The Five-Step Approach to Nail Cross-Channel Customer Experience
Cross-channel customer experience around businesses is quite siloed in this digitally dominant era. These silos not only limit cross-engagement opportunities but also badly affect the customer experience. And, as marketing channels continue to grow, it is becoming even more challenging to conquer customer delight. But, doesn’t that sound ironic in a world where the internet is reduced to a perpetual global village?
83% of consumers state that the ability to move from one channel to another is desirable, but only 50% of businesses support such cross-channel interactions– Genesys