5 Easy Steps for How to Sell Private Label Eyeshadow Palette Are you an owner of a private eyeshadow label? If yes, then all you should know about the tips and techniques of selling your unique and amazing eyeshadows to the customers. In the Private label cosmetics business; makeup, skincare products, and all the beauty products made by a manufacturer but sold under your own brand. This permits salon owners, estheticians, online sellers, and others to create a beauty label without investing in formulating, testing, and production.