Photo: Peter Sjo on Unsplash.com
vogue’s fashion night out in tokyo 2019 ...Could have been my Night-In T. Harris (Saitama) Saturday, September 14 was VOGUE’s 20th Annual Fashion Night Out in Tokyo, held around the Omotesando/Aoyama area. For those who don’t know, VOGUE is a high-fashion magazine that has been around since the late 1800s and is distributed in multiple countries. The magazine is very respected and the fashions it showcases is usually the hottest buzz in the industry. Fashion Night Out (FNO) is VOGUE partnering with different brands to have one night where everyone can enjoy shopping and mingling. This year’s theme was sustainability and environmental responsibility. The event took place in Omotesando Hills, a large mall in Shibuya,Tokyo. I love paging through VOGUE to get a feel for current trends or what is changing in the fashion industry, so when I read about this event, I had to go. Omotesando is a luxe shopping district in Tokyo, and with VOGUE in town interesting things were sure to be happening. . . . Or so I thought.
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I do not want to say that the event was lackluster or poorly done, but I think I had different expectations. In fact, my expectations may have been a little too lofty, and unaware of the actual purpose of the event. I was expecting to see new, interesting, or forwardthinking trends in fashion, but instead walked away with the feeling that FNO was half-heartedly meant to entice people to buy something. Overall, the event, in my humble opinion, lacked sustenance. There were highlights, such as the talk with the VOGUE Japan’s Editor-in-Chief, Mitsuko Watanabe, but overall I left a little disappointed. Here is a rundown of my experience.
FNO is not a showcase event— don’t expect to see new trends. FNO is not an event that has fashion designers or brands showcasing new collections. I came in expecting there to be a lot of focus on sustainable practices in fashion and new clothes with that in mind. Instead, there was some discussion from panelists, but
