ABSTRACT: Mass media plays a very important role in the introduction of values in society, it includes the
issues on sexuality. Sexploitation is a term introduced by feminists that demonstrates how the media has been
unfairly exploiting women by violating their respectability in purpose of giving a boost to the circulation of
newspapers or magazines. Applying gender studies and muted group theory, there be found the following three
entities: First, the ideological construction of women in media. Second, the domination and attractiveness of
sexuality in media. Third, the position of women in media.
KEYWORDS: Mass Media; Gender; Sexuality; Ideological Construction;