Contents The Brief 3 Target Audience 4 Initial Analysis 5 Online Presence 6 Flow of Consumer Engagement Exciting Online Experiences 8 More Online Experiences 9 Competitor Brands 10 Tone of Voice 11 Social Media Engagement 12 S.W.O.T. Analysis 13 Moodboard: Backstage 14 Campaign and Slogan 16 The gobackstage Microsite 17 Sign up 18 Enter the Experience 19 Artist Info 20 Rehearsal: Online Game 21 Lounge and Photobooth 22 Caurosel Banner On Website 23
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