V - Marketing Proposal

LAUNCH IDEA 2020

ASO APP STORE OPTIMIZTION

SOCIAL MEDIA

APP KEYWORD FIELD(S)

BRAND AWARENESS

ENGAGEMENT (REVIEWS/RATINGS/DOWNLOAD)

PAID SOCIAL ADS

CONTENT CREATION

APP FRESHNESS / UPDATES

CROSS MARKETING

VIDA INFLUENCER MARKETING

EMAIL MARKETING

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INFLUENCER SELECTION

AQUISTION

APP EDUCATION

SPONSORED POSTS

ONBOARDING EDUCATION OF APP OF HOW IT WORKS

RETENTION

CONTENT / BLOG CREATION

OFFERS + REWARDS

TIMELINES + EXECUTION IDEAS

DEC, JAN, FEBUARY - PRELAUNCH SOCIAL MEDIA

VIDA

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DEC - CREATE ACCOUNTS: FACEBOOK, INSTAGRAM, PINTEREST, TIKTOK, LINKED IN DEC- BUILD BASE CONTENT - 2-3 POST WEEKLY JAN- CONTINUED CONTENT - START TAGGING WELL KNOWN PLACES/ ACCOUNTS IN CHARLOTTE JAN- BRAND AWARENESS AD SETS, GOAL TO GET EMAIL WAITLIST FOR THE BETA TESTING GROUP JAN - BRAND AWARENESS AD SETS, GOAL LIKE & FOLLOW OUR PAGE FEB - CONTINUE CONTENT FEB - SECURE CROSS MARKETING PARTNERS FEB - BRAND AWARENESS AD SETS, GOAL TO GET EMAIL WAITLIST FOR THE BETA TESTING GROUP FEB - BRAND AWARENESS AD SETS, GOAL LIKE & FOLLOW OUR PAGE INFLUENCER MARKETING

DEC - BUILD LIST OF POTENTIAL MICRO + MAJOR INFLUENCERS DEC - BUILD EMAIL CAMPAIGN TO MICRO INFLUENCERS (3K -10K FOLLOWERS) FOR SELECTION PROCESS - GOAL IS TO STICK WITH EXCLUSIVITY VIBE WITH VERBIAGE "YOU'VE BEEN SELECTED TO APPLY FOR BRAND AMBASSADOR POSITION" DEC - BEGIN REACHING OUT TO MAJOR INFLUENCERS TO SET UP PARTNERSHIP MEETINGS JAN - LAUNCH MICRO INFLUENCER EMAIL CAMPAIGN JAN - CONTINUE MAJOR INFLUENCER PARTNER MEETING FEB - REVEIW MICRO INFLUENCER APPLICATIONS / SELECT FIRST ROUND OF "BRAND AMBASSADORS" FEB - JAN - CONTINUE MAJOR INFLUENCER PARTNER MEETING

TIMELINES + EXECUTION IDEAS

DEC, JAN, FEBUARY - PRELAUNCH

APP STORE OPTIMIZATION

VIDA

MARKET RESEARCH ON COMP APPS APP STORES USE KEYWORD TRIGGERS IN APP NAME, TITLE, DESCRIPTION AND ASSOCIATED FIELDS - RESEARCH THE BEST KEYWORDS TO USE SECURE THUMBNAIL IMAGES AND SCREENSHOTS USED TO PROMOTE APP IN APP STORES WILL DIRECTLY IMPACT THE CLICKTHROUGH RATES (CTR) OF IMPRESSIONS COMPARED TO CLICKS TO EXTRA APP PAGES APP RATING AND REVIEWS GENERATION DEEP LINKING WITHIN A MOBILE APPS INDEXATION OF APPS IN GOOGLE SERPS EMAIL MARKETING

DEC - BUILD 3 EMAIL CAMPAIGNS INFLUENCER EMAIL DRIP LAUNCH EMAIL CAMPAIGN APP RETENTION AND REFERRAL EMAIL CAMPAIGN JAN - LAUNCH INFLUENCER EMAIL CAMPAIGN FEB - LAUNCH "PRE- APP LAUNCH EMAIL CAMPAIGN"

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TIMELINES + EXECUTION IDEAS

MARCH, APRIL, MAY - LAUNCH

SOCIAL MEDIA

VIDA

MARCH - LAUNCH CONENT "VIRTUAL LAUNCH PARTY" MARCH - AD SETS FOR - DOWNLOADING APP MARCH - GIVEAWAYS, GAMIFICATION CAMPAIGNS MARCH - SCHEDULE PR + PROMO VIDA EVENTS APRIL - AD SETS FOR DOWNLOADING CONTINUED APRIL - BEGIN USER GENERATED CONTENT ON SOCIALS APRIL- CONTINUE GIVEAWAYS GAMIFICATION CAMPAIGNS APRIL - FIRST PROMO AND PR EVENTS MAY - AD SETS FOR DOWNLOADING CONTINUED MAY- CONTINUED CONTINUED CONTENT INFLUENCER MARKETING

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MARCH - SPONSORED CONTENT BEGINS FOR MICRO / MAJOR INFLUENCERS MARCH - CONTINUED RECRUITMENT FOR MICRO INFLUENCERS MARCH - CONTENT UPLOAD FOR APP MARCH - CONTINUE PARTNERSHIP MEETING WITH MAJOR INFLUENCERS APRIL - SPONSORED CONTINUES APRIL - EVENT MARKETING BEGINS (MICRO / MAJOR INFLUENCERS IN ATTENDANCE? APRIL - RECRUITMENT CONTINUES MICRO/ MAJOR INFLUENCERS

TIMELINES + EXECUTION IDEAS

MARCH, APRIL, MAY - LAUNCH

APP STORE OPTIMIZATION

VIDA

APP RATING AND REVIEWS GENERATION (CONT) DEEP LINKING WITHIN A MOBILE APPS (CONT) INDEXATION OF APPS IN GOOGLE SERPS (CONT) PUSH NOTIFICATIONS FOR ACTIVE USERS MONTHLY UPDATES FOR APP FRESHNESS?

EMAIL MARKETING

MARCH - APP LAUNCH EMAIL CAMPAIGN MARCH - BUILD NEW USER CAMPAIGN APRIL - CONTINUED LAUNCH CAMPAIGN (UPDATES ON PROMO, EVENTS, FEATURED CONTENT APRIL - NEW USER CAMPAIGN LAUNCH (EDUCATION, REVIEWS) MAY - CONTINUED LAUNCH CAMPAIGN (UPDATES ON PROMO, EVENTS, FEATURED CONTENT MAY - NEW USER CAMPAIGN CONTINUED (EDUCATION, REVIEWS

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TIMELINES + EXECUTION IDEAS

VISUALS FOR ADS

VIDA

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TIMELINES + EXECUTION IDEAS

VISUALS FOR ADS

VIDA

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TIMELINES + EXECUTION IDEAS

TIK TOK INFLUNCER EXAMPLE - ALL ABOUT CLT, OVER 430K LIKES ON ON TIK TOK - MIRCO INFLUENCER ON INSTAGRAM

VIDA

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TIMELINES + EXECUTION IDEAS

TIK TOK APP AD EXAMPLE - THIS CAME UP ON MY FYP ON TIKTOK OF A GIRL WHO DROPPED OF COLUMBIA TO MAKE AN APP

VIDA

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LAUNCH IDEA 2020

EMAIL SEQUENCING EXAMPLE

INFLUENCERS

VIDA

APP EDUCATION / PROMO VIDEO

JOIN THE WAITLIST

YOU'VE BEEN SELECTED TO APPLY TO BE A VIDA AMBASSADOR

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YOUR AN APPROVED VIDA AMBASSOR

LAUNCH IDEA 2020

AUDIENCES

VIDA

COLLEGE AGE SORORITY, FRATERNITY SPRING BREAKS SUMMER VACATIONS AN ‘E- LEARNING’ STAYCATION MID 20S [23-26] LARGE TRENDY EMPLOYERS WITH ENTRY LEVEL JOBS (TOWNSQUARE, RED VENTURES, BOA, WELLS FARGO) NETWORKING GROUPS, GYMS, LOCALS HOT BAR/ BREWERY/ FOOD SCENE BLOOGERS LATE 20S / EARLY 30S TARGET LIFE EVENTS RECENTLY ENGAGED (BACH / BACHELORETTE PARTIES) WEEKEND GETAWAYS/ GIRLS TRIPS

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TIMELINES + EXECUTION IDEAS

BUDGET - $50,000 (6 MONTHS) PR Events 10.7% Customer Gifts 2.9% Social Media Marketing 34.6%

Photos/ Videos 10.7%

VIDA Email Marketing 0.1%

Influencer Marketing 21.4%

PR Events 10.7% Giveaways 8.9%

FOR A MONTHLY BREAKDOWN CLICK HERE

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LAUNCH IDEA 2020

COMPENSATION

VIDA

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MONTHLY BASE RATE $1200 MONTHLY BONUSES BASED ON APP USER DOWNLOAD GOALS REACHED THROUGH MARKETING CAMPAIGNS EQUITY OPPORTUNITIES BASED ON PERFORMANCE