Amanav - Battleground Cryptid

GRADUATION PROJECT VISUAL COMMUNICATION (BACHELOR OF DESIGN)

Vol. 1 of 1

Project Title:

Board Game On Indian Cryptids

Name:

Akshita Ghildiyal Project Mentor:

Sambit K Pradhan

2022

The Graduation Project Evaluation Jury recommends AKSHITA GHILDIYAL from Visual Communication for the Bachelor’s Graduation Degree of Unitedworld Institute of Design, Karnavati University, Gandhinagar, India herewith, for the project titled Board Game On Indian Cryptids. The project is complete in every aspect in accordance to the guidelines set by the institution.

Chairperson

Members

Signature

Name

Organization

Signature

Name

Organization

Signature

Name

Organization

Signature

Name

Organization

*Subsequent remarks regarding fulfilling the requirements

COPYRIGHT © 2022

Student document publication, meant for private circulation only.

All rights reserved.

No part of this document will be reproduced or transmitted in any form or by any means including photocopying, xerography, photography and videography recording without written permission from the publisher, Akshita Ghildiyal and Unitedworld Institute of Design. All Illustrations and photographs in this document are Copyright © 2018 by respective people and organizations.

Written and designed by Akshita Ghildiyal, under the guidance of Sambit K Pradhan.

Printed digitally in Shree Vallabh Xerox, B-113/14, Pramukh Arcade, Reliance Chokdi, Gandhinagar -382421 20, May, 2022.

ORIGINALITY STATEMENT

COPYRIGHT STATEMENT

I hereby declare that this submission is my own work and it contains no full or substantial copy of previously published material, or it does not even contain substantial proportions of material which have been accepted for the award of any other degree or diploma of any other educational institution, except where due acknowledgment is made in this degree project. Moreover I also declare that none of the concepts are borrowed or copied without due acknowledgment. I further declare that the intellectual content of this degree project is the product of my own work, except to the extent that assistance from others in the project’s design and conception or in style, presentation and linguistic expression is acknowledged.

This degree project (or part of it) was not and will not be submitted as assessed work in any other academic course.

I hereby grant the Unitedworld Institute of Design the right to archive and to make available my degree project/thesis/dissertation in whole or in part in the Institutes’s Knowledge Management Centre in all forms of media, now or hereafter known, subject to the provisions of the Copyright Act. I have neither used any substantial portions of copyright material in any document nor have I obtained permission to use copyright material.

Student Name in Full: Signature: Date:

Student Name in Full: Date:

ACKNOWLEDGMENT

I would like to express my gratitude to the UnitedWorld Institute of Design for being the foundation of exposure and constant learning.

I would also like to thank my mentor, Prof Sambit K Pradhan for guiding me throughout this project and Prof Lolita Dutta for her guidance and encouragement.

A special thanks to my friends who helped me a lot during game trials Anshu R Shukla and Nilay Neeraj Prasad. I also thank my other faculty Prof. Hardik Pancholi for giving inputs during my character designing stage.

Thankful to the workshop faculty for helping me create game counters. I would also like to thank my family and classmates for their honest feedbacks and support. Thanks to Mansa, Jainesh, Parth, for giving me feedbacks and helping me mentally throughout my design project.

PREFACE

As a part of UID curriculum all final year students are required to undertake a graduation project which is a full scale design project either in the industry or a personal project pursued in the college seeking guidance from the faculty.

We are given a duration of 5 months for the completion of the Graduation Project.

The student is expected to work in the form of phases, There are 5 phases in total, Phase 1 includes the choice of a subject and research regarding the subject. Phase 2 is the ideation done after identifying certain design opportunities within the subject. Phase 3 includes the brainstorming, visualization and ideation of design. Phase 4 is the execution of the proposed design brief and lastly we have phase 5 where the student documents their entire process in the following form.

The student realizes their strengths and weaknesses throughout the project.

They are to make sure that the learning curve doesn’t flatten out. During the project a student is expected to put their best foot forward and complete all the phases successfully so as to gain an approval in the jury thereby granting us the Degree titled, B.Des. Visual Communication.

I have successfully finished my project and the document at the end of five months dealing with various challenges.

However, we as an entire class of batch 2018-22 have managed to get ourselves together and give it our best shot.

Contents Introduction About Overview Timeline

Research 02 06 08

Design Branding Identity Character Design Cards, Board And Counters Packaging Design Promotional Design

Beginning Subject Lenses Subject Representation Categorization

Ideation 10 12 14 24

Execution 56 60 69 88 98

Game Mockups

Deliverable Options Deliverable Study Project Mapping

34 38 48

Credits 106 110

Bibliography

112

Graduation Project 2022

1

Introduction About UID

UID was founded in 2012 as a constituent college of the KU. The institute aims to create globally sought-after professionals who can exhibit their creativity and trigger novel trends. UID offers a diverse range of UG and PG courses in the area of art and design. Among the top institutes in India, UID was founded to outclass the top design colleges in India with its state-of-the-art labs and hands on creative learning.

It seeks to create trendsetters and ideates who will lead the future of design schools in India. UID’s foundation is based on interdisciplinary learning and teaching focused on schools under UID. The institute provides guidance and training in a unique way and prepares students to understand that intrinsic values of design. UID provides the perfect ambience where an aspiring student of design can show his creatively.

Schools under UID -School of Visual Communication - School of Fashion Design - School of Lifestyle Accessory Design - School of Textile Design - School of Interior Design - School of Industrial design - School of Automobile and transportation

2

Akshita Ghildiyal.Visual Communication.UID

Ignite your ambitions.

Graduation Project 2022

3

About Me An artist and now a visual communicator as well, started with just drawing random cartoon figures to now understanding the importance of visuals as an graphic designer.

Spend nineteen years in Dehradun city and it taught me a lot but the sudden shift to Gujarat made me realize my interests in observing people, visiting local markets and learning about local crafts. Always looking for new opportunities to explore my interests in design.

I believe that graphic design is not only about communicating but also about making people think, making them observe the tiny details through your design.

Design is the hidden curiosity which strikes only when one starts to question the obvious.

4

Akshita Ghildiyal.Visual Communication.UID

About Mentor Sambit Kumar Pradhan is an architect who studied Lifestyle Accessory Design for his masters from the National Institute of Design, Ahmedabad. Even though his formal education is largely in the industrial and spatial design domain, he has always had a keen interest in communication design and over the past 12 years he has worked as a communications content writer and editor, screen and stage actor, has written and co-written lyrics, dialogues and scripts for short films and has worked as a voice artist. As a design educator he covers a diverse range of subjects- space, forms, structures, design process, user experience design, lateral thinking, storytelling, experiential design, prints, culture studies, theatre, films etc. He believes that key to good design is empathy and the ability to simultaneously cater to the specifics as well as their larger enveloping context(s). He hopes to one day publish at least one book pertaining to design education in India and an illustrated book of his Hindustaani-English poetry.

Graduation Project 2022

5

Overview About The Project Amanav - Battleground Cryptid game is based on Indian cryptids and their believers. Project started with study of urban legends and after research and ideation, it shaped into a board game for early teenagers and adults.

Amanav is a two player game that has a potential to be a four or six player game as well.

Cryptids are famous for their mysterious and spooky nature. Such creatures like to hide in the dark but when seen by an uninvited person they can be really dangerous. Cryptids are not linked to any mythology or any certain event happened in the history, they just survive on the spooky tales spread by their believers.

Cryptids have supernatural powers that are used by them either to hunt for food or to scare humans out of their territory.

Keywords Spooky Dark Habitat Hunt Hidden Fight Survive Midnight

6

Akshita Ghildiyal.Visual Communication.UID

Synopsis

People have always been curious about things which are unknown to them. So, their curiosity automatically drives them to watch, listen or talk about the content related to urban legends. Such information need not come from a reliable source it can just be rumor and people will still listen to it. Amanav gives people an opportunity be a cryptid and think like it to survive the game. Player can choose from any of the six cryptids introduced in the game.

Purpose behind this game is to have a strategy and luck based game that can have multiple ways to win.

Secondary purpose is to unfold the conversation of old folktales on Indian cryprids.

Aim

After understanding the whole process of research and ideation, not so explored area of work was found. This area demanded content that is from the point of view of the cryptids. During the early ideation stage aim was to make illustrated book that has a 5 min game included. This idea after the study of game design turned into a full board game design on Indian cryptids and its believers.

Research Method

Research was done in three stages first the primary research that included collection of basic information and answering a few project related questions. Second stage included collection of reliable sources of information (books, research papers, articles). For the third stage cryptids were categorized into different groups depending on their nature and similarities.

Final Deliverable

Board game for early teenagers and adults, which is based on Indian cryptids. This game is fun because it can be played in multiple ways, you can choose your winning strategy (out of 3 options), your cryptid (out of 6 options).

The USP of the game is that it requires you to think and strategies how you can use your cryptid powers, addition to that game time is of just 18-30 mins.

Graduation Project 2022

7

Timeline Research Jan

8

Akshita Ghildiyal.Visual Communication.UID

Ideation Feb

Design Mar

Execution Apr

May

Graduation Project 2022

9

Research Beginning

Research for this project began with collecting all the questions related to urban legends and trying to find the answers to them. Urban legends are just stories, no facts so finding reliable sources of information was a task.

The purpose of doing research was to understand urban legends and how they are linked with one another (eg- The Himalayan Yeti is very similar to American Bigfoot legend).

Legends were collected and listed in different categories as per their qualities and habitats in the research. Legends are found everywhere but the key to their existence has been really fascinating throughout history. Their presence can be traced throughout history but somehow they still manage to stay hidden.

Here are a few questions and their answers that helped me get a clear idea about Urban legends

10

Akshita Ghildiyal.Visual Communication.UID

About urban legends

Contemporary/modern urban legends (ULs) are widely circulated, unauthenticated narrative accounts of rare or bizarre events that convey warnings or cautionary advisements. Accordingly, ULs typically contain sensational/ dramatic content intended to prompt strong emotional reactions within recipients (i.e., horror, shock, revulsion, and humor). The study of ULs is important academically because they represent enduring social narratives, which reach wide audiences and potentially influence significant numbers of people. Indeed, many receivers incorrectly believe that ULs contain factual material. A commonly cited example is the apocryphal tale that mature alligators, flushed down the toilet as hatchlings, now inhabit sewers and pose a threat to urban dwellers.

Why are urban legends important?

Most ULs tend to offer a moral lesson. The lessons don’t necessarily have to be of the deep, meaning-of-life.

Legends need to make cultural sense. It’s a lack of information coupled with these fears that tends to give rise to new legends. When demand exceeds supply, people will fill in the gaps with their own information they’ll just make it up. But ULs aren’t all serious life lessons and conspiracy theories, experts say, with the scariest, most plausible ones often framed as funny stories. Those stories can spread like wildfire in today’s Internet world, but they’ve been part of human culture as long as there has been culture.

How are urban legends born?

They aren’t easily verifiable, by nature. Usually passed on by word of mouth or, they often invoke the famous “it happened to friend of a friend” clause that makes finding the original source of the story virtually impossible.

The definition of an UL, is “a strong basic story-appeal, a foundation in actual belief, and a meaningful message or ‘moral.’”

Three pillars of foundation

• Strong basic story (appearance) • A foundation in actual belief • Meaningful message or moral (not necessary every-time)

Legends in history

An UL, myth, or tale is a modern genre of folklore. It often consists of fictional stories associated with the macabre, superstitions, ghosts, demons, cryptids, extraterrestrials, creepypasta, and other fear generating narrative elements.

ULs are often rooted in local history and popular culture.

Folklore and folktale

Whereas myth has at its core the origins of a people and is often sacred, folklore is a collection of fictional tales about people or animals. Superstitions and unfounded beliefs are important elements in the folklore tradition. Both myths and folklore were originally circulated orally.

Folktales describe how the main character copes with the events of everyday life, and the tale may involve crisis or conflict. These stories may teach people how to cope with life (or dying) and also have themes common among cultures worldwide. The study of folklore is called folklorists.

Graduation Project 2022

11

Subject Lenses Urban legends can been seen through different lenses and their existence is not scientifically proven so they have many theories surrounding them. Every lens has its own story or proof of the existence of urban legends throughout history. Here are the following lenses which helped me understand Urban legends better.

Region

12

Akshita Ghildiyal.Visual Communication.UID

Pop-culture

Religion

Parapsychology

Non-Religious Theories

Region

At a social level, ULs become resistant to abjuration and persist because of regular retelling. Declarations within ULs, stating that there is a risk attached to recipients failing to pass their content on, serve also to facilitate cultural propagation. Correspondingly, over time, ULs become part of social record, occupy societal awareness and form part of public consciousness. Hence, ULs are readily available and frequently encountered. Furthermore, despite refutation and counter-evidence, ULs periodically re-surface. This is particularly true in contemporary society, where email and social media ensure that ULs circulate indefinitely.

Within this self-perpetuating process, narratives evolve and adapt to accommodate contradictory evidence.

Urban legends possess other important features.

Particularly, themes remain somewhat constant, whilst precise details vary and adapt. A classic example of this is the existence of campus legends. These are generic stories, which adjust to the characteristics of particular educational institutions. These modifications in surface structure ensure that ULs remain relevant, coherent and significant.

Pop-Culture

ULs have been an important part of pop-culture because of its mysterious and spooky nature. Audience’s curiosity to know more about such creatures has been the key of constant demand of such content in movies as well as in other medias. Few examples of such content is shown in the subject representation section.

Religion

Many folklorists argue that the more gruesome legends embody basic human fears, providing a cautionary note or moral lesson telling us how to protect ourselves from danger. This plays an important part in religion where sometimes believers are told some scary story about a creature/ghost/place/object who had done a sin or was cursed because of its wrong doings. The ULs becomes the bad guys or an example of a punishment given by the god.

Parapsychology

Urban legends often circulate around very popular areas of paranormal activity. Many communities have one or more local haunted areas, of which stories abound. Often a legend follows these, which claims to explain the cause for the haunting.

ULs aren’t easily verifiable, by nature. Usually passed on by word of mouth or, they often invoke the famous “it happened to friend of a friend” clause that makes finding the original source of the story virtually impossible.

The definition of an UL, is “a strong basic story-appeal, a foundation in actual belief, and a meaningful message or ‘moral.’” There are equipments but through EVP recordings, or unusual measurements in the exact location however, these would not confirm the urban legend.

Non-Religious Theories (Science)

Most urban legends tend to offer a moral lesson.

The lessons don’t necessarily have to be of the deep, meaning-of-life. Legends need to make cultural sense.

It’s a lack of information coupled with these fears that tends to give rise to new legends. When demand exceeds supply, people will fill in the gaps with their own information they’ll just make it up. But urban legends aren’t all serious life lessons and conspiracy theories, experts say, with the scariest, most plausible ones often framed as funny stories.

Those stories can spread like wildfire in today’s Internet world, but they’ve been part of human culture as long as there has been culture.

Graduation Project 2022

13

Subject Representation Urban legend has been really popular among humans for a very long time. They are mysterious, scary and people are always curious to know more about such creatures, so that they can protect/entertain/inform themselves and their families. The lack of information about such creatures sometimes helps humans to fill the void of supernatural incidents that can’t be explained otherwise.

Following are the visual representations of urban legends in Modern times.

Films

Digital And Board Games

Animated Films

Merchandises

Television Series

Paintings

Books

Illustrated Work

Miscellaneous

14

Akshita Ghildiyal.Visual Communication.UID

Films

Graduation Project 2022

15

Animated Films

16

Akshita Ghildiyal.Visual Communication.UID

Television Shows

Graduation Project 2022

17

Books

18

Akshita Ghildiyal.Visual Communication.UID

Games

Graduation Project 2022

19

Merchandises

20

Akshita Ghildiyal.Visual Communication.UID

Paintings

Graduation Project 2022

21

Illustrated Work

22

Akshita Ghildiyal.Visual Communication.UID

Miscellaneous

Graduation Project 2022

23

Categorization Urban Legends Of The World Legends are found in every corner of the world and they have different names, beliefs, origin stories, description and myths attached to them.

Following are the examples of the Urban Legends who are known to the humans.

Annabelle Area 51 Big foot (USA) Black Valga Black eyed children (6-16) Bloody Mary Boo Hag (African-American) Bogeyman (Scotland) Bunnyman (USA) Cadborosaurus (British Colombia) Makara Monopod Thanatch Crocotta Buru The tree of sun and moon Warewolfs

24

Akshita Ghildiyal.Visual Communication.UID

Abarimon Fu Lion Dog Sheesh Naag Yeti Unicorn The Watcher Kuchisake Robert The Doll Auckland Domain Witches La Llorona Tree Ghosts Polybius Peecha Pechi Three headed women Ban Jhakri The Odian Girl in the washroom Arya mill colony Naaleba Muhnochwa Chupakabra Dybbuk Goatman Golem of Vilna Hookman (USA) Kabandha Mermaid/Merman

Jinmenju Pishacha Griffin A Bao A Qu Dragons Cynocephali Waq Waq

Jersey Devil (USA) Kushtaka Loveland frong Madam Koi Koi La Mala Hora Manananggal (Philippines) Melon heads Men In Black (MIB) Miniwastu (USA) Mothman (USA) Muelona - La Muelona Nain Rauge Phantom down Pukwudgie Raugarou Skinwalkers Snarly Yow Vanishing Hitchhiker Walking Sam Cadborosaurus (British Colombia) Wendigo Vampires

Urban Legends In India Legends are found in every corner of India and they have different names, beliefs, origin stories, description and myths attached to them.

Following are the examples of the Urban Legends who are known to the Indians.

Money man Muhnochwa (UP) Naaleba (Bengaluru) Cursed song Zhalak Dikhla Ja Mande Murung (Meghalaya) The wolves of Pavagada (Kerala-1983) The mik miracle White saree lady Sanjay van (Delhi) The onion witch (UP) Baba Hrbhjan Singh Indo-China war Sonic boom (Jodhpur, Rajasthan) Yeti (Himalayas) Jatinga Bird Suicide (Assam) Nohkalikai Falls (Meghalaya) Aarey Colony (Mumbai) Kichkandi

Ghost owl Unicorn or Rsya Chalawa skinwalker Girl in the washroom (Mumbai) Peecha Pechi (Bengal) Tunnel no. 33 Bhangarh Fort (Rajasthan) Bullet baba Om Banaa Arya mill colony (Mumbai) Ban Jhakri (Sikkim) Gorakhpur police thana Gorakhpur Nishi (Bengal) The Odian shapeshifter Boak (Assam) Nohkalikai falls Thanatch Crocotta Buru (Himalayas)

Makara Monopod Jinmenju Pisacha Griffin A Bao A Qu Dragons Cynocephali Waq waq Kubandha Mermaid/merman Abarimon Fu lion dog Shesha naga Unicorn or Rsya Kuldhara Malcha Mahal The tree of sun and moon

Lakkidi Gateway (Kerala) The Legend of the Seven Pagodas (Tamil Nadu) Giant pythons Cynocephali The Speaking Tree Giant Eel of the Ganges Kallana the Dwarf Elephants Monopod Kali River goonch attacks Piranhas of the Godavari River Three headed women Vish kanya

Graduation Project 2022

25

Four Types Of Urban Legends After the research there were some similarities seen between the legends hence they are categorized into four groups-

• Ghosts/Angry Spirits

Spirits of dead humans or animals that is stuck between earth and the afterlife for some reason. They are here on earth until they fulfill their time on earth.

• Creatures

Ghosts/Angry Spirits

Creatures

Haunted Places

Objects

These creatures are either supernatural or angry mutations of humans. They can be extremely dangerous because they have supernatural abilities.

• Haunted Places

Few places are cursed and some have cursed spirits attached to them either way these sites are dangerous. Usually black magic, massacres, human sacrifices are practiced in such places.

• Objects

Few objects are cursed or either involved in black magic or other unholy practices. Such objects are found around the world and are dangerous.

26

Akshita Ghildiyal.Visual Communication.UID

Types of Cryptids • Hairy humanoids • Giant bats • Dinosaurus and Pterosaurs • Dragons and Dragonoids • Carnivore • Reptilian humanoids

Creatures Cryptozoology - study of scientifically Unidentified creatures This study is a pseudoscience and subculture that searches for and studies unknown, legendary, or extinct animals whose present existence is disputed or unsubstantiated, particularly those popular in folklore, such as bigfoot, the loch ness monster, yeti, the chupacabra, the jersey devil.

It refer to these entities as cryptids, a term coined by the subculture because it does not follow the scientific method. It is neither a branch of zoology nor of folklore studies. It was originally founded in the 1950s by zoologists bernard heuvelmans and ivan t. sanderson.

Biologists regularly identify new species, cryptozoologists often focus on creatures from the folklore record most famously, these include the loch ness monster, bigfoot, the chupacabra, as well as other “imposing beasts that could be labeled as monsters”. In their search for these entities, cryptozoologists may employ devices such as motionsensitive cameras, night-vision equipment, and audiorecording equipment. There have been attempts to codify cryptozoological approaches, unlike biologists,

zoologists, botanists, and other academic disciplines, however, “there are no accepted, uniform, or successful methods for pursuing cryptids”. Some scholars have identified precursors to modern cryptozoology in certain medieval approaches to the folklore record, and the psychology behind the cryptozoology approach has been the subject of academic study.

The psychological significance of cryptozoology in the modern world serves to channel guilt over the decimation of species and destruction of the natural habitat; to recapture a sense of mysticism and danger in a world now perceived as fully charted and over-explored; and to articulate resentment of and defiance against a scientific community perceived as monopolising the pool of culturally acceptable beliefs.

Every Cryptid is marked as one of the following: • Unconfirmed Cryptids whose existence is alleged but not demonstrated.

• Discredited Cryptids that have a body of evidence against their existence.

• Proposed Cryptids with an alternative explanation accepted by the general scientific community.

• Extinct Animals that are generally believed to be extinct, but which cryptozoologists believe may have an extant relict population.

Animals no longer considered as cryptids are marked: • Confirmed Animals once classified as cryptids but whose existence has now been confirmed.

• Hoax Cryptids once thought to be real but later conclusively proven to be hoaxes.

• Former Cryptids that with findings, have been proved to be living and real, and known as animals or plants

Graduation Project 2022

27

Cryptids Of The World Following are the examples of the cryptids who are known to the humans. Á Bao A Qu Adjule Adjule Afanc African Peacocks African Peacock (Congo Peacock) Agogwe Ahizotoul Ahool Air Rods Akkorokamui Alicanto Alien Big Cats Buggane Bukavac Bunyip Burrunjor Bigfoot Burrunjor Cactus Cat Canvey Island Monster Capelobo

28

Akshita Ghildiyal.Visual Communication.UID

Altamaha-ha Ameranthropoides loys American Hyena American Lions Ahool Atmospheric Beasts Auli Australian raptor Batsquatch Bear Dogs Beast of Busco Batsquatch Beach Walker Bear Dogs Bear Lake Monster Beast of Bears Beast of Bray Road Beast of Busco Beast of Gevaudan Beaver eater

Bermuda Blob Bessie Bigfoot Black Demon Bloop Brownie Cardiff Giant (Hoax) Fear Liath Moor Fiji Mermaid Flashlight frog Flatwoods beast Fresno Nightcrawler Gajah Mina Gazeka Ghost Ghost Camel Giant Anaconda Giant Bats Giant Bushbaby Giant Catfish Carmel Area Creature Champ Cherufe Chupacabra Corfu Island Creature Con Rit Cressie Duphon Dwarves Eastern Cougar (Extinct) Ebu Gogo El Cuero Emela-ntouka Beaver Run Snow Gator Giant Anaconda

Oldeani Monster Orabou (AKA Orobon) Orobon Orang bati Orange Eyes Orang pendek Owlman Pacific Northwest Tree Octopus (hoax) Peryton Phantom kangaroo Po orangutan Popobawa Primate Pterosaurs and Pterodactyls in Cryptozoology Puerto Rican Chupacabra Quagga (Extinct) Quetzacoatl Ratman of Southend Raystown Ray Rhinoceros dolphin Riverside Monster Roch Ness Monster Row Sapo De Loma Sasquatch Scarecrow Steller’s sea cow Sea Monk Seliordsormen Skunk ape Sky Serpents South American Dinosaurs Spring Heeled Jack Spoonbills in Minnesota Storsjöoidiurit Šumske Dekle

Mothman Magician’s Monster Mahamba Mamlambo Mammoth Manananggal Manaia and Hei-tiki Man-Eating Lotus of Nubia Manipogo Manitou Mantis man Mahamba Mapinguari Megalodon

Mermaids Merman Minogame Moa Moehau Mokele mbembe Shachihoko Sharlie Sheepsquatch Shell Monster Shore Laddie Sjómaður Skeljaskrímsli Spring Heeled Jack

Giant Bats Giant Bushbaby Giant Catfish Giant Dragonfish Giant Goldfish Giant Jellyfish Giant Rat Giant Rooster Giglioli’s Whale Goblins Greek Dolphin Monster Grootslang Gugwe Hellhounds Hibagon Hoan Kiem Turtle Hodag (Hoax) Hopkinsville Goblins Hrökkáll Huallepen Indrid Cold Jackalope Jenglot Jersey Devil Kasai rex Kaiaimunu Kappa Kasai rex Kawuk Kikiyaon Kongamato Kraken Lac Wood Screecher Lau Lizard man Lone Pine Mountain Devil Madagascar tree Graduation Project 2022

29

Cryptids Of India Following are the examples of the Indian cryptids who are known to the humans.

Abarimon Akshayavat Alien Sightings of India Alien Spores Andaman Wood Owl Asian Mermaids Ban-Manush Barmanu Bhainsasura Bhootbilli Chhattisgarh Spacemen Classic Dragons (Non-Western Cultures) Cow-Eating Tree Crocotta Buru Baak Kallana the Dwarf Elephants Nishi dak The Speaking Tree Giant Eel of the Ganges Peecha Pechi Giant pythons

30

Akshita Ghildiyal.Visual Communication.UID

Cynocephali Davalpa Ganges Giant Blue Eel Giant Catfish Giant Indian Bipedal Lizards Giant Pythons Giant Rat Griffins Himalayas Fu Lion Dogs Jinmenju

Pishacha Pogeyan Red Rain Rompo Sivathere Thanacth The Buru The Indian Tree of the Sun and the Moon UFO Unicorn Vadakilla Monster

Kabandha Kaftar Makara Mande Barung Monkey Man of New Delhi Monopod Naga Peridexion Tree Rawktopishach Peecha Pechi Giant pythons Deo Chalawa The wolves of Pavagada(1983) Vanara Waqwaq Yeti Á Bao A Qu Odiyan Petni The onion witch Kara-duku The sun and the moon tree

Graduation Project 2022

31

Similarities Between Cryptids Worldwide Mermaids

Matsyangana (India) Suvannamaccha (Cambodia, Thailand) Ningyo (Japanese folklore)

Ban-Manush

Ban-manchhe (Nepal) Van-manas (India) Barmanu (Pakistan) Mande Barung (Garo hills, India) Yeti (Nepal, Tibet, Russia) Yeren (China) Bigfoot (Pacific-Northwest)

Giant lizard

Kara-duku (Andaman, India) Makara (India, Cambodia and Vietnam, Southeast Asia) Buru (Himalaya mountains, India)

Vampire

Manananggal (Phillippines) Raktpishacha (Kerela, India)

32

Akshita Ghildiyal.Visual Communication.UID

Werewolf

Bogeyman

Witches

Underwater creature

Crocotta or corocotta, crocuta, leucrocotta, or yena (India) Cynocephali (India) Rougarou (Louisiana, USA) The Snarly Yow (West Virginia, USA)

Boo Hag (North and South Carolina) Yee naaldlooshii (Arizona, New Mexico)

Griffins(lion headed) Yali (India) Fu Lions (China) Narasimha (India, Tibet) Komainu (Japanese buddhism) Shisa (Okinawan mythology)

Human faced tree Jinmenju (China, Japan) Waq waq (India, Persia)

Bogeyman (Scotland) Cropsey (Staten Island, NY, USA) Coco (Northern new Mexico) Pishtaco (South America) Skinned Tom (Walland, Tennessee, USA)

Cadborosaurus (B.C, Canada) Miniwashitu (Missouri River, USA) Baak (Assam, India)

Animal human hybrid

Chupacabra (USA) Goatman (Maryland, USA) Thanatch (India) Mothman (West Virginia, USA) Owlman (Cornwall, England) Andaman (Wood Owl India) Wendigo (Great lakes region, USA, Canada) Jersey Devil (USA)

Shape-shifters

Kaftar (India) Pishacha (India) Yakshi (Kerela, India) Odiyan (Kerela, India) Kushtaka (Pacific Northwest Coast of North America) Muelona or La Muelona, Colmillona (Colombia, Spain)

Animal human hybrid Thanatch Cynocephali

Similarities Between Indian Cryptids

Waq waq The sun and the moon tree Jinmenju

Vampire

Werewolf/Skinwalkers

Ban-Manush

Crocotta or corocotta, crocuta, leucrocotta, or yena Cynocephali Chalawa The wolves of Pavagada (1983 Kerala)

Shape-shifters

Kaftar Pishacha Odiyan (Kerela) Petni (Bengal) The Odian Boak (Assam) Mohnochwa (Uttar Pradesh)

Naale-ba (Bangalore) The onion witch (Uttar Pradesh) Nishi Bengal

Trees

Underwater creature Baak (Assam) Makara Deo (Bengal)

Witches

Peecha Pechi (Bengal) Cynocephali Rawktopishach

Van-manas Mande Barung (Garo hills) Yeti (Uttrakhand, Himchal, J&K)

Giant lizard

Kara-duku (Andaman) Makara Buru (Himalaya mountains)

Underwater creature Baak (Assam) Boak (Assam)

Graduation Project 2022

33

Ideation

Deliverable Options

Initially the idea was to create an illustrated book on cryptids around the world (book on the similarities between these creatures) but the whole ideation process took a different direction for the project. The deliverable search started with exploring possible options for the topic.

Some rough ideas for the deliverable were as following• Game design options • Publication design options

34

Akshita Ghildiyal.Visual Communication.UID

Game Design Options Cards and dice game

Guess who is on the other side

Conversation starter

This types of game is usually a party card game that is made more intresting by adding dice to the game play for challenges or any other fun tasks.

A guessing game where one player have to guess the urban legend on the other side by the clues given to them.

Player have to draw the cryptid for guessing.

This game was suppose to be a conversation starter to break the ice between strangers. This was based on fact or fiction concept. It is a guessing game not a strategy based game.

Graduation Project 2022

35

Moving map

Illustrated story with a drawing game design for children to guess how the urban legends would look in different cities/ counties/cultures, how their appearance would change.

36

Akshita Ghildiyal.Visual Communication.UID

Trump cards

Classic game of trump cards where every cryptid will compete with each other on the basis of height, weight, age, strength, speed, etc.

Diagonal race

Square board game where the every corner will have cryptid spot and they must reach the other end to win.

The moves on the dice are left and right only.

Publication Design Options Zines

Children fictional book

Illustrated story book with game

A set of zines with short stories telling us something (fact, origin story, supernatural abilities etc) about the urban legends.

Fictional story book with illustrated urban legends to add drama and fun to the fictional tales. The book would contain at-least 6 urban legends tales.

An Illustrated story book with a game at the end of the book that is based on the characters (urban legends) introduced in the book.

Graduation Project 2022

37

Deliverable Study Storytelling Storytelling is present in many aspects of human life.

Stories are told by grandparents, parents, and other family members. Professional storytellers share their tales at fairs, festivals, schools, libraries, and other sites. Stories are integral to the mediums of television, film, opera, and theater, and storytelling sessions sometimes take place in the business world at special meetings. Campfire tales are meant to make campers shiver. And urban legends, contemporary folktales that usually are attributed to a “friend of a friend,” are told and retold. No matter how unlikely the tale may be, the teller invariably insists, “It’s true! ” Storytelling has been a basic key of survival for the of urban legends. For creating fictional tales for ULs understanding the basics of storytelling is important.

38

Akshita Ghildiyal.Visual Communication.UID

Storytelling throughout history

Why tell stories?

Four genres of stories

There is no way to determine the first individual ever to tell a story. The history of storytelling can be traced back only as far as the development of written language.

People share stories they have heard from others, retell stories they have read, and even rehash things they have seen on television. Anyone who chooses to formalize this sharing takes on the role of the “storyteller.” A storyteller has a repertoire of tales, skill at delivering those tales, and access to an audience. The sharing of stories serves the audience as well as the teller. For the audience, the storytelling event offers a moment of play, a shared experience, a bonding.

There are many different story categories, ranging from true adventures to tall tales. All stories can be organized roughly into four genres:

The oldest surviving written records show that storytelling was thriving by the second millennium B.C.E. Records of Egyptian storytelling date to about 2560 B.C.E., when the sons of Pharaoh Khufu (or Cheops) entertained their father with stories. There are written stories from Greece, China, and India that date to the end of the first millennium B.C.E. In the British Isles at that time, Celtic storytellers wandered the countryside telling stories of gods, heroes, and clan histories. The earliest Welsh storyteller for whom a name was recorded was Taliesin, who lived in the sixth century C.E. Throughout these early years, much storytelling unrecorded but very real—was taking place. Mothers, fathers, and grandparents were telling stories to their families, wandering or amateur storytellers were telling stories to villagers, and people in general were telling stories on the job, on breaks, and whenever there was time—as they continue to do today.

• True stories • Folklore, fiction • Literature • Fairy tales

Communities and families also may wrap their history in stories in order to remember details of events long past.

Stories also help to broaden awareness of other cultures.

The folktale genre, in particular, reflects many traditions and helps to familiarize people with world culture.

Stories also can be used for educational purposes.

Stories can help to develop a child’s literary sensibilities, and listening to tales impresses a sense of story structure into a child’s mind. Storytelling provides other growth opportunities, as stories help listeners to see through another’s eyes and to share the protagonist’s feelings of anger, fear, or love—all from a safe place.

Perhaps best of all, stories stretch the imagination.

The teller takes the listener to distant places where remarkable things happen. And once stretched, an imagination stays stretched.

Graduation Project 2022

39

Folklore And Fiction The genre of folklore predates written literature and can be broken down into the following categories: • Folktales • Nursery rhymes • Myths • Religious stories • Epics • Ballads • Fables • Legends

• A folktale is literally a tale of the folk, or the people, that has no known author. Folklorists separate folktales into basic categories, such as wonder tales, moral tales, tales of fools, and pourquoi, or how-and-why, tales.

• Ballads are poems that tell a dramatic story in verse.

Longer ballads may be too much for a younger audience, but a great many of the ballads—for instance, those about Robin Hood—can easily be told as stories.

• Nursery rhymes are ideal for entertaining young children.

There are many collections of nursery rhymes available, and the rhymes usually are in the public domain.

Some storytellers invent their own rhymes. But the classic rhymes have been around for ages for good reason: They are fun for children to repeat and effectively use humor and musical language.

• Fables are short stories that teach a lesson. Many of the characters in fables are animals that talk and act like humans.

• Myths often include deities and other supernatural beings in their lists of characters, and they may tell of cosmic events, such as the birth of the universe. Myths are closely related to religious stories, since myths sometimes belong to living religions.

• Religious stories are likely to be retelling from sacred books, such as the Judeo-Christian Bible and the Hindu Bhagavad Gita. Religious stories also may take the form of parables, or tales intended to teach a lesson, such as the Christian parable of the prodigal son.

• Epics are long narrative poems about the adventures of legendary figures. Shorter epic tales that are full of adventure and heroism are ideal for children.

40

Akshita Ghildiyal.Visual Communication.UID

• Legends are about historic or quasi-historic people or places. There are also legends attached to specific places.

Such legends may relate to an actual event, such as the signing of a peace treaty under a so-called Treaty Oak.

Books Referred And Their Observations Storytelling: An encyclopedia of mythology and folklore • Importance of storytelling • Urban legends have survived in history because of the art of storytelling • Kind of stories and the importance of pauses • Dual storytelling • Storytelling for children

Mysterious creatures: A guide to Cryptozoology V1 • The different creatures around the world • About the creatures (location, habitats, last seen etc)

Graduation Project 2022

41

Game Design Introduction to game theory The focus of game theory is the game, which serves as a model of an interactive situation among rational players.

The key to game theory is that one player’s payoff is contingent on the strategy implemented by the other player.

The game identifies the players’ identities, preferences, and available strategies and how these strategies affect the outcome. Depending on the model, various other requirements or assumptions may be necessary.

The Nash Equilibrium Nash Equilibrium is an outcome reached that, once achieved, means no player can increase payoff by changing decisions unilaterally. It can also be thought of as “no regrets,” in the sense that once a decision is made, the player will have no regrets concerning decisions considering the consequences involved.

42

Akshita Ghildiyal.Visual Communication.UID

Impact of Game Theory on Economics and Business Game theory has brought about a revolution in economics by addressing crucial problems in prior mathematical economic models. For instance, neoclassical economics struggled to understand entrepreneurial anticipation and could not handle the imperfect competition. Game theory turned attention away from a steady-state equilibrium toward the very market process.

Types of Game Theory Although there are many types (e.g., symmetric/ asymmetric, simultaneous/sequential, et al.) of game theories, cooperative and non-cooperative game theories are the most common.

Cooperative game theory deals with how coalitions, or cooperative groups, interact when only the payoffs are known. It is a game between the coalitions of players rather than between individuals, and it questions how groups form and how they allocate the payoff among players.

Non-cooperative game theory deals with how rational economic agents deal with each other to achieve their own goals! The most common non-cooperative game happens to be the strategic game, in which only the available strategies and the outcomes that result from a combination of choices are listed down. A simplistic example of a real-world Non-cooperative game is Rock-Paper-Scissors.

The Prisoner’s Dilemma

Dictator Game

Volunteer’s Dilemma

Consider the example of two criminals arrested for a crime. Prosecutors have no hard evidence to convict them. However, to gain a confession, officials remove the prisoners from their solitary cells and question each one of them in separate chambers.

This is a simple game in which Player A must decide how to split a cash prize with Player B, who has no input into the Player A’s decision.

The dictator game is very closely related to the ultimatum game, in which Player A is given a set amount of money, part of which has to be given to Player B, who can accept or reject the amount given. The catch here is if the second player rejects the amount offered, both A and B get nothing. The dictator and ultimatum games hold important lessons for issues pertaining to causes such as charitable giving and philanthropy.

In a volunteer’s dilemma, someone has to undertake a chore or a job for the common good. The worst possible outcome is realized if nobody volunteers.

• If both confess, they will each receive a five-year prison sentence.

• If Prisoner 1 confesses, but Prisoner 2 does not, Prisoner 1 will get three years and Prisoner 2 will get nine years.

• If Prisoner 2 confesses, but Prisoner 1 does not, Prisoner 1 will get 10 years, and Prisoner 2 will get two years.

• If neither confesses, each will serve two years in prison.

The most favorable strategy is then not to confess.

However, neither is aware of the other’s strategy and without certainty that one will not confess, both will likely confess and receive a five-year prison sentence!

The Nash equilibrium suggests that in a prisoner’s dilemma, both players will make the move that is best for them individually but worse for them collectively.

Being labeled as a whistle blower may also have some repercussions and consequences down the line.

But if nobody volunteers, the large-scale fraud may result in the company’s eventual bankruptcy and the loss of everyone’s jobs.

The Centipede Game The centipede game is an extensive-form game in game theory in which two players alternately get a chance to take the larger share of a slowly increasing money stash. It is arranged so that if a player passes the stash to his opponent who then takes the stash, the player receives a smaller amount compared to if he had taken the pot.

The centipede game concludes as soon as a player takes the stash, with that player getting the larger portion and the other player getting the smaller portion! The game has a pre-defined total number of rounds, which are known to each player well in advance.

Graduation Project 2022

43

Chance And Skill In Game Design Game balance Adams and Rollings describe a balanced game as “fair to the player or players, neither too easy nor too hard, and makes the skill of the player the most important factor in determining his success.” A game that is considered well-balanced, therefore, has the following characteristics: • The game provides meaningful choices. Several strategies can allow the player to win. There is no dominant winning strategy in the game.

• Chance does not play a role so great that player skill is irrelevant. A player with more skill should be more successful than a poor player.

• The game’s level of difficulty should be consistent.

• The players perceive the challenges in the game as not abrupt and within a reasonable range of their abilities.

In Player-vs-player games, the following characteristics also apply: • The players perceive the game as fair.

• Any player, who falls behind early in the game, gets some opportunity to catch up before the end of the game.

• The game seldom or never results in a stalemate if the players are of unequal ability.

44

Akshita Ghildiyal.Visual Communication.UID

Luck and skill balance

Types of Skills

When balancing games, an important factor to consider is the balance of skill and luck elements in the games.

Some of the following are signs indicating that your skill/ luck balance might be off:

• Physical skills: Skills like dexterity, coordination, strength, and physical endurance. These types of skills are most commonly found in sports games.

• Mental skills: Skills like observation, memory, and puzzle solving. Often these relate to making interesting decisions in a game, as most interesting decisions are also tactical decisions.

• Social skills: Skills like reading an opponent, tricking an opponent, and coordinating with teammates.

These relate to a player’s ability to make friends and influence people in a game.

• Your players are bored. This is generally a sign of missing interesting decisions in the game and too many luck elements.

• Your players are only bored when it is not their turn.

Your game is likely lacking some strategic elements as none of the things players do during their turn seem to affect other players’ turns.

• Your players do not become engaged in the game and are confused about what to do. This could be a sign of too many decisions or too much information to process for players.

• One of your players beats all the other players by a wide margin. This could be an indicator that your game is heavily skill-based and one player has mastered this skill.

Five Types Of Games We all have different personality types, and so different people will enjoy different types of games.

Understanding what type of game we enjoy playing will contribute to understanding which learning styles and methods suit us best, and have the best impact on our self-development and learning.

• Simulation Games • Adventure Games • Role-play Games • Strategy Games • Quiz Games

Simulation games

Adventure games

[Experience and immersion = learning] These are games which closely simulate the real world with scenarios and a decision architecture, to explore the key elements of a situation. Game simulations usually simplify and provide immersive experience for players.

[Exploration & problem-solving = learning] Adventure games are set-up as a single player format (*protagonist) in an interactive story with a series of puzzles and problem-solving tasks. Players usually unlock the game piece by piece. These types of games include a series of smaller problems and/or gathering of information to reach an ultimate goal or objective.

Simulation games seek to achieve: • Business: Simulations allow for systems and business models to be experienced • Entertainment: The Sims • Technical: Flight Simulators

Adventure games seek to achieve: • Development of reasoning and problem-solving skills • Development of lateral and cognitive thinking skills Application of extrinsic knowledge to solve problems and puzzles.

Graduation Project 2022

45

Role-play games

Strategy games

Quiz games

[Acting = learning] In role-play games, players assume a particular role and interact with other characters. Role-play games allow for scenario-based concepts with certain behaviors to be demonstrated and decisions to be made. In the virtual world Role Play Games (RPG) are the foundation of the PC game, and with increased technology these have become more sophisticated.

[Outmaneuver= learning] In strategy games, players participate in the management of resources and units, with a decision-making tree which can influence the outcome of the game. Players’ decisions are unconcerned and a game can be won based on decisions made.

[Testing = learning] In quiz games, a series of questions and puzzles are set up to test knowledge and skill. Quizzes can also be used to test improvement in knowledge and provide group competition.

Role-play games seek to achieve: • Exploration of new issues from a different perspective and to create new mental models • Development of communication • Development of team dynamics and conflict handling • Interaction and understanding of human dynamics Behavior modeling

46

Akshita Ghildiyal.Visual Communication.UID

Strategy games seek to achieve: • Improvement in planning and organizing skills • Experience and skills acquisition through discussion and trying out new approaches • Development of decision-making and tactics • Awareness of individual and group thinking in a team

Quiz games seek to achieve: • Testing of knowledge and content

Games Based On Urban Legends Cryptid: Urban Legends

Urban Legends: Urban Myth

Urban Legends: The Game (2006)

Creature and scientist go head to head in a tense game of cat and mouse. There’s something hiding among us, a creature hitherto undiscovered prowling our very streets.

If you track it down, well, that’d be the discovery of the century!

Urban Myth is the thrilling and fun new pop culture board game about what you know, what you thought you knew and what you have heard as gospel truth from a trusted friend. Truth or Myth? You decide. Comes with over 1,000 questions.

The game where you and the other players must face and survive Urban Legends. Some legends award you when they come true, others hurt you, and some even kill you. In this game though, death is not the end!

• Number of players- 2 Players • Playing time- 20–40 Min • Age- 14+ • Content- 41 cards 10 plastic cubes 9 plastic discs Rules

• Number of players- 2 Players • Age- 12+ • Content- A game board Cards 4 game markers A die Game rules

• Number of players- 2–6 Players • Playing time- 30 Min • Age- 8+ • Content- A game board 108 Urban Legend cards & 6 game markers 72 karma point tokens A die Game rules

Graduation Project 2022

47

Project Mapping Board Game Options Senet inspired cryptid board game Game inspired by the world’s first board game Senet.

The game has cryptids and its respective believers who are going to fight for their cryptid’s survival.

• Number of players- 2 Players • Playing time- 18–40 Min • Age- 12+

48

Akshita Ghildiyal.Visual Communication.UID

Left right cryptid race Game board has place for 4 players, each player can start from the corner block. The cryptid who reaches first at its diagonal end shall win the race. Cryptid will face numerous challenges on their way to the end.

• Number of players- 2-4 Players • Playing time- 20–40 Min • Age- 10+

Graduation Project 2022

49

Senet Inspired Cryptid Board Game Approved option - Selection of Indian cryptids on the basis of their different categories. Here, is the table of their strengths, weaknesses and habitats for creating a role for them in the game.

• Crocotta • Pishacha • Mande Burung • Nishi Dak • Buru • Baak

50

Akshita Ghildiyal.Visual Communication.UID

Cryptid

Strengths

Weaknesses

Special power

Familiar Habitat

Crocotta

Fastest cryptid

Back of the neck

Can make human voices

Jungle

Pishacha

Shape shifter

Blessed sword

Shape shift into any creature

Land

Mande Burung

Strongest

Traceable

Carries away humans

Mountains

Nishi Dak

Shapeless

Can’t call you more than twice

Imitates voices

Jungle

Buru

Underwater creature

Dry land

Master in hiding

Water

Baak

Manipulator

Can’t stay away from Vanishes in seconds water bodies

Water

Game Rules - Dice (1,2,3) Believer moves 1 block forward - Dice (4,5,6) • Cryptid moves diagonal or straight (1 block) • Believer moves diagonally • Cryptid believer can swap places (any direction) - Every cryptid has its familiar habitat Jungle,Land, Mountain, Water -Cryptid can use its power in that block • Cryptid must use that block alternatively • Players can’t have same habitat cryptid in the game - If P2’s cryptid is on the P1’s habitat then P1 can control 1 move of P2’s cryptid - If P1’s believer steps on P2’s cryptid, it can restrict it from using 2 cryptid moves -Numbered blocks (where a cryptid will be able to use all cryptid powers for the next 6 moves) - Cryptid have to reach this block to activate it - This block will be activated when given things happen on the board • Believer reaches the rectangular box in the middle (1) • Everytime a believer reaches the other side (this block can only be used once) -Eye block is where cryptids are visible to the world - If a cryptid lands in this block, player loses 2 cryptid turns - If P1 believer is already there and P1 cryptid can use that place as safe block • No-one can kill a cryptid in that safe block Graduation Project 2022

51

Game Trials Game trial 1 Opponent’s feedback • Board should not be that long - less columns • Rules should be more clear to understand • Game time is too long • Character introduction cards are important Game time - 49 min (not finished) Board blocks 22 x 7 *(Three game trials were recorded which cleared many game play loops and made the game fun to play).

52

Akshita Ghildiyal.Visual Communication.UID

Game trial 2 Opponent’s feedback • Board should not be that long - less columns • Game time is too long Game time - 47 min (finished) Board blocks 19 x 7

Graduation Project 2022

53

Game trial 3 Opponent’s feedback • Minor loopholes in the game were found but overall the game was fun and interesting to play.

Game time - 32 min (finished) Board blocks 16 x 7

54

Akshita Ghildiyal.Visual Communication.UID

Game extension trial Trial for the four player game was performed but it wasn’t that successful.

Game time - 48 min (unfinished) Board blocks 14 x 6

Graduation Project 2022

55

Design

Brand Identity Game has a spooky yet fun tone of voice, that makes people curious about what’s in the game. The overall language of the brand is subtle yet it stands out as an individual brand.

Game gives the scene of a midnight battlefield which is connected to the original plot of the game.

Game name- AMANAV - Battleground Cryptid Other options were • Claws • Midnight War • Dominator • Clash Of Cryptids • X-Wars • Face-Off • Nightcrawler • Counter Attack • Follow Me • Pro Cryptid • Legends Battleground

56

Akshita Ghildiyal.Visual Communication.UID

Logo Ideation

Graduation Project 2022

57

Final Logo And Symbols Jungle

Water

Mountains

Land

Visibility Spot

58

Akshita Ghildiyal.Visual Communication.UID

Typography And Colour Pallate Game font-

Primary Colours-

Caslon Antique Regular ABCDEFGHIJKLMNOPQRST UVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Caslon Antique Bold ABCDEFGHIJKLMNOPQRST UVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Documentation fontAdobe Arabic Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

#efdeb8

#0a151b

#ba4e26

#ef9a26

#5cbda9

#1fa478

Mountains

Land

Water

Jungle

Secondry Colours-

Adobe Arabic Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Graduation Project 2022

59

Character Design Rough sketches Each cryptids has different personality based on their Wspecific characteristics • Crocotta Warewolf • Pishacha Shapeshifter • Mande Burung Hairy giant • Nishi Dak Witch • Buru Underwater creature • Baak Trickster

60

Akshita Ghildiyal.Visual Communication.UID

Graduation Project 2022

61

62

Akshita Ghildiyal.Visual Communication.UID

Graduation Project 2022

63

64

Akshita Ghildiyal.Visual Communication.UID

Final Illustrations

Every Illustration has an element with it that describes the nature of the creature and colour of its favorable habitat.

• Crocotta Scratches • Pishacha Weird shape • Mande Burung Footprint • Nishi Dak Fume • Buru Waves • Baak Mustache

Pishacha

Mande Burung

Buru

Nishi Dak

Crocotta

Baak

Graduation Project 2022

65

Crocotta 66

Akshita Ghildiyal.Visual Communication.UID

Pishacha

Mande Burung

Nishi Dak

Graduation Project 2022

67

Buru 68

Akshita Ghildiyal.Visual Communication.UID

Baak

Cards, Board And Counters Game Cards Cryptid cards and game rules card- Rough layouts were planned at first for both the game cards.

Game Card - 3 Inch width 5 Inch height Rule Card - 4 Inch width 6 Inch height

Graduation Project 2022

69

Front 70

Akshita Ghildiyal.Visual Communication.UID

Back

Front

Back Graduation Project 2022

71

Front 72

Akshita Ghildiyal.Visual Communication.UID

Back

Front

Back Graduation Project 2022

73

Front 74

Akshita Ghildiyal.Visual Communication.UID

Back

Front

Back Graduation Project 2022

75

Rule Card 76

Akshita Ghildiyal.Visual Communication.UID

Game board material

1

1. Board making started with an standard size MDF board, size of the board was razor cut in 14 by 8 inches.

Multiple sizes were considered for the game board but because of the following factors board size changes to 14 by 9 inch• Block size (counters to have enough individual space for movement) • Resting space for counter caps and branding.

2. Final print was done on the canvas for the following reasons• To decrease the size of the packaging.

• Canvas printing was more affordable than screen printing.

Size of the canvas board 14 by 9 inches. 1 by 14 inches extra space for branding, game rules QR code and counter cap resting space.

Graduation Project 2022

77

2

78

Akshita Ghildiyal.Visual Communication.UID

Game board options and final board

Graduation Project 2022

79

Final Game board 80

Akshita Ghildiyal.Visual Communication.UID

Game board on canvas Graduation Project 2022

81

1

Game counters Bases • Cryptid bases 4 (height 1 Inch, Width 0.25 Inch) • Believer bases 12 (height 0.75 Inch, Width 0.25 Inch) Caps • Cryptid caps 12 (height 0.25 Inch, Width 0.25 Inch) 2 of each cryptid • Believer caps 48 (height 0.25 Inch, Width 0.25 Inch) 12 of each habitat Counter prototyping started with wooden base and lid cap but after trials it shifted with magnetic base and cap.

1. Trial one with hollow base and lid cap 2. Wooden blocks for bases and caps 3. Sanding the rough edges of the blocks 4. Trial paint on wooden blocks 5. Final blocks with magnetic attachments 6. Final blocks with symbol stickers

82

Akshita Ghildiyal.Visual Communication.UID

2

3

4

Graduation Project 2022

83

5

84

Akshita Ghildiyal.Visual Communication.UID

6

Graduation Project 2022

85

Final board with resting counters 86

Akshita Ghildiyal.Visual Communication.UID

Final board with moving counters Graduation Project 2022

87

Packaging Design Rough sketches Trial dimensions• Parent Packaging (9.5 Inch Length, 4.5 Inch Width, 2.5 Inch Height) • Matchbox Packaging 1 Base (5.8 cm Length, 4.3 cm Width, 1.5 cm Height) Slider (6 cm Length, 4.5 cm Width, 1.7 cm Height)

88

Akshita Ghildiyal.Visual Communication.UID

Graduation Project 2022

89

Packaging prototypes 1. Matchbox counter packaging trials and final measurements • Counter cap boxes Box (L-5.8 cm, W-4.3 cm, H-1.6 cm) Slider (L-6 cm, W-4.6 cm, H-1.8 cm) • Counter cryptid base box Box (L-2.8 cm, W-2.8 cm, H-2.8 cm) Slider (L-3 cm, W-3 cm, H-3 cm) • Counter believer base box Box (L-5.8 cm, W-4.3 cm, H-2 cm) Slider (L-6 cm, W-4.6 cm, H-2.2 cm) 2. Measurement trials for matchbox secondary packaging 3. Packaging closure and box type trials 4. Final packaging dimensions Box (L-9.5 Inch, W-4 Inch, H-2 Inch) Lid (L-9.625 Inch, W-4.125 Inch, H-2 Inch) 5. Final packaging prototype with game canvas and counter packaging.

90

Akshita Ghildiyal.Visual Communication.UID

1

2

3

Graduation Project 2022

91

4

92

Akshita Ghildiyal.Visual Communication.UID

5

Graduation Project 2022

93

1a

Packaging graphics 1. Matchbox packaging graphics 1a Cryptid base box 1b Believer base box 1c Cryptid counter cap box 1d Believer counter cap box

1b

2. Secondary packaging graphics 2a Lid graphics 2b Base graphics

1c

94

Akshita Ghildiyal.Visual Communication.UID

1d

Graduation Project 2022

95

2a

96

Akshita Ghildiyal.Visual Communication.UID

2a

Graduation Project 2022

97

Promotional Design Promotional strategy Amanav game promotional strategy is to create curiosity about the game cryptids, their whole look isn’t reveled in any of the outer creatives by choice. The promotion sequence is planned as• Social media posts are reviled on all the platforms.

• Challenges like- guess how the cryptid looks? Are given.

• Instagram filters are released “tap to see which cryptid matches with you”.

• GIFs are released • Game trial videos released.

• Re-sharing of customer experiences on social media.

98

Akshita Ghildiyal.Visual Communication.UID

Social media illustration trials and final illustrations PishachaIllustration trial

Mande BurungIllustration trial

Graduation Project 2022

99

Crocotta

Pishacha

Mande Burung

100

Akshita Ghildiyal.Visual Communication.UID

Nishi Dak

Buru

Baak

Graduation Project 2022

101

Social media posts 1. Introduction post 2. Crocotta 3. Pishacha 4. Mande Burung 5. Nishi Dak 6. Baak 7. Buru

102

Akshita Ghildiyal.Visual Communication.UID

1

2

3

4

Graduation Project 2022

103

5

6

7

104

Akshita Ghildiyal.Visual Communication.UID

GIFs

Graduation Project 2022

105

Execution Game

Rule card and cryptid cards

106

Akshita Ghildiyal.Visual Communication.UID

Game packaging

Graduation Project 2022

107

Inside packaging

108

Akshita Ghildiyal.Visual Communication.UID

Graduation Project 2022

109

Mockups

110

Akshita Ghildiyal.Visual Communication.UID

Graduation Project 2022

111

Credits Bibliography

Primary sources • Frontiers | Urban Legends and Paranormal Beliefs: The Role of Reality Testing and Schizotypy | Psychology (frontiersin.org) • https://cryptidz.fandom.com/wiki/Category:India • How Urban Legends Work | HowStuffWorks • Western Animation / Pop Culture Urban Legends - TV Tropes • https://www.indiatimes.com/culture/travel/7-urbanlegends-in-india-that-remain-a-mystery-to-this-day-232223. html • https://www.thrillist.com/travel/nation/creepiest-urbanlegend-in-every-state-american-folklore • https://www.cosmopolitan.com/entertainment/a23594486/ true-urban-legends/ • https://www.huffpost.com/entry/post_8004_b_5575369 • http://content.time.com/time/specials/packages/ completelist/0,29569,1916160,00.html • https://rivercityghosts.com/the-terror-of-the-skinwalkerthe-native-american-boogeyman/ • https://www.theguardian.com/mythical-creatures/nginteractive/2019/aug/26/most-legendary-mythical-creatureshistory • https://matadornetwork.com/read/45-disturbing-mythicalcreatures-around-world/ • https://parade.com/1056247/marynliles/mythicalcreatures/

112

Akshita Ghildiyal.Visual Communication.UID

• https://visual.ly/community/Infographics/history/ anthology-mythical-creatures • https://credoreference.libguides.com/ unexplainedmysteries/mysterious-creatures • https://www.popularmechanics.com/culture/g29995871/ mythical-creatures/?slide=14 • Urban Legends: How They Start and Why They Persist | Live Science • Why urban legends are more powerful than ever | Psychlopaedia • Frontiers | Urban Legends and Paranormal Beliefs: The Role of Reality Testing and Schizotypy | Psychology (frontiersin.org) • Japanese Urban Legends - Culture - Japan Travel • Scary Urban Legends: Creepiest Urban Legend in Every State - Thrillist • The Killer Origins of the Werewolf | Monstrum - YouTube • https://cryptidz.fandom.com/wiki/Goatman • https://cryptidz.fandom.com/wiki/Mothman • https://cryptidz.fandom.com/wiki/Gruagach • https://cryptidz.fandom.com/wiki/Top_Ten_Former_ Cryptids • https://cryptidz.fandom.com/wiki/Category:India • Cryptid Creatures Of India - Truth Or Fiction?| Half Samosa • https://cryptidz.fandom.com/wiki/List_of_Cryptids

• Ghosts of Bengal - Bhudipta Tarafder | Home | 5 Fantasy Creatures You Probably Never Heard Of | Knights Writes • The Story of Cropsey, The Monster of Staten Island | Viewing NYC • Without a specimen, Cadborosaurus remains a myth, scientist says - Victoria Times Colonist • SNARLY YOW | twotreesdistilling • Introduction to Game Theory - InnovationManagement • Chapter 6: Mechanics | Gamification at Work: Designing Engaging Business Software (interaction-design.org) • Types of Games - Game2Change • Game Components — University XP • Chance and Skill in Game Design « The Acagamic • 24 Must-Read Books For 6-9-Year-Olds | Children’s Fictional Stories (penguin.co.uk) • The Crocotta or Corocotta (or Leucrocotta): Read the Truth.. (mythologysource.com) • Nishi, an extremely dangerous dark spirit - The Sunday Guardian Live • Three Famous Vampires in India You Probably don’t know (detechter.com) • A myth caught in mist - Indian Express • Buru (legendary creature) - Wikipedia • The Terrifying Baak, A Demon That Drowns You, Hides Your Body, & Takes Your Place (scoopwhoop.com)

Tertiary sources

Deliverable references

• Http://cn.worldheritage.org/articles/The_Secret_Saturdays • https://api.taylorfrancis.com/content/books/mono/ • https://www.taylorfrancis.com/chapters/ edit/10.1201/9780429297755-57/fantasy-cryptozoologyreality-interconnected-stories-mythological-creaturesmarine-mammals-cristina-brito?context=ubx • https://www.thecho.in/files/Shibani-Sarmah.pdf

• Comics, Manga, and Graphic Novels: A History of Graphic Narratives by Robert Petersen - PDF Drive • Cryptober — Mattgyver • https://www.behance.net/gallery/135042779/ Villanueva?tracking_source=search_ projects_recommended%7CGraphic%20 novel&state=%7B%22ac%22%3A%22behance. net%22,%22csrf%22%3A%225cb93b19-2a14-44f3-af45c9932dbd04a3%22%7D • https://www.kickstarter.com/projects/eldritchrach/ cryptids-critters-and-creatures-a-manual-of-monsters-andmyth • https://www.offthewagonshop.com/products/ not-it-game-1?variant=40999895171233&utm_ source=googleshopping&utm_medium=cse • https://www.offthewagonshop.com/collections/dungeonsand-dragons-books-games-dice/products/critical-rolemunchkin • https://www.offthewagonshop.com/collections/dungeonsand-dragons-books-games-dice/products/lay-n-go-lite • https://spotyourcolors.com/products/cryptids-collectionfull-box-pre-order • https://www.amazon.ae/Teasers-Urban-LegendsConversation-Starter/dp/B07CZ2GGXK • https://elizabethpich.com/Fungirl-Tales-of-a-Grown-upNothing

Image sources • istockphotos.com • https://www.thrillist.com/travel/nation/creepiest-urbanlegend-in-every-state-american-folkloredownload?identifie rName=doi&identifierValue=10.4324/9781315567297&type =googlepdf • https://karnavatiuniversity.edu.in/uid/ • https://www.scoopwhoop.com/bangalore-witch-nale-bakarnataka-inspired-stree/ • https://homegrown.co.in/article/28756/modern-mysteries12-urban-legends-from-india-that-never-get-old • https://im.indiatimes.in/media/content/2015/Apr/2%20 saveilbe_1430227390_1430227403.jpg • https://im.indiatimes.in/media/content/2015/Apr/6%20 brilliant%20org_1430227587.jpg

• Check this list of over 40 children’s books by Indian authors to be published in 2019 | Parenting News,The Indian Express • Top 10 Cryptid Kids Books — Bigfoot Society (bigfootsocietypodcast.com) • https://www.behance.net/gallery/90813891/ Cryptids?tracking_source=search_projects_ recommended%7Ccryptids%20monsters • A board game design process: A game is a system | by Diego Beltrami | UX Collective (uxdesign.cc) • https://boardgamedesignlab.com/design-theory/

Graduation Project 2022

113

114

Akshita Ghildiyal.Visual Communication.UID