7 Ways to Optimize Mobile eCommerce Experience for Your Magento Store
An average person spends 3 hours and 10 minutes on their mobile device. That is precisely the time any eCommerce business gets to interact with their consumers, which is way more than any brick-and-mortar store would ever get. That is one big opportunity at hand that businesses let slip through their fingers.
A study says that the mobile eCommerce business has the highest shopping cart abandonment rate, i.e., 85.65%– Barilliance
Although your eCommerce development efforts are optimized for the desktop version, the same is not always valid for mobile commerce, which is “a retail outlet in your customer’s pocket.”
Thus, optimizing for eCommerce is not enough! The thing is, mCommerce is a progression to eCommerce that needs to be perfected too, like what Catbird did.