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Observations 12PM - 3PM on a weekday Not much vehicles on the road, pretty quiet area Light to moderate traffic Mostly observed people are elderly and adults, or people dropping by eateries during their lunch break

Observations 3PM - 5PM on a weekday Slightly more cars, But not as crowded.

People strolling in to mustafa centre is observed On the other side of the area, people are coming back from the mosque and taking a short break for tea time or early dinner nearby the shophouses.

Observations 5.00PM - 6.30 PM on a weekend We see more people strolling in to lembu road open space Vehicles are more noticed here

The roads busy and harder to cross the road. We see people jaywalking as the traffic lights switch too slow and some impatient drivers are waiting.

Observations 7PM - 8PM on a weekend Crowd gets heavy and more noise is observed People would idle at the open space and sit on the turfing Shops are filled with people entering and exiting for exchange of goods

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Persona Profile

Nifty Nesh

Bio

Bio

>>Would like to have more customers to bounce back from the loss after covid-19 hit

>>Stays around the area to run errands because he lives nearby

>> Owns a shop since 2000’s

>> Suggests to have promotional package or more activities around the area to attract customers

Handy Hassan

Joyous Jeremiah

>> Visits jalan besar every week

>> Would like to relive the old days again as it brings nostalgia everytime he visits >> Wishes that there are more parking spaces because it’s hard to look for spots during peak hours

Bio

>> Serves at a nearby eatery for customers >> Feels that Singapore has been his second home from a young age since moving here >> The surrounding area should improve its cleanliness as he doesn’t want pests near his restaurant to deter customers

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