Nowadays, campaign activities can run effectively and efficiently if they are supported by
appropriate communication media. Communication media has experienced very rapid development.
Communication media has not been limited to print and audio-visual media only, but social media has also
developed which is currently often used as a campaign media. The importance of social media to practitioners
of communication, especially in the field of Public Relations, cannot be denied. Social media has become one of
the vital media used by Public Relations in various organizations, considering that social media can improve
organizational relations with the target audience. Based on this condition, the study composes a journal entitled
the Analysis of Campaign Media of the Green Environment Movement through the Hydroponicss Program. This
study method is a qualitative descriptive approach. The results of the study show that the green environmental
movement campaign through the hydroponicss program used social media such as