Identifying Social Influncers: The Clean Beauty Blog

Alaina Stern Social Media Marketing Prof. Tyra Burton Take home Test Part 2

 This blog is based on a philosophy the blogger calls it the ‘clean

beauty blog ethos’. This establishes a culture of “‘mostly’ approaching clean products; mostly clean, for most of the body, most of the time.” 

Clean beauty writer with news & reviews of clean, green, natural & organic makeup & skincare products without the parabens, without the fillers, and without the synthetic chemicals.

CLEAN BEAUTY BLOG IS CONSIDERED BECAUSE THE BLOGGER HAS A CLEAR

A AN INFLUENCER

& CONSISTENT

MESSAGE ACROSS MULTIPLE SOCIAL MEDIA PLATFORMS. 

The Clean Beauty Blog has a dedicated following of over 100,000 Tumblr followers and 7,773 Facebook fans With twitter standing in at 1,938 followers  And Pintrest coming in at 866 followers 

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All featured products reviewed are purchased by the blogger, unless otherwise disclosed. Reviews are unbiased and unpaid for, so it only consists of post reviews of products that she has used and that likes This gives the blog a positive overall tone  Establishes a bond between the blogger and readers 

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The blog features products ranging from health food shops to luxury cosmetics and skincare, and includes news, reviews, how-to’s and trend spotting. 

Across all platforms the broad nature of ‘mostly’ leaves room for expansion of the image capturing a wide variety of followers

AFTER EXAMINING FLOWER COSMETICS AND UNDERSTANDING THE BRAND IMAGE; THE SEARCH FOR AN ONLINE INFLUENCER BEGAN. 

After reviewing several blogs on makeup and fashion and combining my own personal taste I realized I needed to find a blog that is more than just bargain-buys and how-to’s. 

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I picked thecleanbeautyblog because it embodies a philosophy that is comparable to the spokesperson for flowerbeauty – Drew Barrymore

Drew Barrymore is a very successful and world renowned actress. Drew started her career in early childhood and since then has grown to become an icon of class and sophistication. 

Thecleanbeautyblog was chosen as a good influencer because of the similarities between the philosophy of the blogger and that of the celebrity spokesperson for flowerbeauty

“IT’S ABOUT MAKEUP AND SKINCARE THAT IS GOOD FOR YOU, GOOD FOR YOUR HEALTH, AND GOOD FOR THE ENVIRONMENT.” 

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The Clean Beauty Blog was created to fill a gap in the beauty blogosphere, fusing wholesome ethos of wellness blogs and natural & organic beauty sites with the sophistication, style and trend-based focus of conventional beauty websites and magazines.  Whole Foods motto is — Whole Foods, Whole People, Whole Planet — emphasizes their vision and reaches far beyond just being a food retailer. They measure success in fulfilling our vision by customer satisfaction, team member happiness and excellence, return on capital investment, improvement in the state of the environment and local and larger community support.

Whole Foods could use thecleanbeautyblog’s influence and network following as leverage to connect with a different market by endorsing and featuring the blog on their own social media platforms.

BY PARTNERING UP AND USING ONLINE INFLUENCERS BOTH COMPANIES AND BLOGGERS SHOULD MUTUALLY BENEFIT. 

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Both the blogger and the company will increase there exposure by sharing and connecting their virtual networks

Of course the blogger will receive free products and in return will drive conversations about our brand If relationship is still beneficial on a long-term basis monetary rewards will be implicated.

Along with the blogger receiving unique experiences and perhaps fifteen minutes of fame the company is rewarded with a brand connection that will establish reputable reputation and a level of trust that alone could not be achieved.

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