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Table of Contents
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History of the Bauhaus Typeface Why the Bauhaus Typeface? The Design and Designer Behind the Bauhaus Typeface The Bauhaus Typeface In Use Colophon and Works Cited 6 8 10 12 14 5
History of the Bauhaus Typeface
To understand the history of the Bauhaus typeface, it is important to know where it came from. Bauhaus is an actual building and organization founded in 1919 in the city of Weimar in Germany by German architect Walter Gropius. Gropius had a vision for his building, being a respected German architect of the time. The Bauhaus’ core objective was a radical concept: to reimagine the material world to reflect the unity of all the arts.”
Up until the 1940s, when World War II was in full swing, Gropius and some of his closest colleages moved to the United States. From there, they created the New Bauhaus in Chicago in 1937. However, even with the Bauhaus’ long and extensive history, the most notable and arguably memorable contribution is the Universal typeface most people have seen today. Its roots come from one of the studios directors, Herbert Bayer, who created it in 1925. Joe Taylor, the Bahaus 93 typeface designer, took inspiration from Bayer’s typeface and the asthetic of the Bauhaus to create the first rendition of the Bauhaus typeface, then called Blippo Black. It wasn’t until 1993 that the Bauhaus named typeface appeared, as an updated version of Blippo Black.
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The Bauhaus’ core objective was a radical concept: to reimagine the material world to reflect the unity of all the arts.”
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Walter Gropius’ Bauhaus, Dessau, Germany, 1926
Why the Bauhaus Typeface?
Joe Taylor created the Bauhaus typeface after his already created Blippo Black typeface, to create a cross between his Blippo Black and Herbert Bayers Universal typeface. The Blippo Black and subsequently Bauhaus typeface were used for several Bauhaus pamphlets over the years, as well as signs and album covers, usually to give the feel of the 1970s, when Bayer’s Universal and Taylor’s Blippo Black typeface were very popular.
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Poster with all of the characters of the Bauhaus 93 typeface
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The Design and Designer Behind the Bauhaus Typeface
The designer for Bauhaus 93, as previously stated, is Joe Taylor. But who is Joe Taylor? Joe Taylor was born in February of 1944 in Crosbyton, Texas. He started his Typography career in 1962 when he was a Sophomore in High School. Taylor aquired a book of hand-lettering, and used this knowledge to write kids’ names in Old English for 25 cents during school. From there, he went to the Colorado Institute of Art for 2 years, until 1967 when Taylor joined the Army. It was then he published
his first typeface, Joe Taylor Farmhand, while using sketch books and pens to create typefaces when he was at ease. After his service, Taylor worked for a man named Bob Trogman, in Los Angeles where he created his most popular typeface, Blippo Black.
As you might be able to tell, Bauhaus 93 is a sans-serif with open circles and bars. The design was created for Logos and signs, so it has a very thick line weight and exagerrated, yet symmetrical curvature between different letters.
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Here you can see the letters don’t fully close and that the curves are the same size as the other letters, making it uniform
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Joe Taylor lettering with a Rapidiograph pen, Hollywood, California 1971 AB f &
The Bauhaus Typeface In Use
The Bahaus 93 typeface has been used in several different areas. From logos like Playmobil and Postman Pat, to Disney’s Polynesian Village Resort, all of them shown here on the right.
The
Logo for Playmobil Co.
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The Logo from Postman Pat (Top) and the sign
Disney’s Polynesian Village Resort (Bottom) 13
from
Colophon
type specimen book is one of a series of 16 books designed under the direction of Sophia Okotah by the ARTD 232: Typography students at the University of Southern Indiana during the Fall semester of 2022. This volume explores the use and origins of the Bahaus 93 typeface created by Joe Taylor in 1993. This book has been researched, designed, and edited by Aaron Stiles.
This
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Works Cited
Sources:
Casciato, M., Fox, G., & Rochester, K. (2019, June 10). History of the Bauhaus. Bauhaus. Retrieved December 5, 2022, from https://www.getty.edu/ research/exhibitions_events/exhibitions/bauhaus/new_artist/history/ DaylightFontsStaff. (2022). Joe Taylor. Daylight Fonts. Retrieved December 5, 2022, from https://e-daylight.jp/fonts/designers/taylor.html
DesignHistory. (2011). Bauhaus Typography. Graphic Design History. Retrieved December 5, 2022, from http://www.designhistory.org/Avant_Garde_ pages/BauhausType.html
Hagen, T. (2002). Walter Gropius, Bauhaus, Dessau, Germany, 1926. ResearchGate. Retrieved December 5, 2022, from https://www. researchgate.net/figure/Walter-Gropius-Bauhaus-Dessau-Germany-1926_ fig2_308266096
Pierre, R. (2022). Bauhaus Movement: Art & Typography. Study.com. Retrieved December 5, 2022, from https://study.com/academy/lesson/bauhausmovement-art-typography.html
Winton, A. (2016). The Bauhaus, 1919-1933. Metmuseum.org. Retrieved December 5, 2022, from https://www.metmuseum.org/toah/hd/bauh/ hd_bauh.htm
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