something plastic

materials. When: Depending on booking

from a souvenir shop. (Souvenir from Savannah made in Savannah with materials

Tools: Reclaimed materials and machinery to pro-

from Savannah)

cess them

As for the Savannah community, we want for

Staff: Professional makers to guide the particpants

- How to make the experience the most engaging Profitable for the workshop owners or companies

possible, by inviting different artist to teach the

organizing them

workshops.

Measurements:

- Creating special events in which musicians and

- How many people attend this event?

performers can also participate to make the

them to see this workshops as an alternative

experience unique.

activity to do in the city, and by reconnecting

Users and communities:

with the idea of making their own products also

Tourists and Savannah Community

encourage them to explore and reconnect with the community and nature.

- Growth of the event (tourist and community) - Is it serving as a platform to build conversation

Measuring Tools:

around the reclaimed material culture?

Attendance

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Framework. RE:PURPOSE FUTURE EVENTS Competition

What

Before

During

After

Focus

Prepare

Test

Evaluate

The competitions are events to motivate

Location:

Observe:

- Product deliverables

creative minds to make using reclaimed

SCAD, Maven Makers, Georgia Tech, Lumberyard

Behavior around the crafing and making using

materials and a platform where confidence

When: Twice a year

reclaimed materials

- Material usage and showing value of materials

can be built.

Tools: - Reclaimed materials donated by - Unique and innovative solutions

Emergent Structures

Competition participants interaction with materials

Competition will consist out of 6 phases.

- Tools to make finalist products

Judges feedback

Briefing challenge, conceptualize, idea

- Machinery

selection, judging of concepts, finalist

- Prizes

Measure:

training, making of products.

Staff:

- Competition facilitators

Are the competition participants benefiting by

- Finalist product solution feasibility and future

- Judges

gaining confidence in using reclaimed materials

business strategy

The goals is to encourage makers to use

- Training experts

reclaimed materials and learn how to do so

- Machiney Mentors

Are participants enjoying the competition experience

- Improve competition based on feedback to

responsibly. The competition must be a space

Users and communities:

where creatives can experiment and gain

Savannah local makers and hobbists, students

Is the competition serving as a platform to create

experience by working with reclaimed

Measuring Tools:

future businesses

materials.

Concepts

- Judges comments and feedback on results

maximize participants experience and knowledge

Sketches, renders

Is the competition encouraging participants to use

Prototyping

reclaimed materials

gaining of reclaimed materials

Receptivity Making skills DMGT740

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Framework. RE:PURPOSE FUTURE EVENTS Market spaces

What

Before

During

After

Focus

Prepare

Test

Evaluate

To continue building a space for makers in the

Location: 2302 E Gwinnett St. (Lumberyard)

Present: Different makers and their work done with

- Opportunities to connect the Lumberyard events

reclaimed materials.

to the downtown area through the Loop Savannah

reclaimed material community to interact with buyers while at the same time attract attention

When: Once a month

to the Lumberyard to improve the sales of the material from the deconstructions that

campaign and Bike Walk Savannah. Attract more vendors to create a bigger market

Tools: Advertisments, food and entertainment.

space.

- Are the events building conversation around the

Emergent is doing.

reclaimed material culture? Staff: Vendors, organizers, food staff, musicians

By hosting the event once a month the goal is

Measure: -How many people attending this event?

to increase the participation not only of

Users and communities:

attendees but also vendors and create a

Savannah Community

-Growth of the event (vendors and community)

Measuring Tools:

-Increase in material sales

strong market space outside of the common visual bubble of Downtown Savannah.

Participation At the same time, this can collaborate with

Attendance

promoting the Lumberyard as the sustainable center that Emergent is aiming to create. Eventually, the workshop spaces and open areas can be adequated for more visitors and different activities 55

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Framework. RE:PURPOSE FUTURE EVENTS Workshops and Training Events

What

Before

During

After

Focus

Prepare

Test

Evaluate

Workshops and training events to create a

Location: Savannah Creative Community, Make

Observe:

- Gather feedback and comments on events

knowledge exchange platform for makers and

Savannah, Market Space, 1000 Cups

Behavior around the knowledge exchanging

entrepreneurs to expand their skills and share experiences.

Workshop and event comments and feedbacks

- Analyse what can be change to the events to

When: Quarterly gathering

reach goal of knowledge exchange better Measure:

Consisting of different event structures,

Tools: Dependent on the workshop or event

including training of craftsmanship,

- Are the participants benifiting by gaining new skills

- Visualize modified parts of the solution

and making new connections?

entrepreneurial workshops, networking

Staff:

events and social events.

- Core team Event organization

- Improve events to satisfy attendees needs and - Are the events core around reclaimed materials?

enhance their experience

- Guest Speaker/ trainer Our goal is to encourage makers and

- Event marketing team

entrepreneurs to interact and exchange

- Are event attendees connecting and sharing knowledges?

knowledge about reclaimed materials,

Users and communities:

craftmanship and artistic values.

Savannah local makers and entrepreneurs Measuring Tools: Workshop attendance Attendees feedback Collaboration networking Skills gained

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Proposal #3 Sustainable Guide Map.

Image from: https://unsplash.com/photos/lRssALOk1fU

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Concept Summary.

Savannah Sustainable Guide Map is a printable and digital resource guide that mapping all actors in the Savannah Reclaimed Material Ecosystem. The aim of the concept is to fill communication gaps and cultivate the collaborations between actors. New actors can be added on the map to participate in architectural preservation, deconstruction, or repurpose reclaimed materials. Users are able to find location-based tangible and intangible resources or donate their resources to nearby actors through the map. The sustainable guide map will serve RE: PURPOSE SAVANNAH to educate the public and instruct them to take actions by learning preservation, purchasing certified products, deconstruction, and craft training programs.

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Target Users. A.Visitor: To find local events; Purchase souvenirs made out of reclaimed wood; Visit historic architectures B. Emergent Structure: have reclaimed/certified materials

- Goal: Find labor to deconstruct; find buyers & online selling; fundraising; emergent trees

- Pain points: Lack of labor; Demolition

C. HSF

- Goal: Find buildings to preserve; Educate the public to preserve historic buildings; fundraising

- Pain points: Lack of fund to preserve; Limited channels to educate

D. Material Buyer:

- Goal: Purchase reclaimed materials/salvage; Gain more profit by using reclaimed materials;

Partner with retail stores to sell products; Attract more youngers to Training Programs

E. Product seller:

- Goal: Sell more products; attract more visitors; find highly profitable products

F. Designer & Artist:

- Goals: Purchase reclaimed materials/salvage; Gain more profit by using reclaimed materials; Partner with retail stores to sell products; Attract more youngers to Training Programs; Find workshop and training programs to make products out of reclaimed materials

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Sustainable Guide Map Icons.

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Relationship Map.

Site Map.

Initial Champion Relationship Map Welcome Page

U PROD

CT BUYER

Home - Ÿap - Filte˜ - Search Ba˜ - Our Champion - Doiload PDF

TERIAL BUYER MA

M

Maven Maker Retail Stores

Artists

City of Savannah

Southern Pine

About

- Introduction - Hoi It Worxn - Hoi to get involved

Get Involved

Repurpose Savannah

Volunteer

Our Champion

Donate

Our 1eam

Be a Champion

Form

Footer

FFICIALS O

Tours

Xcel

- Introduction - Dat| - Imag| -

Endorsement

L SUPP L IE R

VA ESER TION PR

Emergent Structure

Market Place

RIA ATE

Events

Events Workshop Souvenirs

Visitor

- Contact ³n - FA­ - Social Ÿediª - ¸eisletters

Historical Savannah Foundation

Designers Volunteers

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Wireframe.

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Paper Prototype + User Testing.

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Paper Prototype + User Testing.

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UI Design. By using filter to set goals, users are able to find the right actors to connect on the navigation map.

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Interface.

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Print Version.

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SWOT Analysis.

Strengths

Weaknesses

Opportunities

Threats

- Bridge the communication gap

- Frequently update

- Online marketplace to exchange products

- Price competition

- Specialize in local sustainability

- Lack of financial support for physical deliverables

- Encourage tourists to share local experience

- The trend of using reclaimed materials encourages

- Flexibility to add missing actors

or the maintenance of the website

- Duplicate the framework for other cities

reuse instead of preserving

- Visualize all actors

- Lack of reputation among actors

- Easy to find the right actors

- Lack of education for the value of using the tool

- Encourage actors to share historical stories

- Latest or potential actors could be ignored as time

- Google Map

changes

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Social Lab Impact.

New communication platform

Preserve the historical and cultural elements for society

Increase potential benefit for actors

This map enhances sustainable consciousness in community

Prevent salvage and reclaimed materials from the landfill

Raise the awareness of using reclaimed materials; Improve the confidence and competence of designing and using reclaimed materials

Build more connections between various actors; Increase sustainable consciousness among users and enhance a more sustainable branding for the city; Increase trust and collaboration.

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Proposal #4 #LoopSAV

Image from: http://www.bikabout.com/savannah

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Concept Summary.

During our primary research, actors in Savannah mentioned the possibility of utilizing the ‘bike-walk campaign.’ We recognized that encouraging reclaimed materials for creative usage as well as the biking would be of benefit. To begin, we thought of a campaign that would interact with local businesses that collaborated with repurposed furniture and map their locations in Savannah. This idea was presented to the actors we invited to our second co-creative session, and lead us to understand the restraints we might encounter. Upon group meetings and reflection our idea was further focused and reframed. Although we support and encourage the ‘bike-walk campaign’, our team needed to focus on sparking the sustainability conversation in Savannah and step away from the logistics of biking in town.

Image from: http://www.charlottemagazine.com/Five-reasons-to-getaway-to-Savannah-this-Spring/

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Concept Procedure. In this map, we would also identify the optimal route to get to these places in Savannah and endorse participants for supporting these local businesses and biking and or walking in Savannah. This would be called #LoopSAV, and the experience could be tagged at any of the identified spots.

•Offer a “story loop” (bike route) that indicates local

•By using one of current bike routes created by

•This campaign partners with local businesses that

•Socially motivated bikers who are interested in

retailers/locations using repurposed materials.

Savannah Bicycle Campaign.

have the same value with #LoopSAV.

exploring hidden values in Savannah will be able to experience and appreciate the beauty of reclaimed material during the ride.

Image from: https://sproutsocial.com/insights/instagram-geotag/

Image from: http://bicyclecampaign.org/routes/

Image from: https://www.visitsavannah.com/list/8-reasons-to-visit-savannah-2018

Image from: https://sproutsocial.com/insights/instagram-geotag/

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Concept Procedure.

Foundry Coffee Pub

Image from: https://thefounderycoffeepub.org/new-page-16

Perc

Image from: https://perccoffee.com/

Revolution Yoga

Image from: https://www.revolutionyogastudio.com/

Whole Foods

Image from: http://www.southernmamas.com/2013/win-a-custom-built-whole-foodsmarket-savannah-table-at-greenhouse-grand-opening-oct-6-savannah/

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Iteration. Image from: https://bicyclecampaign.org/event/mountain-film-savannah-bike-ride-and-walk/

After our second co-creation session with involved stakeholders, our team has a common opinion about the “bike” campaign. It might exclude other possible participants who are willing to be involved. Even though the idea of #LoopSav has many potentials in the long term to cultivate green and sustainable culture on local level by keeping a historic value of repurposed materials, the execution will be difficult within our limited time frame.

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We found out that even though the City of Savannah put many efforts in making solid bike trails with plans, but the infrastructure is not fully ready. Also, the reasoning behind “biking” is not compensated enough to cover a relatively small amount of potential users who are bikers living in Savannah or tourists who are willing to enjoy Savannah during biking experience. Due to the nature of the campaign itself, it is hard to forecast about its success from the beginning, and we want to embrace more opportunities as much as we can by opening up to pedestrians: ordinary people. Additionally, accessibility and security can be one of the risk factors that this campaign has regarding the activity of “biking.” Based on stakeholders’ suggestions and internal discussion we decided to leave the idea about providing a bike trail but maintain the idea of a campaign to catch people’s attention about reclaimed wood and play as an overarching umbrella to raise awareness of people and being a triggering touch point to our other resources.

Image from: http://bicyclecampaign.org/what-we-do/

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Framework. #LoopSAV Prototype Framework Plan for the event on March 2nd

What

Before

During

After

Focus

Prepare

Test

Evaluate

Promote the campaign #LoopSAV to people

Location: Saturday in the Yard (Lumberyard event)

Observe:

Analyze Data:

Possibility of creating a small community for social-

- Frequency of bike ride from each response

izing this campaign

(How often do you ride?)

Ask:

- Favorite routes

and interact with participants to see if this idea is viable and feasible with commitments from

When: 2nd March, 2019

local businesses. Share what #LoopSAV mentions over social

Tools: Map, Sticky notes, Color pens, etc.

network channelsLook for potential partnerships/ stakeholders.

- How is your daily bike route? - How far you can travel riding a bike?

- Lists of location where visited

Creatives, Woodworkers, Bikers, Environmentally

Measure:

- Visualize modified parts of the solution:

and socially conscious individuals

- Collect individual bikers’ routes)

Observe the reaction of popularity on the SNS feed

Measuring Tools:

- Collect spots that have reclaimed materials /

- What would you change if you could prototype

Defined spots with minimal information, Idea about

stories and experiences of the object

again?

- Hand out our bike route with indicated spots (Build

- Would considerably determine the facts based on

bike wrecks?)

the feasibility and popularity which can be expected

Users and communities:

how to make people motivated (reward, inspiration)

more positive reactions from the solution?

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SWOT Analysis.

Strengths

Weaknesses

Opportunities

Threats

- Generates Demand

- More Work

- Identify and Connect

- Manipulate/Exploit

- Educates Community about the Value

- Requires Trust

- Increase Demand

- Competitive Pricing

- Strengthens Relationships

- No Guarantee

- Leverage Trends

- Misinterpretation

- Trust

- Missing Retail Connections

- Generate Income

- Quality Standards

- Transparency

- Slow Development

- Archetype for Reclaimed

- Retains Individual Integrity

Economy Preserve Skills

- Improved Quality Perception - Little Financial Investment

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Social Lab Impact.

Positive social enhancement

Nurture Savannah’s sustainability scene

Sustainable business solutions

This campaign fosters the value of resilience in community Encourage repurposed material

Enhancing a competitiveness of the city with sustainable brand equity

Promote people to support local businesses giving them a chance to win the campaign

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Secondary Research

Primary Research

Key Insights

Ideation

Iteration

Sourcing and Connecting with Reclaimed Materials

Creating the database from the feedbacks of what people think of our studies

Summarization and prevision of mainstream to our project proposal

bringing our rigid and precise ideas of general ideation in multiple proposals

Concepts, Prototypes, and Find concept

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Social Design Pathway.

SOCIAL DESIGN PATHWAYS

FINAL GOAL: MAKING SAVANNAH A MODEL FOR RECLAIMED MATERIAL USAGE

What is the Pathway Social Design Map used for? The Pathways’ in Social Design map is used to situate a project or a company’s social impact in society. When finding and executing design solutions, it is often easy to become isolated and unaware of other

SYSTEM DESIGN RE:PURPOSE SAVANNAH

components in your ecosystem, which is why this map becomes a good measuring tool to ensure the

ECO SYSTEM ACTORS

intentions of the solution are aligned with the social needs of society.

EVENTS, ENDORSMENTS, NAVIGATION MAP

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Our Experience.

In our case, we viewed this map twice in our process. The first time was to understand the possibilities and consequences our design solutions might have. The second time was to measure and analyze the potential impact the design solutions we came up with could have. We were happy to see that our solutions are following the right pathway on the map. As indicated on the map, there are multiple areas in which we currently fall under, however, if all the components in our solution work together we would meet the ideal criteria that it takes for responsible

W E A R E PA RT O F I T .

social impact to happen.

Moving forward, the focus of our design solution is to expand the range of experiences into the cross-sector as well as cultural engagement. The idea is that if we are able to be fall under that criteria, the solutions will stimulate positive behavior change in our social ecosystem. S A V A N N A H

C O L L E G E

O F

A R T

A N D

D E S I G N

|

W I N T E R

2 0 1 9

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Closing Statement.

It is with gratitude and excitement that we share this book with you. What we’ve been able to accomplish in these 10 weeks is just the beginning, and we hope that our work will inspire you to continue shaping Savannah’s resilient future for the entire community. Ignite excitement with more events like those we’ve documented, engage with the community through our navigation map, and champion reclaimed materials with the certification process we’ve helped envision. All of these concepts are part of the larger RE:PURPOSE SAVANNAH campaign, and each of them is a vehicle for education and preserving Savannah’s history for generations to come. Savannah, with all its quirks and character, is a city worth taking care of and preserving for a long and prosperous future. That future is in your hands now. Stay gold, Ponyboy.

Image from: https://unsplash.com/photos/nVqNmnAWz3A

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Appendix. Pictures

First denailing at the lumberyard 19 Jan 2019 Volunteered denailing activity 08 Feb 2019

Conventional all-hands meeting 20 Jan 2019

Second presentation with stakeholders 19 Feb 2019 Volunteered Tybee beach clean up 03 Mar 2019

First presentation with stakeholders 31 Jan 2019

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Appendix. Videos

SCAD DMGT740 Sustainable Practices in Design: De-nailing

SCAD DMGT740 Sustainable Practices in Design 3x3x3 around the community of East Savannah

SCAD DMGT740 Sustainable Practices in Design First Presentation Trailer

Shape Savannah Competition

Shape Savannah Competition

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References. Airbnb Experiences Airbnb Experiences. (n.d.). Retrieved from https://www.airbnb.com/s/experiences?refinement_paths[]=/experiences/KG/Tag:458 Recycle Material workshop: https://www.airbnb.com/experiences/61947?source=wl Plastic Fishing: https://www.airbnb.com/experiences/44548?source=wl Tour of Ponyride: A Hub for Makers: https://www.airbnb.com/experiences/206756?source=wl Boulle Boulle. (n.d.). About - Have you ever thought about having something unique?. Retrieved from https://boulle.com.br/?lang=en Brick + Board Brick Board. (n.d.). Retrieved from http://www.brickandboard.com/ Details Details Deconstruction. (n.d.). Retrieved from http://www.details.org/

Planet Reuse PlanetReuse. (n.d.). Reused and Reclaimed Building Materials Marketplace. Retrieved from https://planetreuse.com/ Ponyride Ponyride. (n.d.). Retrieved from https://www.ponyride.org/ Reclaimed Bricks Reclaimed Bricks.com. (n.d.). Retrieved from https://www.reclaimedbricks.com/ Reuse and Recycling Opportunities and Demolition | US EPA Reuse and Recycling Opportunities and Demolition | US EPA. (2013). US EPA. Retrieved 21 Feb 2019, from https://www.epa.gov/large-scale-residential-demolition/reuse-and-recycling-opportunities-and-demolition - https://unsplash.com/ - http://emergentstructures.org/ - https://material.io/tools/icons/?style=baseline - http://www.designethos.org/

Habitat Savannah Solution, T. S. (n.d.). Coastal Empire Habitat for Humanity. Retrieved from http://www.habitatsavannah.org/

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Profile for Alan Liu

Repurpose Savannah  

Sustainable Practices in Design | SCAD | Winter 2019

Repurpose Savannah  

Sustainable Practices in Design | SCAD | Winter 2019

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