Brand Guidelines

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BRAND GUIDELINES

00 Table of contents Pause

Typography and Colour The Brand Logo Introduction 1.1 3.1 Typeface 2.1 Logo Exploration 1.2 Brand Mission 3.2 Colour Palette 1.3 1.4 1.5 1.6 Brand Vision Brand Moto Target Audience Tone of Voice 2.2 Logo 2.3 Clear Space 2.4 Logo Usage 2.5 Logo variants 1.0 3.0 Brand Assets References 4.1 Letterhead 4.2 Leaflet 4.3 Uniform 4.0 5.0 2.0

Table of Contents About The Brand

1.0 About the brand

The Establishment Is Not A Traditional Cafe And Does Not Engage In Selling Food. However, They Do Serve A Distinctive Kind Of Cuisine That Focuses On Local, Regional, And Seasonal Ingredients. A Community Cafe That Embraces The Concept Of ‘Pay What You Want’ And Operates On An Invite-Only Basis.

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Introduction

Brand

Mission

Building a environment that accommodates extended periods of seating for individuals.

welcoming and cost-free

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Create a community space that becomes a familiar and expands within 6-8 months.

go-to destination

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Brand Vision

Brand Moto

Helps in Coming together of similar minds and a Cherished and Fun environment. Make everyone feel Welcomed.

“More Than a Cafe”

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Tone of Voice

Friendly and Open

A "Friendly and Open" tone of voice fosters Inclusivity and meaningful engagement with the audience in a welcoming and genuine environment.

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Target Audience

Age: 23-40

People in their mid-30s (Conscious Millennials.

For people in their 30’s want Exploring, Relaxing, Community involvement and make a impact.

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2.0 The Brand Logo

Logo Exploration

Logo Exploration

Logo

Logomark

Community

Primary Logo

Strokes: to give them a handmade touch

Open Space: Welcome

A circle is a safe space - it involves equal participation of all points. And the Symbols used are the representation of their Values.

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Clear Space

Design components, such as type, graphics, or other elements, should not hinder the legibility of the logo by obstructing clear space. Additionally, text or images that carry a strong impact or impression should be kept away from the logo.

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