konectar Social Media Analytics Enhanced the Global MedTech Company’s Brand Visibility to New Heights
INTRODUCTION: While leveraging Healthcare Professionals’ digital presence has become crucial for Medtech companies to promote their products and brand visibility to a broader audience, assessing the effectiveness of these efforts is equally important.
CLIENT BACKGROUND: The client, a renowned Medtech company, partnered with Digital Opinion Leaders (DOLs) to promote their innovative medical devices on digital platforms. Despite this collaboration, the company wasn’t able to achieve the anticipated outcomes and encountered difficulties measuring the performance of DOL engagement.
ABOUT THE CUSTOMER
This case study examines how konectar, an HCP management platform, helped one of the top Medtech companies analyze the performance of their Digital Opinion Leaders (DOLs) on digital platforms, refine their strategy, identify new DOLs for collaboration and achieve improved brand visibility.
The company has been a prominent player in the Medtech industry for over 20 years.
The client’s product portfolio includes advanced surgical instruments, diagnostic equipment, implantable devices, and cutting-edge medical imaging solutions.
It ranks among the top 10 healthcare companies based on market capitalization and revenue.