4 Brands, 1 Common Belief — Good eCommerce Experience = Increased Customers
“Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans.”–Ken Blanchard
Customers buy based on the experience they have with your brand. In today’s dynamic world of eCommerce, where brands and marketplaces are racing to grab consumer attention, building brand loyalty, and making the brand stand out is a persistent exercise for eCommerce players.
CxOs acknowledge the fact that offering a seamless experience steers customer expectations, builds brand perceptions, and can make or break a business. 89% of customers will switch to a competitor if your brand doesn’t provide the customer experience they expect.